Experience

Purple Star MD Collective

• United States
• Retail
• 1 - 100 Employee

• Global E-Commerce Manager

  • Aug 2018 - Present



Purple Star Inc.

• Seattle, Washington, United States

• Global E-Commerce Manager | Program Manager | Content Designer

  • 2018 - Present

  Purple Star Inc. is an internationally based e-commerce retailer of wigs, accessories, and costumes operating in Seattle, Washington. Program Management - Synchronize actions and deliverables across teams in Bangladesh, Ukraine, India, Hong Kong, and the US. Identify and track milestones and pathways to completion across simultaneous projects. Re-evaluate priorities and adapt timelines as required. - Enable international team network to pioneer new brands, craft e-commerce websites, develop and execute strategic marketing campaigns, and release new retail product collections for multiple distinct markets. Equip teams with necessary training and resources and cultivate cross-team relationships for better understanding of specific challenges Design & Visual Direction - Work with Media Development team to generate visual content for websites, advertising, social media, and product listings across multiple in-house brands and selling platforms. - Internal communication materials for specialized teams: training guides, videos, project summaries, flow charts, wireframes, product taxonomies, high-fidelity mock-ups - Brand Development: logo design, establishing brand and style guides for multiple brands, - Digital Content: Webpage layouts and user flows, web banners, social media posts, newsletters - Printed Material Design: Posters, retail tags, insert cards, packaging design Product Development - Created process for product development from initial concept through production and market rollout - Coordinate activities across teams for research, production, photo-shooting, listing, promotion - Evaluate new product designs based on market trends and review samples for revision or approval Additional Marketing Channels - Implemented B2B dropshipping business - Designed website to function as product catalog, program application, and ordering system - Established systems for onboarding, order fulfillment, invoicing, and inventory/sales reporting Show less