Experience

Balochistan University of Engineering and Technology

• Higher Education
• 1 - 100 Employee

• Manager University Industry Linkages & Technology Transfer

  • Aug 2019 - Present



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Area Sales Manager

  • Nov 2018 - Jul 2019

  >Developed distribution channels with complex environment, focused on brand availability, visibility and profitability. >Managed Key accounts with astounding growth, increased the numeric expansion by amplifying the distribution profitability through ideal RTM.>Channel development through exploring new avenues and revamping RTM, team development and distribution engagement. >Successfully introducing new launches with trade marketing plans and exceptional in-store execution.



Coca-Cola CCI

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• Distributor Advisor

  • Jan 2018 - Nov 2018

  >Shared and executed top KBI’s, audited and verified distributor stock position, identified, developed and enhanced club distributor to ensure high standard distribution network, ensuring the distribution working standards through Million, Premium, Classic or non-club distributor criteria.>Prepared and executed the “Annual Business Plan” for entire year, increasing the profitability of distributor and company through RGM.>Lead Distributor Development Project and ensured distributors infrastructure as per companies standards, implementing systems and processes as per companies SOP's. Executed RTM model for better efficiency, making business cost effective and profitable and ensuring 100% HSE compliance. >Developed career development plans, training's, OJT's, performance evaluation for business partners. >Led the Balochistan reformation plan by inducting better Business partners and implementing successful distribution network and increasing the YTD growth by 21% and championing the “New Product Development” through excellent implementation of SFE Green.

• Sales Manager

  • Aug 2017 - Jan 2018

  > Ensured proper execution of Sales Operations, RTM, Inventory Management, ROI and KBI’s.> Ensured transparency in business at the highest level and exterminated all lousy practices from system, Instilled and built a strong culture of CCI Values. > By using market intelligence, kept an eye on market share, trend analysis and on competition activities. > Demonstrated excellent growth in volume and in overall KBI’s. Developed plans to rationalise wholesale, boost retail and hamper transshipment and which reflected in souring primary and secondary volume.> Monitoring the daily business operations KBI’s and KPI’s such as daily sales volume, Stock return rate, Voyage Invoices, SFE, conversions, system and control implementation at Zonal level.> Ensuring profitable sales by monitoring the discounts, worked on profitable packs by maintaining forward stock on daily basis with sales team and also to halt stock dumping to make the business more profitable and sustainable.

• Sales Development Executive

  • Sep 2015 - Aug 2017

  > Instrumental experience with proven sales and distribution management skills> Achieved Record sales as a “Sales Development Executive”. During this period and providing better then ROI to distributors and company.> Mega distribution reformation, Inducted better and bigger distributor in the system, brought change in polices in order to boost our sales as a result increased sales as a result YTD growth excelled more then 56% VS last year. > Got competitive advantage from competition through Planning, Execution, and Retail, Bulk Sellers, distribution and team building.>Converted high image outlets cluster from competition to CCI.> Through market intelligence keeping an eagle eye on market trends, market share, analysis, competition activities and then systematically planning to sustain the market leadership in my respective area.> Took leadership from competition in my respective area.> SFE champion two times in one year RYK territory, and won best SDE of Balochistan award in my first year with CCI.> Transformed and systematically managed 7 satellite distribution, with 70 % growth V/S last year, turned around Coca-Cola's market from an unsatisfactory position to high growth market in both rural and urban areas of Balochistan, with smooth operations.



Zamir Group of companies

• Entertainment Providers

• HR Supervisor and Administrative Manager

  • Dec 2011 - Feb 2014

  > Responsible for all HR operations of Zamir Group of companies such as: recruitment / Compliance/ compensation/ training/ development/ employee engagement and retention.> Built and maintained functional sources through internal CV data bank, and headhunting for sourcing talented candidates for vacant positions. > Played an instrumental role in the interview and evaluation process towards selecting the most appropriate candidate with the understanding of my line manager. > Supervised HR department staff and assisted the staff in resolving non-routine issues in their respective areas and investigated the problems and complaints of employee complaints.> Ensured that all personnel transactions such as transfers, promotions, resignations are properly documented.