Vice President of Marketing and Communications

• Sep 2018 - Present

Principal

• Oct 2012 - Present

Provide marketing and public relations services for a variety of for-profit and not-for-profit organizations. Includes brand development, media relations, crisis communications plans, copywriting and social media/multimedia communications strategy. Provide marketing and public relations services for a variety of for-profit and not-for-profit organizations. Includes brand development, media relations, crisis communications plans, copywriting and social media/multimedia communications strategy.

Marketing Manager

• Jun 2017 - Sep 2018

Director of Marketing

• Sep 2015 - Jun 2017

Responsible for the development of a new marketing culture of this multi-office law firm in three states:• Develop a marketing strategy• Identify potential clients• Enhance client relations for existing clients• Implement an overall marketing campaign for the firm's six offices Responsible for the development of a new marketing culture of this multi-office law firm in three states:• Develop a marketing strategy• Identify potential clients• Enhance client relations for existing clients• Implement an overall marketing campaign for the firm's six offices

Director of Marketing and Business Development

• Dec 2012 - Sep 2015

Provide high-level marketing and public relations strategy for a full-service business law firm of more than 35 attorneys with offices in downtown Nashville and Hendersonville, Tennessee. •Traditional marketing; advertising execution; and artwork creation•Multimedia communications plans; social media; website design and functionality•Event planning and execution •Copywriting for advertisements, website, social media, blogs and print collateral•Public relations strategy; media relations

Senior Manager, Marketing & Public Relations, Gaylord Opryland Resort & Convention Center

• Aug 2009 - Sep 2012

Led the creation and implementation of $250K strategic marketing plan for the hotel, on-site restaurants, on-site retail shops, world-class spa, showboat, golf course and entertainment venue. Additionally, oversaw promotions for award-winning special events and entertainment, guest check-in materials, wayfinding efforts. Supervised three marketing coordinators. Following the May 2010 flood, coordinated crisis communication and venue reopening events. Currently championing social media marketing efforts on Facebook and Twitter.•Branding, logo creation, artwork creation, photo shoots, taglines and advertising execution•Wrote copy and managed content for social media, websites, brochures, print and broadcast commercials, speeches•Acted as primary media contact following May 2010 flood that caused the closure of Gaylord Opryland Resort for six months, the Wildhorse Saloon and General Jackson Showboat for one month and Gaylord Springs Golf Links for two months•Planned and executed a number of regional press trips; collaborated with State of TN tourism team on two national press tours

Writer/Editor

• 2009 - 2011

Specialize in writing compelling and dynamic copy for websites, brochures and print or broadcast advertisements. Create research and investigative reports and bylined articles. Referrals are appreciated, and writing samples are available. Specialize in writing compelling and dynamic copy for websites, brochures and print or broadcast advertisements. Create research and investigative reports and bylined articles. Referrals are appreciated, and writing samples are available.

Manager, Marketing & Public Relations, Gaylord Opryland Resort & Convention Center

• 2005 - 2009

Conducted public relations planning for single and annual in-house events and three entertainment attractions.•Consistently pitched 10 or more story ideas per week, resulting in several media articles and mentions each month.•Secured more than 200 media interviews for clients.•Wrote more than 100 press releases, story starters and media advisories, which were picked up in numerous local, regional and national publications.•Planned and hosted journalists for press trips and media events four times each year.

Sales Assistant, Gaylord Opryland Resort & Convention Center

• 2005 - 2005

Prepared proposals and contracts; generated sales leads; created weekly department newsletters and assisted with the planning of client events.