Cindy He
Client Services Manager at Mediaocean (Formerly BCC AdSystems)- Claim this Profile
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Bio
Credentials
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Smartsheet Essential Training (2019)
LinkedInOct, 2021- Oct, 2024 -
Excel: Market Research Strategies
LinkedInOct, 2020- Oct, 2024 -
Google Analytics Essential Training
LinkedInOct, 2020- Oct, 2024 -
Learning Web Analytics
LinkedInOct, 2020- Oct, 2024 -
SEO Foundations
LinkedInOct, 2020- Oct, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInOct, 2020- Oct, 2024 -
Time Management Fundamentals
LinkedInOct, 2020- Oct, 2024
Experience
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Mediaocean (Formerly BCC AdSystems)
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Advertising Services
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1 - 100 Employee
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Client Services Manager
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Jul 2019 - Present
First and foremost, project-manage , help define requirements, ensure each requirement is addressed, and coordinate communication between MO teams Provide marketing expertise for China market to make project successful Assist team members with APAC project Perform client demos, help other team members prepare for demos, train on new features Manage a portfolio of clients based in China; assisting MO in meeting their sales and quality of service targets via pre-and post-sales. Oversee all client issues. Show less
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Mediaocean
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United States
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Software Development
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700 & Above Employee
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China Client Service Manager
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Aug 2017 - Jun 2019
Charged with managing multi-national clients based in China, I assisted Mediaocean (MO) in meeting their support and quality of service targets. With China being a new market for MO, I wore many hats that saw me act as the 'go to' person for the entire company for product development, client services and support, training and documentation, as well as sales assistance, including outbound sales. Due to MO providing a SaaS and on-prem solutions to agencies and brands, I swiftly became an expert in the product and managed client software implementations, conversions & other professional services across the MO products. Because of this, I provided training to the team on client processes and workflow at a functional level. As a key advisor to clients, I provided recommendations to meet their strategic goals, at the same time promoting new offerings and actively working to bring new clients onboard. It was essential that I collaborated with the Australian team to coordinate responses to the clients. Some of my ★ Key Results ★ ✔ Achieved a 97% client satisfaction rating which was maintained over a 24-month period. ✔ Introduced additional MO product to clients ✔ Presented changes to MO for product modifications to suit the China market. ✔ Provided product & development teams with market / local knowledge and pushed through changes to acquire sales. ✔ Analysed & troubleshot urgent issues in timely manner to make sure clients can run their business ✔ Met KPIs for SLA, documentation, customer satisfaction, and client acquisition. ✔ Created a 50-page product training document for use internally and with clients. ✔ Built a new China client service team; providing training and mentoring. ✔ Part of the team that received the Brand Value Award, 2019. Show less
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Shanghai Inoherb Cosmetics Co.,LTD
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Manufacturing
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1 - 100 Employee
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Marketing Digital Manager ★ Manufacturing ★ Retail
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Feb 2016 - Aug 2017
Overseeing the digital marketing and brand strategy, as well as SEM / SEO optimization and programmatic media buying strategy, I played a key role for permanent acquisition, retention and loyalty of customers. Some of my ★ Key Results ★ ✔ Formed an instrumental member of the team that increased sales by 50% over 1.5 years. ✔ Crafted a strategy using the WeChat GuangDianTong programmatic tool, a mobile campaign, as well as a branding campaign in cooperation with KFC. ✔ Increased WeChat fans by 300%. ✔ Improved Baidu organic search ranking to No. 3 in 2016 versus No. 9 in 2015. ✔ Generated, produced and maintained 18 end-to-end marketing projects for multiple product lines, holiday sales, specific products for men and women, etc. Three projects became viral stunts. ✔ Sourced a celebrity and famous influencer to endorse the brand and a product review; creating a hot topic that fuelled interest on social media. Show less
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Havas Media Group
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United States
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Advertising Services
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700 & Above Employee
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Digital Manager ★ Advertising ★ Communications
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Mar 2014 - Jan 2016
This role saw me nurture client relationships with key personnel at Remy Martin, Hugo Boss and Lacoste, where I designed client-centric digital marketing and communications solutions to boost their consumer engagement strategy and grow market share. Some of my ★ Key Results ★ ✔ Obtained a greater budget from clients who typically contracted media to one company and social marketing to another company. ✔ Showcased benefits of Havas undertaking both media and social – winning their full business. ✔ Gained a strong reputation for obtaining results on behalf of clients. ✔ Secured participation from a social influencer to write articles and develop an event for Remy Martin. Show less
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Various Employers
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Ireland
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1 - 100 Employee
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Digital Planning Supervisor ★ Senior Planner ★ Media Planner
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2010 - 2014
★ DIGITAL PLANNING SUPERVISOR: OMD Shanghai: 2013 to 2014 ✔ Exclusively managed the Estee Lauder account; presenting digital medial proposals. ✔ Developed and executed digital marketing and eCommerce strategies. ✔ Managed Estee Lauder Weibo communication, as well as the Estee Lauder Lady community operation. ★ SENIOR PLANNER: OMD Shanghai: 2012 to 2013 ★ MEDIA PLANNER: Mediacom Shanghai: 2010 to 2012 ✔ Exclusively managed the Budweiser account. ★ DIGITAL PLANNING SUPERVISOR: OMD Shanghai: 2013 to 2014 ✔ Exclusively managed the Estee Lauder account; presenting digital medial proposals. ✔ Developed and executed digital marketing and eCommerce strategies. ✔ Managed Estee Lauder Weibo communication, as well as the Estee Lauder Lady community operation. ★ SENIOR PLANNER: OMD Shanghai: 2012 to 2013 ★ MEDIA PLANNER: Mediacom Shanghai: 2010 to 2012 ✔ Exclusively managed the Budweiser account.
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Education
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University of Shanghai for Science and Technology
Bachelor of Business Administration - BBA, Business Administration and Management, General
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