Experience

FCH Enterprises, Inc.

• United States
• Food & Beverages
• 100 - 200 Employee

• Director, Loyalty & Customer Insight

  • Sep 2021 - Present

• Marketing Consultant

  • May 2021 - Sep 2021



Supervillain

• United States
• Advertising Services
• 1 - 100 Employee

• Advisor

  • Nov 2020 - Present



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Global Product Marketing Lead, Samsung TV Plus

  • Jun 2020 - Mar 2021

  Improved monetization of Samsung’s free ad-supported streaming TV service by leading go-to market activities and supporting product development for advertiser solutions.• Delivered 3x increase in monthly revenue in first six months • Aligned teams through differentiated go-to market strategy that informed customer solutions/packaging and sales enablement Improved monetization of Samsung’s free ad-supported streaming TV service by leading go-to market activities and supporting product development for advertiser solutions.• Delivered 3x increase in monthly revenue in first six months • Aligned teams through differentiated go-to market strategy that informed customer solutions/packaging and sales enablement



Google

• United States
• Software Development
• 700 & Above Employee

• Global Strategy Lead

  • Sep 2014 - Jun 2019

  Global head of strategy discipline for Google’s Media Lab, servicing Google’s marketing organization across Hardware, Software, Services and B-to-B products. • Defined and managed strategic product and process across North America, EMEA and APAC for Google campaigns totaling ~$1b in media spend annually.• Developed global strategy for Google Pixel leading to 50%+ awareness in first year. Partnered with teams in US, Canada, UK, Germany, India and Australia to define marketing investments, target audiences and campaign KPIs for Google’s largest campaign to date. • Created the first ever magazine entirely shot on a smartphone, increasing purchase intent for the Google Pixel 2 by 40%. Showcased the best smartphone camera in the industry by partnering with fashion icons and The Guardian to create 46 articles, 3 videos and a 32-page magazine distributed in boutiques across London.



Goodby Silverstein & Partners

• Advertising Services
• 300 - 400 Employee

• Communication Strategy Director

  • Sep 2013 - Sep 2014

  Devised and implemented innovative, creative communication solutions for clients including Adobe, TD Ameritrade and the NBA.• Led team of five strategist on agency’s largest communication strategy account, Adobe • Consulted on new business and creative-only accounts, injecting IMC thinking into priority projects Devised and implemented innovative, creative communication solutions for clients including Adobe, TD Ameritrade and the NBA.• Led team of five strategist on agency’s largest communication strategy account, Adobe • Consulted on new business and creative-only accounts, injecting IMC thinking into priority projects



Naked Communications

• Strategist

  • Oct 2011 - Jul 2013

  Led communication strategy development for clients including NBC Sports, USA Network, VISA and the Dallas Cowboys.• Launched English Premier League soccer on NBC Sports Network with +91% in network viewership and +45% viewers of the sport. Highlighted tribal nature of sports by introducing teams to American fans through social media and localized OOH to drive tune-in to new sports network.• Developed and implemented program launch strategies across portfolio of NBC Universal networks including Psych, Suits, The Olympics and the English Premier League on NBC Sports Network• Maintained partner agency relationships, acting as steward for creative and communications platforms to ensure consistent, cohesive implementation throughout all marketing touchpoints



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Media Supervisor

  • May 2011 - Oct 2011

  Led digital brand and direct response paid media campaigns for Citibank Led digital brand and direct response paid media campaigns for Citibank



Goodby Silverstein & Partners

• Advertising Services
• 300 - 400 Employee

• Senior Communication Strategist

  • Oct 2008 - Apr 2011

  Drove strategy, implementation, management and analysis of cross-channel Adobe programs while serving as a digital expert within Media Magazine’s 2007-2009 Media Department of the year.• Led communication strategy for Adobe’s Creative Suite programs including Layer Tennis and 2011 Jay Chiat award winning programs Adobe Museum of Digital Media and Adobe CS5 launch• Decreased acquisition costs by 64%, increased sales by 60% and quadrupled ROI for Adobe’s Creative Suite. Developed methodology for value-based optimizations for digital performance campaigns.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Nov 2006 - Oct 2008