Sankarshan Das
Social Media Support Staff at Student Association, George Brown College- Claim this Profile
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Bio
Maryam McKenzie, M.Ed
Sankarshan Das spent his co-op term with the social media team at George Brown College, as the Digital Marketing Social Engagement Coordinator. Sankarshan exhibited a great understanding of our social media platforms, trends, and audience behaviour, which allowed us to craft and execute effective digital marketing campaigns during his co-op term. His creativity and attention to detail was evident in the content he produced, which consistently garnered strong engagement from our followers. Sankarshan can adapt and stay up-to-date with the ever-changing landscape of social media. He actively sought out new strategies and tactics to optimize our online presence, resulting in increased engagement on our social channels. Moreover, Sankarshan is a reliable team player who collaborated seamlessly with our marketing and design departments. He communicated his ideas clearly and efficiently, making it easy for our team to implement his recommendations. His strong work ethic, enthusiasm, and professionalism are truly commendable. I have no doubt that Sankarshan will continue to excel in his career as a social media professional. His skills, attitude, and dedication to his work, make him an asset to any organization. I wholeheartedly recommend Sankarshan to any prospective employer looking for a talented and motivated social media coordinator.
Maryam McKenzie, M.Ed
Sankarshan Das spent his co-op term with the social media team at George Brown College, as the Digital Marketing Social Engagement Coordinator. Sankarshan exhibited a great understanding of our social media platforms, trends, and audience behaviour, which allowed us to craft and execute effective digital marketing campaigns during his co-op term. His creativity and attention to detail was evident in the content he produced, which consistently garnered strong engagement from our followers. Sankarshan can adapt and stay up-to-date with the ever-changing landscape of social media. He actively sought out new strategies and tactics to optimize our online presence, resulting in increased engagement on our social channels. Moreover, Sankarshan is a reliable team player who collaborated seamlessly with our marketing and design departments. He communicated his ideas clearly and efficiently, making it easy for our team to implement his recommendations. His strong work ethic, enthusiasm, and professionalism are truly commendable. I have no doubt that Sankarshan will continue to excel in his career as a social media professional. His skills, attitude, and dedication to his work, make him an asset to any organization. I wholeheartedly recommend Sankarshan to any prospective employer looking for a talented and motivated social media coordinator.
Maryam McKenzie, M.Ed
Sankarshan Das spent his co-op term with the social media team at George Brown College, as the Digital Marketing Social Engagement Coordinator. Sankarshan exhibited a great understanding of our social media platforms, trends, and audience behaviour, which allowed us to craft and execute effective digital marketing campaigns during his co-op term. His creativity and attention to detail was evident in the content he produced, which consistently garnered strong engagement from our followers. Sankarshan can adapt and stay up-to-date with the ever-changing landscape of social media. He actively sought out new strategies and tactics to optimize our online presence, resulting in increased engagement on our social channels. Moreover, Sankarshan is a reliable team player who collaborated seamlessly with our marketing and design departments. He communicated his ideas clearly and efficiently, making it easy for our team to implement his recommendations. His strong work ethic, enthusiasm, and professionalism are truly commendable. I have no doubt that Sankarshan will continue to excel in his career as a social media professional. His skills, attitude, and dedication to his work, make him an asset to any organization. I wholeheartedly recommend Sankarshan to any prospective employer looking for a talented and motivated social media coordinator.
Maryam McKenzie, M.Ed
Sankarshan Das spent his co-op term with the social media team at George Brown College, as the Digital Marketing Social Engagement Coordinator. Sankarshan exhibited a great understanding of our social media platforms, trends, and audience behaviour, which allowed us to craft and execute effective digital marketing campaigns during his co-op term. His creativity and attention to detail was evident in the content he produced, which consistently garnered strong engagement from our followers. Sankarshan can adapt and stay up-to-date with the ever-changing landscape of social media. He actively sought out new strategies and tactics to optimize our online presence, resulting in increased engagement on our social channels. Moreover, Sankarshan is a reliable team player who collaborated seamlessly with our marketing and design departments. He communicated his ideas clearly and efficiently, making it easy for our team to implement his recommendations. His strong work ethic, enthusiasm, and professionalism are truly commendable. I have no doubt that Sankarshan will continue to excel in his career as a social media professional. His skills, attitude, and dedication to his work, make him an asset to any organization. I wholeheartedly recommend Sankarshan to any prospective employer looking for a talented and motivated social media coordinator.
Credentials
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Cybersecurity at Work (2020)
LinkedInJul, 2023- Oct, 2024 -
Social Media Marketing Certification
HootsuiteJan, 2023- Oct, 2024 -
Hootsuite Platform Certification
HootsuiteSep, 2022- Oct, 2024 -
Brand Management: Aligning Business, Brand and Behaviour
University of LondonJul, 2021- Oct, 2024
Experience
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Student Association, George Brown College
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Canada
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Higher Education
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1 - 100 Employee
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Social Media Support Staff
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Aug 2023 - Present
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George Brown College
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Canada
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Higher Education
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700 & Above Employee
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Digital Marketing Social Engagement Coop
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Jun 2023 - Aug 2023
*Conducted comprehensive audience research to gain insights into the characteristics, behaviors, and preferences of GBC’s audiences across different social media platforms. *Aligned a content strategy with the preferences and behaviors of the target audience on different platforms, including creating tailored content, optimizing posting schedules, and implementing effective engagement tactics. *Performed regular research on competitor activities and emerging social media trends, by allocating time each month to analyze competitor social media profiles, conduct keyword searches, and explore industry reports. *Applied various organic social media marketing strategies, such as developing a content calendar, utilizing hashtags, leveraging user-generated content, and running contests or giveaways to engage followers and expand reach. *Created compelling and relevant content tailored to different social media platforms using appropriate language, visuals, and calls to action. *Collaborated with key team members to ensure consistent implementation of brand voice and theme across all social media channels. Show less
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Food Matters Group
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India
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Food & Beverages
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1 - 100 Employee
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Event Marketing & Business Development
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Mar 2022 - Jul 2022
*Created detailed 30+ events. *Performed collaborations with chefs and B2B partnerships for various events. *Managed & and trained the events team members during events. *Performed guest relations during events. *Created detailed 30+ events. *Performed collaborations with chefs and B2B partnerships for various events. *Managed & and trained the events team members during events. *Performed guest relations during events.
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Baésic Fit
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India
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing & Business Dévelopement
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Jan 2020 - Mar 2022
*Created & implemented content strategy for the brand on Facebook, Instagram & Youtube. Created *Digital Campaigns and increased ROAS from 1.2 to 2.7. *Onboarded over 100+ clients over a period of 2 years. *Led a team of 20 team members and performed conflict resolution and mentorship. *Worked with departments across the company, including operations and project management, in developing new ideas, initiatives, products, and services. *Recruited 10+ staff members and trained them to assist with customer relations. *Was responsible for decreasing customer price complaints by 40% by implementing new rewards and loyalty programs. Show less
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Velozity Global Solutions
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India
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Software Development
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1 - 100 Employee
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Digital Marketing Consultant
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Sep 2021 - Feb 2022
Performed social media content curation Planned & executed paid media campaigns on Facebook, Instagram & Google. Created pitched decks to onboard new clients Performed social media content curation Planned & executed paid media campaigns on Facebook, Instagram & Google. Created pitched decks to onboard new clients
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The Good Food Lab
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India
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Food and Beverage Services
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1 - 100 Employee
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Business Development, & Marketing Specialist
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Apr 2019 - Jan 2020
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Business Development & Events Executive
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Jan 2019 - Apr 2019
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Zone By The Park
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India
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Hospitality
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300 - 400 Employee
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Management Trainee
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Jun 2018 - Jan 2019
*Trained in Front of the house hotel operations. Managed customer conflict resolutions. *Performed sales & marketing of Hotel events. *Trained in Front of the house hotel operations. Managed customer conflict resolutions. *Performed sales & marketing of Hotel events.
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Uddeshya
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Civic and Social Organizations
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1 - 100 Employee
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Operations & Events Team Member
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Aug 2015 - Nov 2017
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Grand Hyatt Mumbai
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India
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Hospitality
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300 - 400 Employee
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Operations Intern
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Dec 2016 - Mar 2017
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Education
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2023 - 2024
George Brown College
Sports & Events Marketing, Business, Management, Marketing, and Related Support Services -
2022 - 2023
George Brown College
Digital Media Marketing, Business, Management, Marketing, and Related Support Services -
2015 - 2018
INSTITUTE OF HOTEL MANAGEMENT AND CATERING TECHNOLOGY AND APPLIED NUTRITION, Mumbai
Bachelor's degree, Hospitality Administration/Management
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