Hannah Moorhead
Client Management Lead at ListEngage- Claim this Profile
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Topline Score
Bio
Credentials
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Difficult Conversations: Talking About Race at Work
LinkedInSep, 2020- Nov, 2024
Experience
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ListEngage
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United States
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Advertising Services
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1 - 100 Employee
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Client Management Lead
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Jan 2023 - Present
ListEngage is a full-service digital marketing agency and award-winning Salesforce consulting partner that specializes in innovative multichannel solutions on the Salesforce Marketing, Sales, Service and Community Clouds, as well as Pardot. ListEngage is a full-service digital marketing agency and award-winning Salesforce consulting partner that specializes in innovative multichannel solutions on the Salesforce Marketing, Sales, Service and Community Clouds, as well as Pardot.
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Merkle
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United States
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Advertising Services
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700 & Above Employee
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Portfolio Lead, Account Director
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Jun 2020 - Jan 2023
• Led cross-functional collaboration for several large projects, communicating complex information to a diverse team of internal and external team members• Helped develop marketing strategy for $7 million portfolio of Financial Service and Retail clients• Grew revenue on key accounts through business consulting, exceeding 2022 Q3 revenue goals by 25% • Managed diverse team of 12 account managers, mentoring and guiding team to deliver over 2,000 email deployments a year with 99.7% accuracy• Built and improved processes to create scalable solutions for increasing client needs
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Senior Account Manager
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Apr 2018 - Jun 2020
• Provided subject matter expertise for Salesforce Marketing Cloud and email best practices to both clients and internal teams, generating innovative solutions to business and marketing challenges• Led successful new business pitches, supporting sales team to win 3-year contract for $3 million account• Helped secure and execute new business, owning discovery, scoping and implementation • Fostered growth and development of direct reports, training and managing junior employees• Provided editorial, creative and strategic direction to create engaging customer journeys through sales funnel
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Account Manager
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Jul 2015 - Apr 2018
• Acted as primary client and internal contact to ensure all deliverables met on time and accurately• Worked across multiple internal and external teams to coordinate marketing effort for complex projects• Mastered Microsoft Office, Salesforce Marketing Cloud, Workfront • Led PowerPoint presentations in quarterly brainstorm meetings with client to discuss results and opportunities• Managed client relationships daily, especially sensitive issues, and effectively problem solved • Analyzed and reporting on campaign performance, proposing program enhancements to client monthly
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Photobucket
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Technology, Information and Internet
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1 - 100 Employee
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Senior Marketing Coordinator
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Dec 2013 - Jul 2015
• Updated web and social media pages with engaging and targeted content to increase 2015 sales by 61% YOY • Managed all brand channels including website, newsletter, blog and social media platforms • Secured strategic event partnerships to increase product and brand awareness, including 2015 Comic-Con • Led brand strategy and research initiatives to ensure competitive advantage in market • Utilized analytics systems to continually measure and optimize performance, supporting Marketing Director to forecast optimal strategy based on sales and product profitability
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Epiphany, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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Jan 2013 - Jun 2013
• Ensured schedules were met for all marketing efforts, leading daily status meetings • Sought out new business opportunities, conducted marketed research as needed • Wrote and reviewed creative briefs and advertising copy based on client requests • Revised and edited promotional materials • Coordinated marketing development with copywriters, graphic designers and production teams • Monitored budgets by comparing and analyzing actual results with plans and forecasts • Ensured schedules were met for all marketing efforts, leading daily status meetings • Sought out new business opportunities, conducted marketed research as needed • Wrote and reviewed creative briefs and advertising copy based on client requests • Revised and edited promotional materials • Coordinated marketing development with copywriters, graphic designers and production teams • Monitored budgets by comparing and analyzing actual results with plans and forecasts
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A3 Media Network
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Greater Denver Area
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Marketing Coordinator
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Jan 2012 - Jan 2013
• Tested digital media storefront for mobile app launch • Performed quality control processes for client content • Wrote production information and descriptions • Acted as liaison between marketing teams • Tracked deadlines and reported on the status of campaigns • Tested digital media storefront for mobile app launch • Performed quality control processes for client content • Wrote production information and descriptions • Acted as liaison between marketing teams • Tracked deadlines and reported on the status of campaigns
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Education
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Metropolitan State College of Denver
Bachelor of Science (B.S.), Marketing, Spanish