Experience

Nurse-1-1

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • Dec 2019 - Present

  Nurse-1-1 is the first conversational marketing company for healthcare that is bringing nurses to the front lines of digital health. Through a nationwide network of nurses and a HIPAA-compliant complete customer service platform, Nurse-1-1 offers a live nurse chat tool that can be embedded directly into other digital platforms, which helps patients make better decisions leading to increased adherence. At-home testing, pharmaceutical, and digital health companies of all sizes rely on Nurse-1-1 to improve education, increase adherence and increase patient satisfaction. Drive greater adherence at nurse-1-1.com. We’re hiring! If you’re passionate about building a world where every human has the right to easily accessible, compassionate healthcare, we’d love to hear from you. You can check out open roles at nurse-1-1.com/careers or feel free to reach out to us at careers@nurse-1-1.com.



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Senior Marketing Manager, Uber Eats - Brand

  • Feb 2018 - Aug 2019

  Campaign lead for the first-ever Uber Eats US & Canada integrated brand campaign “Let’s Eats”. Activated 12 channels across paid, owned, and earned media, including broadcast television, online video, display, and out-of-home. Generated a 17% incremental lift in brand awareness.Delivered brand analysis and competitor insights to larger organization and senior leadership on a regular basis as Competition Marketing Lead for US Consumer Marketing.Managed 3 FTEs on the US Comms & Content team, developing owned channel strategies for brand partnerships, co-marketing, product launches, and growth promos.

• Marketing Manager, Uber Eats - CRM & Content

  • Feb 2017 - Jan 2018

  Led owned channel strategy for Uber Eats in the Northeast.Directed several CRM projects from start to finish, including strategy, brief development, content creation, QA and deployment, and post-analysis. Stat sig automation experiments incorporated into various touchpoints of consumer lifecycle.

• Marketing Manager, Uber - Launch & Expansion

  • Aug 2015 - Jan 2017

  Led marketing for a portfolio of rideshare markets across New England and the launch of the Uber Eats app in Boston.



Zihua Creative 自化创意

• China
• E-Learning Providers
• 1 - 100 Employee

• Marketing

  • Mar 2014 - Mar 2015

  Led closed beta and public launch marketing, content, and community efforts. Managed team of 4 marketers. Led closed beta and public launch marketing, content, and community efforts. Managed team of 4 marketers.



NorCap China Internships

• China
• Education Management

• Co-founder

  • May 2011 - Apr 2014

  Started an internship placement and consultation services company for university students and recent graduates in China. Started an internship placement and consultation services company for university students and recent graduates in China.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Corporate and Public Affairs

  • Jun 2010 - Aug 2010



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing

  • Jun 2009 - Aug 2009