Director, Destination and Industry Development

• Apr 2019 - Present

Industry Development Manager

• Jun 2017 - Apr 2019

Campaign Planner

• Mar 2016 - Jun 2017

Marketing Specialist

• Apr 2014 - Mar 2016

Outline of key responsibilities Working independently and with the Marketing Director to plan and execute all Food & Beverage and Hotel projects and promotions ensuring company goals are met. Building marketing plans for River Rock’s four restaurants, hotel and resort Managing and executing marketing projects and promotions, ensuring they are within budget, produce good ROI and are successful. Coordinating photo shoots for events, food & beverage and venue photograph catalogue. Planning, managing and hosting special events. Social media marketing. Graphic design – designing magazine and press advertisements, flyers, posters and other promotional items using Adobe Creative Suite. Show less

Marketing and Communications Coordinator

• Nov 2010 - Apr 2014

Outline of my key responsibilities Developing and implementing all PR activity, writing and distributing press releases. Updating and copywriting of blog, dedicated pages in Outpost Travel Magazine, website, brochures and all other promotional media. Maintaining website, blog and producing and distributing regular E-newsletter. Social media marketing. Graphic design work - magazine and press advertisements, flyers, posters and other marketing media using Adobe Creative Suite. Working independently and with the Marketing Director to ensure yearly marketing objectives are met. Show less

Marketing and Communications Coordinator

• Apr 2007 - Jul 2008

www.iep.org.nz My role was to look after and initiate new communications and marketing activity for the company's work and travel programmes that are aimed at 18-30 year olds. IEP is a non-profit organisation. Outline of my key responsibilities Developing and implementing all PR activity, writing and distributing press releases and press packs to a targeted list of consumer titles Updating and copywriting of website, brochures and all other promotional media Maintaining website, producing and distributing regular E-newsletter Graphic design work - producing handbooks, magazine and press advertisements, flyers, posters and other marketing media using In Design, Illustrator and Photoshop. My graphic design work created a whole new brand image and identity Conducting promotional presentations throughout NZ Dealing with work and travel enquires Show less

PR and Marketing Executive

• Apr 2005 - Aug 2006

Looking after a number of footwear and leisure brands including Gola Sport, Frank Wright and PERtu, my role was to gain maximum exposure using various marketing and PR techniques. Outline of my key responsibilities Developing and implementing a PR and Marketing plan for Gola Sport, Frank Wright and PERtu footwear brands Writing and distributing press releases and press packs to a targeted list of consumer and trade titles Developing point of sale material and promotional items Coordinating fashion photo shoots Show less

Marketing Executive: Campaign Coordinator and Direct Mail

• Jul 2001 - Mar 2005

My role involved Business to Consumer and Business to Business Marketing. My main responsibility was to coordinate joint marketing campaigns, from proposal stage to report results and to produce successful DM pieces. I was also to ensure all work was within budget and other members of the team had other elements of the campaign on schedule. During my time at Gold Medal Travel Group I worked with many marketing media including: national press ads, trade press ads, on-line marketing, direct marketing, teletext and travel exhibitions. Outline of my key responsibilities Marketing campaigns Business to Business and Business to Consumer Developing marketing proposals and coordinating various parties involved in the campaigns including Tourist boards, airlines and hotels/suppliers Design and copy writing of direct mail devices including 20 page full colour brochures, postcards and self sealing mailing devices Briefing internal and external design studios Briefing retailers on current campaigns and incentives Training sales staff Database selection Post-campaign reports Press and magazine advertisements and advertorials, Business to Business and Business to Consumer Teletext updating and page design Exhibitions, coordinating Airline Network's stand for various travel shows Show less

Travel Sales Consultant

• Oct 1999 - Jul 2001

Travel consultant selling tailor-made holidays to Australia, New Zealand and 'Around the World'. Travel consultant selling tailor-made holidays to Australia, New Zealand and 'Around the World'.