Marketing Communications Coordinator

• Nov 2021 - Present

College Admissions Consultant

• Aug 2019 - Nov 2021

• Facilitated navigation of applications for first-generation domestic and international students, which has resulted in students being awarded full or partial scholarships to state and Ivy League universities. • Assessed students’ qualifications and mentored them on how to maximize their skills and activities for compelling college applications. • Guided students through organizing their essay ideas into cohesive outlines and provided them with tools to sharpen their editing skills. • Facilitated navigation of applications for first-generation domestic and international students, which has resulted in students being awarded full or partial scholarships to state and Ivy League universities. • Assessed students’ qualifications and mentored them on how to maximize their skills and activities for compelling college applications. • Guided students through organizing their essay ideas into cohesive outlines and provided them with tools to sharpen their editing skills.

Marketing Manager

• Feb 2019 - Jul 2019

• Cultivated and maintained proactive communication with vendors, partners and clients regarding the company’s products and activities. • Composed press releases and digital media copy of new products and structures. • Fielded customer inquiries and prepared corresponding product quotes. • Aided in filtering candidates from several job postings. • Built stronger social media presence for the company by defining a clear voice and crafting consistent posts and messaging on preexisting channels, like Facebook, Twitter and LinkedIn, while also establishing a brand-new Instagram account. • Updated website content and managed all social media accounts by planning, scheduling, posting, evaluating analytics and responding to comments and messages. • Devised and executed monthly email newsletters. • Fostered relationships with photographers and videographers in various locations of the US and abroad to plan and schedule shoots for the company’s projects. • Produced promotional marketing materials using Adobe CC. • Tracked current and upcoming magazine advertising calendar. • Restructured and managed decade-long photo inventory. • Built reports of activities and projects on a weekly basis. Show less

Communications Assistant

• Sep 2017 - Jan 2019

• Helped develop the Learning without Borders campus wide campaign by devising strategies and tactics and designing lightpole banners, a bus wrap and social media and website headers.• Revitalized the Center’s branding to help maintain a consistent look and feel in visuals and messaging.• Managed several of the Center’s Facebook, Twitter and Instagram accounts by planning, creating and scheduling posts, as well as tending to customer service inquiries and evaluating analytics.• Edited and updated copy for print and electronic media, while also updating the events and news section of the Center’s website. • Produced promotional marketing materials, including brochures, banners, flyers, annual reports, ads, social media graphics and visuals, using Adobe InDesign, Photoshop and Illustrator.• Reviewed candidates and helped conduct interviews in search of interns and student assistants for the Center.• Led info sessions, tabling and other outreach events promoting the Center’s programs and services.• Coordinated the printing of marketing materials with local and regional vendors. • Kept electronic inventory of photos and graphics, as well as inventory of printed and other marketing materials.• Assisted in planning and executing events, while also taking photographs for social channels, newsletters, and other media. Show less

Communications Intern

• May 2017 - Aug 2017

• Designed the Center’s annual report and brochures using Adobe InDesign, Photoshop and Illustrator.• Helped manage the center’s Facebook and Twitter accounts.• Helped manage and edit the Center's weekly newsletter using Mad Mimi.