Jeffrey Mizrahi

SEO Lead at Terakeet
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • English -
  • Hebrew -

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5.0

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Harold Goldberg

I oversaw Jeffrey Mizrahi's excellent work while he was at the New York Videogame Critics Circle. Jeffrey is multitalented as a writer, podcaster, social media maven - and now as an SEO specialist. At The Circle, he not only wrote thoughtful reviews and worked occasionally on camera for us. He would pitch in wherever needed at our annual New York Game Awards. Jeffrey never complained about doing anything for our group, whether it was reviewing games - or putting up event posters and hauling cases of beer from Brooklyn to Manhattan for our New York Game Awards. Jeffrey's can-do, friendly, thoughtful, go-getter attitude was much appreciated by all of the journalists in the New York Videogame Critics Circle. And I'm confident he'll bring those important qualities to any entity that's lucky enough to employ him.

Alec Cole

I worked with Jeffrey as his direct manager during his internship at Path Interactive. Jeffrey distinguished himself as an intern while at Path, rapidly growing from a first-time SEO to become a valued junior member of our team, not something that we can say of too many people who come through our doors. Jeffrey's teachability stood out from the start - he's an information sponge, and rarely had to be shown a tool or method more than once before he was able to independently use them. Combined with strong communication skills, this rapid rate of growth led to him joining client calls near the end of his tenure and presenting reports that he had produced with minimal feedback, a level of data-fluency and client comfort that we rarely see from interns. Initiative in general was a hallmark of his time with us. Jeffrey actively sought out work and requested tasks outside of his comfort zone. This trait eventually led to him working across channels, joining up with PPC and Social teams even as he continued his duties with SEO. I was also consistently impressed with his willingness to tackle new tasks, as well as his ability to work at a high standard without needing much in the way of hand-holding or micromanagement. In sum, Jeffrey is an exceptionally quick learner with strong personal standards for both effort and success. I am confident that any team could benefit from his presence, and would unreservedly recommend him for a role in SEO or digital marketing. Any potential employers are also more than welcome to reach out via LinkedIn. Best, Alec Cole Assoc. Strategist, SEO - Path Interactive

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Experience

    • United States
    • Marketing Services
    • 300 - 400 Employee
    • SEO Lead
      • Jul 2022 - Present

      ● Acts as a strategy and discipline lead for several Fortune 100 companies, performing branded risk management services. ● Works cross discipline with internal Wikipedia, Social Media, and Content teams to ensure our clients have optimized links ranking on page one for branded queries. ● Develops and executes SEO-focused content strategies to maintain a consistent narrative across Google SERPs for clients experiencing negative news cycles and press attention. ● Manages a team of SEO Analysts that involves mentorship and guided trainings. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Manager
      • Apr 2021 - Jun 2022

      SEO Manager at a media agency under parent company WPP, the world’s largest advertising company. ● Worked with Colgate to build out authoritative medical content that outranked WebMD and Healthline and worked with IKEA to optimize furniture category pages to drive more revenue. ● Lead the organic search performance and planning for clients in the furniture and oral health industries. ● Created, presented, and implemented a full content strategy targeting competitive gaps. This content plan improved organic traffic and revenue for clients’ DTC e-commerce sites. ● Provided quarterly reporting for a global client with data being gathered from over 50 regions. ● Performed keyword research, planning, and search-driven content optimization (articles, resources, videos) to support on-going SEO strategies for clients in multiple industries Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Search Engine Optimization Analyst
      • Jun 2019 - Apr 2021

      SEO analyst at an award-winning digital agency and 5x Forrester Wave™ leader in search marketing. ● Worked with Hanes on a site migration for improved pagespeed, Raymour & Flanigan to consolidate category pages for higher rank potential, won a new business pitch with LinkedIn, optimized Discover Card pages for higher conversion, and created educational content for Tiffany & Co. to drive non-branded organic traffic. ● Performed search engine optimization across industries to execute technical and analytical deliverables while developing data-driven SEO strategies for enterprise clients. ● Produced monthly reporting for clients which included search data and insights based on evolving Google trends, specifically noting optimizations for Google Hotels featured snippet. ● Assisted in generating new business pitches, ad-hoc analyses, audits, speed testing, presentations, site migrations, competitor analyses, QAs, and more. Show less

    • Podcast Host
      • May 2017 - Apr 2021

      (Name later changed to Faster than Reloading) ● Co-host weekly video game podcast focused on PlayStation that offers a unique perspective outside the traditional gaming media ● Podcast targeted to gamers, with listeners across Facebook, Twitter, Patreon, and Discord ● Create and post high quality video reviews of games on YouTube ● Run analytics, manage hosting, and video production. Including editing with, and splicing, recorded audio/video through Adobe Premiere Pro and Audition Show less

  • New York Video Game Critics Circle
    • Greater New York City Area
    • Contributing Writer
      • Nov 2016 - Mar 2020

      ● Wrote inaugural Circle Timeline feature (Destiny) - required extensive research on developers and publisher history ● Attended PAX East (video game convention with over 80,000 in attendance) and contributed a floor report, which included interviews with developers ● Managed pre-production work for the New York Game Awards including seating attendees and VIPs, organizing ballots and awards, and supervising the after-party ● Wrote inaugural Circle Timeline feature (Destiny) - required extensive research on developers and publisher history ● Attended PAX East (video game convention with over 80,000 in attendance) and contributed a floor report, which included interviews with developers ● Managed pre-production work for the New York Game Awards including seating attendees and VIPs, organizing ballots and awards, and supervising the after-party

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Digital Marketing Intern
      • Jan 2019 - May 2019

      ● Performed keyword research, planning, and search-driven content optimization (articles, resources, videos) to support on-going SEO strategies for clients in multiple industries ● Analyzed organic site performance, created and drafted insights for monthly client reports using Google Analytics and Google Ads reports; lead client reporting call ● Optimized Google My Business profiles for various clients, including one whose optimizations resulted in an 81% increase in visibility for local SEO (non-branded discoverable searches) ● Ran technical SEO and performance site audits using Screaming Frog, ahrefs, Lighthouse, and PageSpeed Insights to fix broken backlinks, audit metadata, optimize images, and improve page speed ● Expanded initial SEO role to work with teams in paid and social media. Created PPC campaigns on AdWords and Facebook. Monitored and tracked social engagement using Sprout Social Show less

    • United Kingdom
    • Media Production
    • 100 - 200 Employee
    • Writer (CharlieIntel.com)
      • Nov 2018 - May 2019

      -Writer for the Internets biggest Call of Duty focused news site, Charlie Intel. -Creates original content on a daily basis. -Produces content to a twitter account with over one million followers. -Writer for the Internets biggest Call of Duty focused news site, Charlie Intel. -Creates original content on a daily basis. -Produces content to a twitter account with over one million followers.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Production Assistant
      • Jul 2018 - Sep 2018

      -Set up production equipment such as tripods, lights, grips, and furniture for shoots. -Assisted the director of photography as well as the camera operators on set. -Helped in building and organizing a new studio space in midtown Manhattan. -Set up production equipment such as tripods, lights, grips, and furniture for shoots. -Assisted the director of photography as well as the camera operators on set. -Helped in building and organizing a new studio space in midtown Manhattan.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Intern
      • Jan 2018 - Jun 2018

      ● Production company of celebrity chef Bobby Flay ● Post-production duties, including assembling bio-packs, promos, and transcribing videos ● Acted as Production Assistant on set of Beat Bobby Flay (Seasons 18-21) ● Assisted the Production Office Manager in day-to-day deliverables, as well as general office upkeep ● Production company of celebrity chef Bobby Flay ● Post-production duties, including assembling bio-packs, promos, and transcribing videos ● Acted as Production Assistant on set of Beat Bobby Flay (Seasons 18-21) ● Assisted the Production Office Manager in day-to-day deliverables, as well as general office upkeep

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Ecommerce Analyst
      • Jun 2016 - Jan 2017

      ● Managed Amazon Vendor Central for licensed children's bedding ● Increased revenue by analyzing product pages in Amazon; identified flaws in listings ● Handled customer queries and satisfaction for online orders ● Managed Amazon Vendor Central for licensed children's bedding ● Increased revenue by analyzing product pages in Amazon; identified flaws in listings ● Handled customer queries and satisfaction for online orders

    • Customer Service
      • Jun 2015 - Sep 2015

      -Dealt with customers claims and assisted them with their contracts. -Coordinated and dispatched technicians across the entire country. -Dealt with customers claims and assisted them with their contracts. -Coordinated and dispatched technicians across the entire country.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Representative
      • Jun 2014 - Sep 2014

      Sales Representative at flagship department store in downtown Manhattan ● Demonstrated ability to provide exceptional customer service, resulting in consistently high levels of customer satisfaction. ● Proven track record of meeting and exceeding individual sales objectives and goals. ● Dealt with international guests in a tourist-dense store, selling suits and designer clothing Sales Representative at flagship department store in downtown Manhattan ● Demonstrated ability to provide exceptional customer service, resulting in consistently high levels of customer satisfaction. ● Proven track record of meeting and exceeding individual sales objectives and goals. ● Dealt with international guests in a tourist-dense store, selling suits and designer clothing

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 100 - 200 Employee
    • Chargeback Analyst
      • Jun 2013 - Aug 2013

      -Worked on BlueCherry, an enterprise software system that tracks order information with accounts at major retailers such as Walmart, Target, and Toys R Us. -Worked on BlueCherry, an enterprise software system that tracks order information with accounts at major retailers such as Walmart, Target, and Toys R Us.

  • Camp Allsport
    • Ocean, NJ
    • Game Room Supervisor
      • Jun 2012 - Aug 2012

      -Created budget, purchased games, monitors, consoles, etc. -Job duties included: managing, organizing, and being responsible for $20,000 of games, consoles, and display monitors. -Over 300 campers from ages 6-16 used the room on a daily basis. -Created budget, purchased games, monitors, consoles, etc. -Job duties included: managing, organizing, and being responsible for $20,000 of games, consoles, and display monitors. -Over 300 campers from ages 6-16 used the room on a daily basis.

    • Creator
      • Jun 2011 - Aug 2011

      -Purchased domain, built a custom Joomla website that focused on video games. -Created original content for the site as well as regular updates, news, reviews, and editorials on the video game industry. -Purchased domain, built a custom Joomla website that focused on video games. -Created original content for the site as well as regular updates, news, reviews, and editorials on the video game industry.

Education

  • City University of New York-Brooklyn College
    Bachelor of Arts - BA, Radio and Television
    2015 - 2018
  • Kivunim
    (Study abroad gap-year program)
    2014 - 2015

Community

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