Experience

Chemical Guys

• United States
• Automotive
• 1 - 100 Employee

• Director of Ecommerce & Digital

  • Sep 2022 - Present



Chaparral Motorsports

• United States
• Retail
• 1 - 100 Employee

• Global Director Of eCommerce

  • Oct 2019 - Aug 2022

  As the global director of e-commerce, I am responsible for the overall performance and strategy of the online store. Chaparral Motorsports is one of the largest brick-and-mortar Powersports dealers in the united states, with over 160,000 sq showroom and multiple warehouses. Early on, Chaparral Motorsports was the leader in mail catalogs and struggled to transition into the digital era. I was hired to overhaul the infrastructure and develop a strategy to rebuild the platform. To date, I have launched, scaled, and maintained full responsibility for the revenue goals and profitability with 2x growth YOY. About Chaparral Motorsports is one of the largest motorcycle accessories and vehicle dealerships in the country. Chaparral Motorsports now encompasses a 160,000 square-foot footprint with west & east warehousing. Started as a family motorcycle parts business, Chaparral Motorsports has developed into a multi-line motorcycle and ATV dealer, offering Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, Polaris, and Kymco ATV, motorcycles, and utility vehicles. Show less



Tucker Powersports

• United States
• Wholesale
• 1 - 100 Employee

• Advisor To Chief Executive Officer

  • Sep 2019 - Jan 2020

  After my exit from 2wheel.com, I was hired by the executive team and board of directors at Tucker Powersports to assist the then-appointed CEO in an advisory role. As an advisor to the CEO, my job was to assist Tucker Powersports in a strategy shift aligning the distributor with online retailers after being primarily focused on brick and mortar since inception. With my experience in the Powersports industry and skills in developing e-commerce enterprise solutions, I completed the strategy roadmap for Tucker Powersport's success in dealing with online retailers. Show less



2Wheel.com

• Orange County, California Area

• VP-Ecommerce (Acquired)

  • Sep 2012 - Sep 2019

  Technical experts and motorcycle enthusiasts created 2Wheel to revolutionize the aftermarket riding industry. " I was hired by the angel investing team to build, scale and develop a strategy that put the business in a viable position for acquisition. Operationally focused on an open-sourced PWA technology stack that allowed custom features to be built specifically for the motorcycle industry, allowing eight-figure revenue within the first three years. Technical experts and motorcycle enthusiasts created 2Wheel to revolutionize the aftermarket riding industry. " I was hired by the angel investing team to build, scale and develop a strategy that put the business in a viable position for acquisition. Operationally focused on an open-sourced PWA technology stack that allowed custom features to be built specifically for the motorcycle industry, allowing eight-figure revenue within the first three years.



XTRM Inc.

• United States
• Financial Services
• 1 - 100 Employee

• Director of Digital

  • Feb 2006 - Sep 2012

  XTRM is a global spiff payment system that allows you to receive, exchange, embed, and send global payments. Making Global Payments Easy Send and Receive; Embed and Exchange. No matter your business model or payment needs, XTRM takes away the complexity, cost and compliance burden of making global, secure and rapid cash or non-cash payments. By simply using the XTRM payments technology platform, widgets and APIs within your business process, you can accept, transfer, disburse and control the movement of your or your customers’ money anywhere. Integrated Digital Payments Using XTRM APIsTM and XTRM WidgetsTM, companies and developers can easily simplify and control the user payment experience associated with any business process to address nearly any payment use case including complex multi-tier and multi-currency applications. Our integration partners have embedded XTRM payments technology into their solution platforms to enable their users to address specific vertical application requirements across multiple industries.* Intelligent Payment Architecture By connecting traditional card processing and bank transfer methods (Wire, ACH and checks) with a modern and flexible, multi-currency digital wallet system that empowers users to manage their financial information with self-serve capabilities, anyone can now build payments directly into any business model. Any enterprise can now take advantage of XTRM’s collaborative, connected wallet model to better manage the flow of funds to improve transparency and operational efficiency, provide user choice and increase profitability. Show less



Troy Lee Designs

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing & Event Logistics

  • Jan 2005 - Feb 2006

  I was employed with TLD for marketing and event logistics. I was recruited into TLD to Promote, Manage and develop a marketing strategy for the companies promoting entity. I was in charge of everyday operations to make sure events and marketing was a success. I worked directly with the CEO of the company Bob Webber. After the promoting season was over I was moved into the race team department to help improve the logistics of the race team and better market the sponsorship programs. My duties on the race team included marketing, promotion, sponsorship, organizational skills, and team preparation. Show less



Lockhart Phillips USA

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• VP of E-Commerce

  • Nov 2003 - Dec 2005

  Lockhart Phillips USA was one of the largest distributors in the motorcycle industry, focusing on aftermarket motorcycle parts and accessories. LP USA had multiple white label brands and products, allowing them to be the first distributor to transition into the direct-to-consumer territory by building an e-commerce infrastructure that allowed 4x growth in addition to the 5000 dealers they continued to serve for brick and mortar. My position at LP was to build a front-to-end solution along with strategy and full P&L Responsibility. Show less



No Fear

• United States
• Apparel & Fashion
• 700 & Above Employee

• Retail Sales & Mail Catalog

  • Feb 1999 - Jun 2003

  No Fear is an American lifestyle clothing brand created in 1989 by Mark Simo, Brian Simo, Boris Said, and Marty Moates. I was hired directly by Marty Moates, and as my mentor growing up, he allowed me to learn the craft of mail-catalog before e-commerce was established. My time at no fear was originally started expanding the retail stores and strategy and later transitioned into the mail-catalog department. After my successful tenure at no fear, I got headhunted by LP USA to head the e-commerce division. It was my first opportunity to transition my mail-catalog skills into the digital era of e-commerce. Show less