Gary Guy
Vice President - Sales, Customer Engagement & Channel Strategy (Marketplaces, Direct Web, B2B / B2C) at CPO Commerce- Claim this Profile
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Henriette Baag Nielsen
I've had the great pleasure of working for Gary during his tenure as CMO at Orckestra. Gary boasts corporate and global experience at both midmarket and enterprise-sized organizations and has a unique ability to combine strategic insight, set direction and drive change. At Orckestra Gary formed a powerful corporate marketing department supporting modern sales processes, advanced lead nurturing and branding. He was instrumental in leading our corporate marketing operation to collaborate across teams, drive marketing transformation and scalable go to market models supported by sales and marketing automation to impactful results on a global scale. Gary has excellent presentation and interpersonal skills which benefited him in both a managerial capacity and working across many teams inside and outside of Orckestra. He was unparalleled in leading the development of a profound and strong relationship with our global alliance partners such as Microsoft, Avanade etc., which is key for Orchestra’s ability to scale. A fantastic boss that drives his team ambitiously, with high expectations and professionalism combined with great humor. An open and ambitious leader, that knows trust and space makes talent thrive and perform. - a true pleasure to work for and with. I highly recommend Gary and will welcome any opportunity to work for him again
Andrea Dorfman
Gary has that unique, special quality in a CMO that is equally personable and empowering; an approachable leader who rapidly built a world-class marketing team by continuously raising the bar and bringing out the best of each individual. In fact, as the CMO, he brought tremendous value to the entire Commercial team at Orckestra, with his expertise in Product Marketing, Analyst relations, working closely with sales to build the pipeline, and of course communicating the brand’s essence and unique value proposition. His strategic and visionary influence and deep commitment to results absolutely never quits. Personally, I worked closely with Gary on many marketing programs from brand building to messaging, content strategy, events, PR, and lead generation, and in every single case he was a terrific teacher and mentor. I would absolutely work for him again!
Henriette Baag Nielsen
I've had the great pleasure of working for Gary during his tenure as CMO at Orckestra. Gary boasts corporate and global experience at both midmarket and enterprise-sized organizations and has a unique ability to combine strategic insight, set direction and drive change. At Orckestra Gary formed a powerful corporate marketing department supporting modern sales processes, advanced lead nurturing and branding. He was instrumental in leading our corporate marketing operation to collaborate across teams, drive marketing transformation and scalable go to market models supported by sales and marketing automation to impactful results on a global scale. Gary has excellent presentation and interpersonal skills which benefited him in both a managerial capacity and working across many teams inside and outside of Orckestra. He was unparalleled in leading the development of a profound and strong relationship with our global alliance partners such as Microsoft, Avanade etc., which is key for Orchestra’s ability to scale. A fantastic boss that drives his team ambitiously, with high expectations and professionalism combined with great humor. An open and ambitious leader, that knows trust and space makes talent thrive and perform. - a true pleasure to work for and with. I highly recommend Gary and will welcome any opportunity to work for him again
Andrea Dorfman
Gary has that unique, special quality in a CMO that is equally personable and empowering; an approachable leader who rapidly built a world-class marketing team by continuously raising the bar and bringing out the best of each individual. In fact, as the CMO, he brought tremendous value to the entire Commercial team at Orckestra, with his expertise in Product Marketing, Analyst relations, working closely with sales to build the pipeline, and of course communicating the brand’s essence and unique value proposition. His strategic and visionary influence and deep commitment to results absolutely never quits. Personally, I worked closely with Gary on many marketing programs from brand building to messaging, content strategy, events, PR, and lead generation, and in every single case he was a terrific teacher and mentor. I would absolutely work for him again!
Henriette Baag Nielsen
I've had the great pleasure of working for Gary during his tenure as CMO at Orckestra. Gary boasts corporate and global experience at both midmarket and enterprise-sized organizations and has a unique ability to combine strategic insight, set direction and drive change. At Orckestra Gary formed a powerful corporate marketing department supporting modern sales processes, advanced lead nurturing and branding. He was instrumental in leading our corporate marketing operation to collaborate across teams, drive marketing transformation and scalable go to market models supported by sales and marketing automation to impactful results on a global scale. Gary has excellent presentation and interpersonal skills which benefited him in both a managerial capacity and working across many teams inside and outside of Orckestra. He was unparalleled in leading the development of a profound and strong relationship with our global alliance partners such as Microsoft, Avanade etc., which is key for Orchestra’s ability to scale. A fantastic boss that drives his team ambitiously, with high expectations and professionalism combined with great humor. An open and ambitious leader, that knows trust and space makes talent thrive and perform. - a true pleasure to work for and with. I highly recommend Gary and will welcome any opportunity to work for him again
Andrea Dorfman
Gary has that unique, special quality in a CMO that is equally personable and empowering; an approachable leader who rapidly built a world-class marketing team by continuously raising the bar and bringing out the best of each individual. In fact, as the CMO, he brought tremendous value to the entire Commercial team at Orckestra, with his expertise in Product Marketing, Analyst relations, working closely with sales to build the pipeline, and of course communicating the brand’s essence and unique value proposition. His strategic and visionary influence and deep commitment to results absolutely never quits. Personally, I worked closely with Gary on many marketing programs from brand building to messaging, content strategy, events, PR, and lead generation, and in every single case he was a terrific teacher and mentor. I would absolutely work for him again!
Henriette Baag Nielsen
I've had the great pleasure of working for Gary during his tenure as CMO at Orckestra. Gary boasts corporate and global experience at both midmarket and enterprise-sized organizations and has a unique ability to combine strategic insight, set direction and drive change. At Orckestra Gary formed a powerful corporate marketing department supporting modern sales processes, advanced lead nurturing and branding. He was instrumental in leading our corporate marketing operation to collaborate across teams, drive marketing transformation and scalable go to market models supported by sales and marketing automation to impactful results on a global scale. Gary has excellent presentation and interpersonal skills which benefited him in both a managerial capacity and working across many teams inside and outside of Orckestra. He was unparalleled in leading the development of a profound and strong relationship with our global alliance partners such as Microsoft, Avanade etc., which is key for Orchestra’s ability to scale. A fantastic boss that drives his team ambitiously, with high expectations and professionalism combined with great humor. An open and ambitious leader, that knows trust and space makes talent thrive and perform. - a true pleasure to work for and with. I highly recommend Gary and will welcome any opportunity to work for him again
Andrea Dorfman
Gary has that unique, special quality in a CMO that is equally personable and empowering; an approachable leader who rapidly built a world-class marketing team by continuously raising the bar and bringing out the best of each individual. In fact, as the CMO, he brought tremendous value to the entire Commercial team at Orckestra, with his expertise in Product Marketing, Analyst relations, working closely with sales to build the pipeline, and of course communicating the brand’s essence and unique value proposition. His strategic and visionary influence and deep commitment to results absolutely never quits. Personally, I worked closely with Gary on many marketing programs from brand building to messaging, content strategy, events, PR, and lead generation, and in every single case he was a terrific teacher and mentor. I would absolutely work for him again!
Experience
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CPO Commerce
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United States
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Retail
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1 - 100 Employee
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Vice President - Sales, Customer Engagement & Channel Strategy (Marketplaces, Direct Web, B2B / B2C)
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Jul 2017 - Present
CPO is America’s leading online retailer of power tools and outdoor equipment. (Sales Channels include ... DTC websites, 7 marketplace channels ... Amazon, eBay, Walmart, Target, Google, Sears, Newegg) Areas of Responsibility: * Sales, Customer Service, Content, Fulfillment & Supply Chain * GTM Strategy (All Channels) * Business Development Recent Highlights: * Amazon: Top 3 Seller in the U.S. Market ($100M+ per Year) * eBay: Top 20 U.S. Seller * 10 Distribution Centers in the U.S. Market (85% coverage of the U.S. market, with 1-Day Ground Service)
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Orckestra Technologies - Powered by mdf commerce
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Marketing Officer / Managing Director / U.S. Region Business Development
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Jan 2016 - Jun 2017
Orckestra is an emerging (SaaS) commerce platform delivering 'Centralized Omnichannel Commerce in the Cloud' Areas of Responsibility: Corporate Development Business Development & Sales Client Strategy & Success: Omnichannel Consulting - Tech Prioritization WW GTM Segmentation & Strategy Commercialization Brand Marketing Product Marketing Digital Transformation Content Strategy & Commercial Insights Demand Generation - Corporate, Brand, Retail, Manufacturing Global Alliances - Microsoft, Avanade Analyst Relations - Gartner, Forrester, BRP (Driving the next wave of commerce innovation with the team at Orckestra) https://partner.microsoft.com/en-us/go-to-market/success-stories/orckestra
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Executive Director of Sales / eCommerce / Omni-Channel / Management Consulting (Retail & Enterprise)
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May 2013 - Jan 2016
Responsible for developing and managing Hewlett-Packard's U.S. Sales Organization & Channel Strategy. Key areas of responsibility include: * Strategic Account Leadership (U.S. Retail Sales Organization - PPS) - $9B Annual QuotaBest Buy, Staples, Walmart, Office Depot, QVC, Amazon, Newegg + Tier II Distribution* Consumer & Enterprise Segment Marketing & Customer Engagement Strategy* Business Development - Strategic Partnerships, Personalized Product Strategy, Alliance Partners* Cross-Channel Content Strategy - Hardware, Software, Services & Solutions* Shopper Marketing / Customer Experience* Consumer / SOHO / SMB Channel Strategy* Demand Generation / Customer Acquisition and Retention* Enterprise Management Consulting - eCommerce / Marketing / Sales / Omni-Channel(Industry Experience: Technology, CPG, Grocery, Mass Market Retail, Financial Services)
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GM / Director - HP Shopping / HP.com (Consumer / SMB)
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Feb 2012 - Apr 2013
Provided the strategic cross-channel vision and tactical leadership of HP’s US Consumer Direct eCommerce business (rated 21 on Internet Retailer Top 500), supporting the PC, tablet, printer, server and 3rd party product categories. Held P&L and budgetary accountability of nearly $1B in revenue annually. Directed 200+ global employees across merchandising, supply chain, logistics, analytics, call center, web store, mobile, sales, and marketing. Drove product demand by optimizing the online experience, effectively merchandising HP products, and targeted marketing to both consumer & small business customers, thereby driving PC share gains in the online marketplace. Ensured a seamless customer experience across all sales channels, and smooth fulfillment of orders across multiple factories and warehouses. Partnered with IT to deploy the next generation eCommerce platform, and collaborated with manufacturing to optimize forecasting and schedule delivery to create a lower cost and more scalable operating model.Responsible for developing the GTM strategy for HP.com. * Home and Home Office* SOHO / Small Business* Education / Employee Purchase Program* Reseller / VAR* CTO / Personalized Product
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PCM: The Right Technology, Delivered.
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United States
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IT Services and IT Consulting
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700 & Above Employee
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President – eCOST.com / Onsale.com
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Feb 2011 - Dec 2011
Responsible for the Consumer Business at PC Mall / OnSale.com * P&L Management * Customer Acquisition & Retention * Product Management * Merchandising & Marketing * Consumer Segment Strategy - Omni-Channel Responsible for the Consumer Business at PC Mall / OnSale.com * P&L Management * Customer Acquisition & Retention * Product Management * Merchandising & Marketing * Consumer Segment Strategy - Omni-Channel
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PFS
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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President / CMO – Retail Services (B2C and B2B)
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Feb 2006 - Feb 2011
PFS Web (NASDAQ: PFSW) – The Brand Behind the World’s Leading Brands (Leading the Evolution of Outsourcing through End-to-End eCommerce) Assumed full responsibility of the newly formed subsidiary: PFS Web - Retail Services. The creation of this organization leverages the retail & eCommerce expertise of eCOST.com while adding additional Tier I brand marketing relationships (such as Proctor & Gamble) to the mix. Complete ownership of all operational aspects. Provided leadership, training, and supervision to the organization (El Segundo, Manila, Plano, and Memphis) to drive revenue and cost containment improvements.
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eCOST.com
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United States
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Retail
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1 - 100 Employee
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President / CMO / CSO
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Jul 2001 - Jan 2006
Multi-Category Online Retailer - B2C and B2B $180 Million in Annual Sales IPO – August 2004 (NASDAQ: ECST) Public Company Executive & Lead Operational Officer Successful Cost Controls / Profitability / Customer Acquisition Patented eCommerce Platform - Bargain Countdown Acquired 6 Million+ Customers Multi-Category Online Retailer - B2C and B2B $180 Million in Annual Sales IPO – August 2004 (NASDAQ: ECST) Public Company Executive & Lead Operational Officer Successful Cost Controls / Profitability / Customer Acquisition Patented eCommerce Platform - Bargain Countdown Acquired 6 Million+ Customers
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PCM: The Right Technology, Delivered.
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President - Marketing & Merchandising - PC Mall / Mac Mall
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Apr 1996 - Jul 2001
Responsible for all B2C and B2B Marketing, Merchandising and Product Management. (MacMall, PC Mall, eCOST.com, OnSale.com) Responsible for all B2C and B2B Marketing, Merchandising and Product Management. (MacMall, PC Mall, eCOST.com, OnSale.com)
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Education
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1993 - 1994
California State University-Long Beach - College of Business Administration
Master of Business Administration (MBA), Business, Management, Marketing -
1989 - 1992
University of California, Irvine
BA, Economics
Community
