Experience

Tangence India

• India
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Mar 2022 - Present



Jivaso

• Canada
• Internet Marketplace Platforms
• 1 - 100 Employee

• Sr. Manager - Content Writing

  • Aug 2020 - Mar 2022

  Developing Content Strategy based on the client's business objectives and a customer's or end user's needs. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. Work with writers, CMS developers, website developers, designers, and marketers to deliver stories that are aligned with business goals. Analyzing content marketing data to identify trends and anticipate consumer needs.… Show more Developing Content Strategy based on the client's business objectives and a customer's or end user's needs. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. Work with writers, CMS developers, website developers, designers, and marketers to deliver stories that are aligned with business goals. Analyzing content marketing data to identify trends and anticipate consumer needs. Performing content gap analyses to determine what type of content is missing and what is needed. Developing clear and engaging content ideas for writers and delegating tasks to them and providing feedback. Creating, adjusting, and managing the editorial calendar. Establishing style guides that specify the writing style and tone needed to create engaging content. Developing a solid understanding of the client's business, the target audience through online and traditional market research. Show less Developing Content Strategy based on the client's business objectives and a customer's or end user's needs. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. Work with writers, CMS developers, website developers, designers, and marketers to deliver stories that are aligned with business goals. Analyzing content marketing data to identify trends and anticipate consumer needs.… Show more Developing Content Strategy based on the client's business objectives and a customer's or end user's needs. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. Work with writers, CMS developers, website developers, designers, and marketers to deliver stories that are aligned with business goals. Analyzing content marketing data to identify trends and anticipate consumer needs. Performing content gap analyses to determine what type of content is missing and what is needed. Developing clear and engaging content ideas for writers and delegating tasks to them and providing feedback. Creating, adjusting, and managing the editorial calendar. Establishing style guides that specify the writing style and tone needed to create engaging content. Developing a solid understanding of the client's business, the target audience through online and traditional market research. Show less



InsuranceDekho

• India
• Insurance
• 700 & Above Employee

• Asst. Content Manager

  • Dec 2018 - Aug 2020

  Organizing, planning, and implementing content strategy aligned with short-term and long-term targets. Collaborating with the respective marketing/design/SEO team to plan and developing site content, style, and layout. Generating innovative ideas for banners, social media posts, and creative concepts for developing content for the InsuranceDekho website. Creating all long-form content requirements - product descriptions, approach notes, blogs, newsletters, PR… Show more Organizing, planning, and implementing content strategy aligned with short-term and long-term targets. Collaborating with the respective marketing/design/SEO team to plan and developing site content, style, and layout. Generating innovative ideas for banners, social media posts, and creative concepts for developing content for the InsuranceDekho website. Creating all long-form content requirements - product descriptions, approach notes, blogs, newsletters, PR articles. Continuously monitoring website traffic across pages and user engagement metrics. Receiving customer feedback and generating ideas to increase customer engagement. Refurbishing content according to SEO and make it more engaging and informative to increase organic search value. Uploading content on the website using content management systems (CMS) after proofreading. Developing editorial calendar, delegating tasks, and ensuring deadlines are met. Coordinating with insurers to understand their offerings, changes in their insurance products, or launch of any new insurance policies. Evaluating my team performance on an individual basis Show less Organizing, planning, and implementing content strategy aligned with short-term and long-term targets. Collaborating with the respective marketing/design/SEO team to plan and developing site content, style, and layout. Generating innovative ideas for banners, social media posts, and creative concepts for developing content for the InsuranceDekho website. Creating all long-form content requirements - product descriptions, approach notes, blogs, newsletters, PR… Show more Organizing, planning, and implementing content strategy aligned with short-term and long-term targets. Collaborating with the respective marketing/design/SEO team to plan and developing site content, style, and layout. Generating innovative ideas for banners, social media posts, and creative concepts for developing content for the InsuranceDekho website. Creating all long-form content requirements - product descriptions, approach notes, blogs, newsletters, PR articles. Continuously monitoring website traffic across pages and user engagement metrics. Receiving customer feedback and generating ideas to increase customer engagement. Refurbishing content according to SEO and make it more engaging and informative to increase organic search value. Uploading content on the website using content management systems (CMS) after proofreading. Developing editorial calendar, delegating tasks, and ensuring deadlines are met. Coordinating with insurers to understand their offerings, changes in their insurance products, or launch of any new insurance policies. Evaluating my team performance on an individual basis Show less



Tangence

• United States
• Advertising Services
• 100 - 200 Employee

• Sr. Content Maven

  • Jun 2017 - Dec 2018

  Researching industry-related topics (combining online sources, interviews, and studies) Writing clear marketing copy to promote our products/services Proofreading and editing blog posts before publication Submitting work to my manager for input and approval Coordinating with marketing and design teams to illustrate articles Conducting simple keyword research and use SEO guidelines to increase web traffic Identifying customers’ needs and gaps in our content and recommend new… Show more Researching industry-related topics (combining online sources, interviews, and studies) Writing clear marketing copy to promote our products/services Proofreading and editing blog posts before publication Submitting work to my manager for input and approval Coordinating with marketing and design teams to illustrate articles Conducting simple keyword research and use SEO guidelines to increase web traffic Identifying customers’ needs and gaps in our content and recommend new topics Ensuring all-around consistency (style, fonts, images, and tone) Updating website content as needed Show less Researching industry-related topics (combining online sources, interviews, and studies) Writing clear marketing copy to promote our products/services Proofreading and editing blog posts before publication Submitting work to my manager for input and approval Coordinating with marketing and design teams to illustrate articles Conducting simple keyword research and use SEO guidelines to increase web traffic Identifying customers’ needs and gaps in our content and recommend new… Show more Researching industry-related topics (combining online sources, interviews, and studies) Writing clear marketing copy to promote our products/services Proofreading and editing blog posts before publication Submitting work to my manager for input and approval Coordinating with marketing and design teams to illustrate articles Conducting simple keyword research and use SEO guidelines to increase web traffic Identifying customers’ needs and gaps in our content and recommend new topics Ensuring all-around consistency (style, fonts, images, and tone) Updating website content as needed Show less



Positek Solutions Private Limited

• Gurgaon, India

• Sr. Content Writer

  • Jul 2014 - Jun 2017

  Editing stories for factual information and grammatical correctness. Writing web contents, blogs, press release, SEO articles, Classifieds. Developing stories ideas and plans for content writing. Creating web ready content for several websites. Taking interviews Editing stories for factual information and grammatical correctness. Writing web contents, blogs, press release, SEO articles, Classifieds. Developing stories ideas and plans for content writing. Creating web ready content for several websites. Taking interviews



AGL - Hakuhodo

• India
• Advertising Services
• 700 & Above Employee

• Web Content Writer

  • Jan 2013 - Jul 2014

  Writing web contents, blogs, press release, SEO articles, Classifieds. Edit stories for factual information and grammatical correctness. Develop stories ideas and plans for content writing. Create web ready content for several websites. Writing web contents, blogs, press release, SEO articles, Classifieds. Edit stories for factual information and grammatical correctness. Develop stories ideas and plans for content writing. Create web ready content for several websites.



Midas IT Services India

• New Delhi Area, India

• Jr. Content Writer

  • Jun 2012 - Jan 2013

  Midas is an ISO certified Web design and development company. It provides wide range of services, including web design, database deployment, application programming, e-Commerce Web solutions, Internet technologies and SEO services to its clients spread all over the world. It has currently started Midas Online Health Services Pvt. Ltd. and Online School Admission. Midas is an ISO certified Web design and development company. It provides wide range of services, including web design, database deployment, application programming, e-Commerce Web solutions, Internet technologies and SEO services to its clients spread all over the world. It has currently started Midas Online Health Services Pvt. Ltd. and Online School Admission.



Public Power National Daily News Paper

• Lucknow Area, India

• Sub Editor

  • Jan 2009 - Dec 2009

  Conducting interviews with readers, sources and anyone directly involved in a story. Quickly collecting and analysing information on any breaking news stories Writing news stories and then submitting them to the editor before publication. Contacting victims of crime and persons who may have a news story. Sourcing and interviewing professionals, victims and academics for case studies and comments. Taken the interview to Sourav Ganguly, Kapil Dev, Michael Nobbs (Coach of the India… Show more Conducting interviews with readers, sources and anyone directly involved in a story. Quickly collecting and analysing information on any breaking news stories Writing news stories and then submitting them to the editor before publication. Contacting victims of crime and persons who may have a news story. Sourcing and interviewing professionals, victims and academics for case studies and comments. Taken the interview to Sourav Ganguly, Kapil Dev, Michael Nobbs (Coach of the India men's national hockey team), Dr. Ambrish Sexena (writer and anchor in the programme Market Mantra, aired on FM Gold channel), All India Radio Head and many others. Show less Conducting interviews with readers, sources and anyone directly involved in a story. Quickly collecting and analysing information on any breaking news stories Writing news stories and then submitting them to the editor before publication. Contacting victims of crime and persons who may have a news story. Sourcing and interviewing professionals, victims and academics for case studies and comments. Taken the interview to Sourav Ganguly, Kapil Dev, Michael Nobbs (Coach of the India… Show more Conducting interviews with readers, sources and anyone directly involved in a story. Quickly collecting and analysing information on any breaking news stories Writing news stories and then submitting them to the editor before publication. Contacting victims of crime and persons who may have a news story. Sourcing and interviewing professionals, victims and academics for case studies and comments. Taken the interview to Sourav Ganguly, Kapil Dev, Michael Nobbs (Coach of the India men's national hockey team), Dr. Ambrish Sexena (writer and anchor in the programme Market Mantra, aired on FM Gold channel), All India Radio Head and many others. Show less