Experience

FatTail, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP, Client Success

  • Feb 2023 - Present

  Denver, Colorado, United States

• Manager, Client Success

  • Feb 2022 - Mar 2023

  Denver, CO

• Client Relationship Manager

  • Jan 2018 - Mar 2022



The E.W. Scripps Company

• United States
• Media Production
• 700 & Above Employee

• Sr. Manager, Digital Revenue Support and Operations

  • May 2015 - Jan 2018

  Cincinnati, Ohio Area • Led a large team of ad operation professionals to support our local and national sales teams. • Designed and documented all revenue operation workflows. • Managed the implementation of the AdBook order management system to 67 Scripps television and radio stations. • Subject matter expert on all digital products. • Cultivated relationships with sales leadership to identify the needs of our sellers. • Worked with internal business partners to review and analyze revenue and… Show more • Led a large team of ad operation professionals to support our local and national sales teams. • Designed and documented all revenue operation workflows. • Managed the implementation of the AdBook order management system to 67 Scripps television and radio stations. • Subject matter expert on all digital products. • Cultivated relationships with sales leadership to identify the needs of our sellers. • Worked with internal business partners to review and analyze revenue and profitability. Analyses led to regular discussions and recommendations about desired margins and profitability. • Provided leadership and coaching to all revenue operation team members. • Created and delivered training material and resources for our internal and external teams. • Conceptualized and managed the creation of a user guide for our local sales teams and operations. • Managed multiple projects, tasks, and priorities in a fast-paced environment.

• SEM Manager

  • Jul 2012 - May 2015

  Cincinnati, Ohio Area • Led a team of search engine marketing (SEM) professionals that supported all Scripps’ sales organization. • Oversaw the creation and management of over 700 active SEM campaigns a month for both small and large clients. • Worked with leadership to develop and implement service level agreements (SLAs) for our PPC products. • Designed the workflow for how client goals and campaign expectation information is passed from our local sales team to our centralized SEM team.

• Digital Media Planner

  • Feb 2011 - Jul 2012

  • Mange relationships with various vendors to bring digital solutions to our sales teams. • Create digital media plans for local and national campaigns • Planned media campaigns using SEM, display advertising, lead-generation, social media, and mobile advertising. • Work with ad operations to ensure campaign performance and delivery. • Responsible for monthly campaign optimization and analysis of digital campaigns. • Managed multiple projects across all our Scripps properties.

• Ad Operations Specialist

  • Sep 2009 - Feb 2011

  • Implemented all digital advertising and marketing campaigns for Scripps broadcast websites. • Monitored campaign performance and delivery. • Worked across creative services and digital product partner teams to plan digital marketing campaigns on our sites. • Trained new members of our sales teams on order creation and reporting.



WFTS-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Assistant Traffic Manager

  • Aug 2002 - Aug 2009