Akira Takatsu
Marketing Manager at TrustYou- Claim this Profile
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日本語 Native or bilingual proficiency
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英語 Full professional proficiency
Topline Score
Bio
Credentials
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Fundamentals of digital marketing
GoogleOct, 2022- Nov, 2024 -
実用英語技能検定1級
公益財団法人 日本英語検定協会Aug, 2000- Nov, 2024
Experience
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TrustYou
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Germany
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Hospitality
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100 - 200 Employee
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Marketing Manager
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Apr 2018 - Present
●Planning and running marketing activities (B2B) in Japan market. ●Leading content marketing (Creating white papers, blogposts and case studies). ●In charge of creating lead generation to support the sales team. ●Handling public relations planning and activities in Japan. ●Planning of campaigns, advertisements and seminars/webinars. ●Planning and running marketing activities (B2B) in Japan market. ●Leading content marketing (Creating white papers, blogposts and case studies). ●In charge of creating lead generation to support the sales team. ●Handling public relations planning and activities in Japan. ●Planning of campaigns, advertisements and seminars/webinars.
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Account Manager
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Feb 2017 - Feb 2018
●Supported public relations activities for GitHub Japan in planning of PR strategy, media relations and press events. ●Assisted Pure Storage Japan in public relations activities in Japan such as coordination of press conference, press releases and production of case studies. ●Provided marketing and public relations service to food organization client and tech companies. ●Served as a marketing officer for US Highbush Blueberry Council to support marketing activities of fresh and frozen blueberry products in Japan market. Show less
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AVIAREPS Group
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Germany
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Advertising Services
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200 - 300 Employee
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Account Manager
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Mar 2008 - Feb 2017
●Provided Marketing and Public Relations service to tourism offices and hotel groups. ●Served as a marketing and PR director for Marianas Visitors Authority (Saipan, Tinian and Rota) Japan office for 8 years. Planned marketing and PR strategies and directed the activities. Managed advertisement, digital marketing, sales promotion events, press events and media relations. ●Acted as a PR Director for PROMPERU (Peru Export and Tourism Promotion Board) Japan office for 4 years and handled press office, press events, media relations and SNS communications. ●Served as PR consultant for Solare Hotels and Resorts for 4 years. Provided PR services to Solare Hotels & Resorts in both Corporate and marketing communications. Show less
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Tokyu Agency
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Advertising Services
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1 - 100 Employee
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Account Executive
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Mar 2006 - Feb 2008
●Provided services for Guam Visitors Bureau (400M-yen account) as an advertising agent. Planned annual marketing and media plan for Japan market and executed TV commercial, magazine ad, newspaper ad, internet ad and various sales promotions. ●Planned and executed a large scale campaign, “40th Anniversary of Japan-Guam Tourism” targeting senior citizens. Assigned a celebrity for the main campaign character and the campaign was communicated through mainly by newspaper ad but gained large media exposure by publicity. ● Worked with creative department to create new TV commercial for SS pharmaceutical Co., Ltd.. Booked comedian for new promo character for the cold medicine, “S.T.A.C.” targeting mainly on people aged 20’s to 30’s, and succeeded in re-position of the merchandise. ● Helped the election campaign for the candidate for the House of Representative in Kanagawa 16th district by creating the main promo words, various posters, fliers and TV commercial movie for the candidate in very limited of time. Show less
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Viacom
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United States
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Entertainment
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700 & Above Employee
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MTV Networks International, International Sales Planner
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Mar 2005 - Feb 2006
●Building knowledge management system connecting all ad sales department of MTV Networks International. The best practice of MTV ad sales was collected as case studies and made available to all ad sales of MTV Networks. ●Help developing ad sales strategy for approaching existing multi-national corporations such as Coca-Cola, P&G, Unilever, Sony, L’Oreal, Motorola, Nokia, Jamba, Hewlett-Packard, Time Warner. ●Provided sales planning for account executives for approaching and communicating with multi-national clients. For example, I collected cases of MTV merchandising deal with apparel clients in oversea and contributed to merchandising proposal for Tommy Hilfiger. This led to renewal of sponsorship deal of Video Music Award Japan 2006. ●Support in developing new TV programs in MTV Japan. I collected information of the program, Pimp My Room from MTV Holland and the proposal of Japanese-version was created for Leo Palace. Leo Palace will sponsor this program with 10M yen, and Japanese-version Pimp My Room will be produced. Show less
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COSMO Public Relations Corporation
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Japan
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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May 2003 - Feb 2005
●PR Consultant in area of media relations, crisis management and other communication activities. Handled accounts such as Norwegian Seafood Export Council (50M yen), California Walnuts Commission (30M yen), Premium Standard Pork (20M yen), Getty Images. ●Helped multi-national corporations entering Japanese market. Handled PR of e-commerce website launch and youth creator’s event for Getty Images, and set up top interviews for the re-launch of California Walnuts Commission in Japan and gained publicities from broad media. ●Food Safety specialist for food client Planned communication plans for seafood industry especially in seafood safety for Norwegian Seafood Export Council, held seminars and produced DMs and newsletters for trade. ●Manage the production of PR tools (newsletters, direct mails, corporate brochures, etc.). Created brochure, Direct Mails and POP tools for Norwegian Seafood Export Council, and Press Kit and Corporate Brochure for California Walnuts Commission. I was in charge of producing corporate brochure for Polycom, Hitachi, PR magazine for Takenaka Corporation and , Annual Report for Nippon Electric Glass. Show less
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Recruit Co.,Ltd.
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Japan
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IT Services and IT Consulting
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700 & Above Employee
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Business Development Staff
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Apr 2001 - Apr 2003
●Localization of the US career counseling training program and credential in Japan. ●Negotiated and finalized a license contract with the major counseling credentialing organization (NPO) in the US. ●A Chief Editor of newsletter and mailing news for 280 career counseling credential holders. ●An Assistant researcher for career counseling related business development includes. ●Coordinated business trip in overseas (3 times) and visited the US firm as interpreter and assistant researcher. ●Created brochure managed seminar for selling career counseling training program . Show less
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Softbank Publishing Inc.
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Tokyo
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Editor
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Nov 2000 - Mar 2001
●Developed a new IT Business magazine “Business Standard” as an editor. ●Engaged in marketing and competitor research to develop the concept of the magazine. ●Research various companies by using newspaper, internet and having interviews. ●Responsible in article planning, writing, editing, and directing photographers, designers and writers. ●Developed a new IT Business magazine “Business Standard” as an editor. ●Engaged in marketing and competitor research to develop the concept of the magazine. ●Research various companies by using newspaper, internet and having interviews. ●Responsible in article planning, writing, editing, and directing photographers, designers and writers.
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Education
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1994 - 1999
George Mason University
Bachelor's degree, International Studies
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