Experience

OCS Ontario Cannabis Store

• Canada
• Retail
• 200 - 300 Employee

• Digital Experience Manager

  • Nov 2019 - Present



Loblaw Digital

• Canada
• Technology, Information and Internet
• 500 - 600 Employee

• Digital Merchandising Manager

  • Jul 2018 - Nov 2019

• Trading Manager, eCommerce

  • Feb 2016 - Aug 2018

• Merchant, eCommerce

  • Aug 2014 - Jan 2016



Canadian Tire Corporation

• Canada
• Retail
• 700 & Above Employee

• Digital Content Specialist

  • Mar 2011 - Aug 2014

  As part of a growing and fast-paced digital team, I have learned a lot in improving and focusing on customer experience in the digital landscape. I was an integral part of implementing multiple content management systems and e-commerce platforms in this role. • Managed all website product content for the Automotive and Tools departments on the Canadiantire.ca website, mobile site, and kiosk. I also manage the content for the tires and wheels e-commerce site, Canadian Tire's first entry… Show more As part of a growing and fast-paced digital team, I have learned a lot in improving and focusing on customer experience in the digital landscape. I was an integral part of implementing multiple content management systems and e-commerce platforms in this role. • Managed all website product content for the Automotive and Tools departments on the Canadiantire.ca website, mobile site, and kiosk. I also manage the content for the tires and wheels e-commerce site, Canadian Tire's first entry back into e-commerce. • Managed the successful execution of Canadian Tire's new and comprehensive website taxonomy that led to an improved user experience of over 100,000+ products. • Managed the website content requirements and developed project plans for the successful implementation of a content management system • Developed and executed new processes for adding and removing products on the website, including new products, discontinued products, promoted products, and stop sale and recalled products. • Optimizing onsite and offsite search experience by improving product's SEO, and aligning product assortment names with top search results. • Improving customer experience by working with analytics team on user behaviour and research • Consulted all merchandising teams on how the digital team operates, trained them in digital processes, and provided recommendations

• Online Content Coordinator

  • Aug 2010 - Feb 2011

  • Created the content for new products as per the business line reviews. • Edited the content of existing products on the site with accurate and robust information. • Enriched the customer experience by creating and maintaining marketing tools, such as comparison shopping tools and “May We Suggest” product sections

• Marketing Pricing Specialist

  • Oct 2007 - Jul 2010

  • As part of the pricing operations team, I was an integral part in Canadian Tire's merchandising process. I managed all aspects of pricing for several lines of business, such as maintaining regular and promo price at store level, copy writing and editing for the weekly flyer, and maintaining pricing for the website. • Created the simulations that determine metrics such as overall cost, gross margin, and profitability of products sourced from local and offshore vendors. Provided… Show more • As part of the pricing operations team, I was an integral part in Canadian Tire's merchandising process. I managed all aspects of pricing for several lines of business, such as maintaining regular and promo price at store level, copy writing and editing for the weekly flyer, and maintaining pricing for the website. • Created the simulations that determine metrics such as overall cost, gross margin, and profitability of products sourced from local and offshore vendors. Provided recommendations to the buying managers on options and possible next steps to improve their POS forecasts. • Intimate knowledge of the day-to-day operations of cross-functional groups within the buying teams such as the category specialists, supply chain, and promotional planning team. • Created new processes for the pricing teams such as the standardization of how to implement cost downs and over and above agreements with our vendors. I was also heavily involved in providing best practices that improve the pricing team's day to day operations • Generated reports on competitive pricing information, and provided recommendations for comparable skus as our key value products. • Involved in the testing and implementation of new pricing systems and programs that are now used today.