Experience

Athene

• United States
• Financial Services
• 700 & Above Employee

• SVP, Head of Marketing

  • Nov 2019 - Present

  West Des Moines, Iowa Leader overseeing marketing department for Athene. Align all areas of marketing on company priorities and initiatives so projects are delivered on time, on budget and meet company goals. Develop and execute overall marketing vision. Work with the executive management team to understand cross-functional department goals and provide the marketing resources and strategy to ensure success. Support core Athene business needs for company growth and company vision through: • strategy:… Show more Leader overseeing marketing department for Athene. Align all areas of marketing on company priorities and initiatives so projects are delivered on time, on budget and meet company goals. Develop and execute overall marketing vision. Work with the executive management team to understand cross-functional department goals and provide the marketing resources and strategy to ensure success. Support core Athene business needs for company growth and company vision through: • strategy: represent marketing early in product lifecycle to help meet the needs of our financial professionals and customers • business growth: pursue opportunities to increase market share in new channels and maintain market position in current ones • operational support: maintain up-to-date collateral and messaging on all marketing materials and digital properties, and communicate company direction to employees

• Vice President, Brand and Communications

  • Nov 2017 - Nov 2019

  West Des Moines, Iowa Oversaw creative services department for Athene USA. Drove brand awareness inside and outside the organization. Led creative team in developing content and executing brand and marketing vision. Oversaw tactical execution. Strategized and drove creative development. Encouraged talent development and growth by: • managing writers, print and web designers and brand consultants • guiding teams toward organizational objectives as well as individual goals • driving collaboration… Show more Oversaw creative services department for Athene USA. Drove brand awareness inside and outside the organization. Led creative team in developing content and executing brand and marketing vision. Oversaw tactical execution. Strategized and drove creative development. Encouraged talent development and growth by: • managing writers, print and web designers and brand consultants • guiding teams toward organizational objectives as well as individual goals • driving collaboration across functional teams to ensure intentional branding and communication • coordinating with outside agencies for additional creative support • managing the brand campaign media buying, targeting a national ad campaign to audiences across various networks and platforms

• Brand Director

  • Aug 2015 - Nov 2017

  West Des Moines, Iowa Drove promotion of brand, overseeing and guiding paid media placement activities in conjunction with outside agencies and corporate communications team. Directed production of all print and electronic materials such as TV and digital ads, web sites, media buys, media relations and campaigns. Served as a liaison between marketing agencies, our internal marketing team, our legal team, executives and other stakeholders to accomplish brand goals. Additional responsibilities… Show more Drove promotion of brand, overseeing and guiding paid media placement activities in conjunction with outside agencies and corporate communications team. Directed production of all print and electronic materials such as TV and digital ads, web sites, media buys, media relations and campaigns. Served as a liaison between marketing agencies, our internal marketing team, our legal team, executives and other stakeholders to accomplish brand goals. Additional responsibilities included: • ensuring consistency across all positioning and identity throughout stakeholder touch points • overseeing implementation of brand in materials, brochures, advertising, videos and websites • developing consolidated website strategy to improve our brand strength and positioning

• External Communications Manager

  • Aug 2014 - Aug 2015

  West Des Moines, Iowa Managed all external promotion of Athene’s brand via media relations, community activities and event marketing. Ensured brand consistency, partnering with legal and marketing on brand, identity, retail advertising, bylined articles and other external communications. Created and executed company public relations plans and prepared for reactive media relations activities. Additional priorities included: • leading cross-functional team, preparing and sending shareholder and board notes… Show more Managed all external promotion of Athene’s brand via media relations, community activities and event marketing. Ensured brand consistency, partnering with legal and marketing on brand, identity, retail advertising, bylined articles and other external communications. Created and executed company public relations plans and prepared for reactive media relations activities. Additional priorities included: • leading cross-functional team, preparing and sending shareholder and board notes, press releases and presentations • writing, editing and producing press releases, articles, web content, management talking points and collateral materials for internal and external audiences



Global Atlantic Financial Group

• United States
• Insurance
• 700 & Above Employee

• Senior Communications Consultant

  • Oct 2013 - Aug 2014

  Des Moines, Iowa Drove development of retail business brand for Accordia Life, from research through launch, branding and execution. Created and executed company public relations plans and media activities, built employee communications program and handled all public relations communications.



Aviva USA

• Insurance
• 1 - 100 Employee

• Corporate Responsibility Manager

  • Aug 2010 - Oct 2013

  Des Moines, Iowa Developed and oversaw corporate culture of responsible members of the business community acting as insurer, investor, employer and consumer.



Metro Waste Authority

• United States
• Environmental Services
• 1 - 100 Employee

• Program Manager

  • Jul 2009 - Aug 2010

  Des Moines, Iowa Developed and executed Metro Waste Authority’s community relations strategy, collaborating with senior management, board, laborers and frontline staff to communicate the organization’s mission and environmental position.



Greater Des Moines Partnership

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director, Media and Marketing

  • Feb 2006 - Jun 2009

  Des Moines, Iowa Oversaw major marketing campaign aimed at retaining and recruiting talent and companies to central Iowa. Undertook national media relations efforts as well as partnerships, alumni associations, advertising and new media.



Transportation Management Association

• Director, Public Relations Manager

  • Mar 2002 - Feb 2006

  Des Moines, Iowa Led public education initiative concerning highway construction and alternative transportation routes.



Hanser & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jun 1999 - Mar 2002

  Des Moines, Iowa Conducted local, regional and national media relations programs for financial services and healthcare clients.