Gustavo Xavier
Redator/Diretor de arte at Mega Comunicação Estratégica- Claim this Profile
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Inglês Professional working proficiency
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Francês Elementary proficiency
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Português Native or bilingual proficiency
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Bio
Experience
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Mega Brand Experience
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Brazil
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Advertising Services
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1 - 100 Employee
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Redator/Diretor de arte
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Apr 2023 - Present
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Consulting
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São Paulo Area, Brazil
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Communication and Digital Marketing Consultant
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Jan 2017 - May 2023
Development of communication planning for micro and small entrepreneurs, market and new business research, branding actions, naming development, detection problem and communication objectives for the business. The main results were to demystify the concept and to establish the importance of communication planning for the new entrepreneurs and leave them equipped for the market and competition. Development of communication planning for micro and small entrepreneurs, market and new business research, branding actions, naming development, detection problem and communication objectives for the business. The main results were to demystify the concept and to establish the importance of communication planning for the new entrepreneurs and leave them equipped for the market and competition.
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Freelance
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São Paulo, Brasil
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Designer gráfico freelancer
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Jan 2017 - May 2023
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Dev2 Comunicação Integrada
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Brazil
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Advertising Services
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1 - 100 Employee
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Creative Director/Planner
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Feb 2015 - Dec 2016
Management of the creative process among the team of designers, market and competition research, development of communication planning. The main results were development of synergy between creation and service teams, development of new services for the customer portfolio and increase of demand for communication planning services. Management of the creative process among the team of designers, market and competition research, development of communication planning. The main results were development of synergy between creation and service teams, development of new services for the customer portfolio and increase of demand for communication planning services.
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Taxy 04 Estúdio Criativo
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Joinville Area, Brazil
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Writer and art director at Taxy 04 Estúdio Criativo
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Jan 2010 - Jul 2012
Development of briefing to the client, prospecting actions and customer loyalty. Creation of internal and external communication pieces. The main results were to increase the demand for new clients by 70% for the agency and to retain 100% of the client portfolio. Development of briefing to the client, prospecting actions and customer loyalty. Creation of internal and external communication pieces. The main results were to increase the demand for new clients by 70% for the agency and to retain 100% of the client portfolio.
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Estalo Sistemas
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Joinville Area, Brazil
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Communication and Marketing Analyst
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Jan 2009 - Jan 2010
Analyze communication demands of the board of directors and develop actions in online and offline channels, find opportunities for brand promotion, creation of communication materials. The main results were to establish new partnerships for the company and insertion in emerging market niches. It was also possible to develop the communication culture with the company's international representatives. Analyze communication demands of the board of directors and develop actions in online and offline channels, find opportunities for brand promotion, creation of communication materials. The main results were to establish new partnerships for the company and insertion in emerging market niches. It was also possible to develop the communication culture with the company's international representatives.
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Embraco
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Brazil
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Mechanical Or Industrial Engineering
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700 & Above Employee
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Corporate Communications Office Intern
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Feb 2008 - Jul 2008
Advise the creation of content for the internal communication channels of Brazilian plant, attend institutional visit program, develop communication briefings with client areas and interface with agencies. The main result was to improve and implement new methodology in the organizational climate program with new employees, making the process more agile and optimizing time. Advise the creation of content for the internal communication channels of Brazilian plant, attend institutional visit program, develop communication briefings with client areas and interface with agencies. The main result was to improve and implement new methodology in the organizational climate program with new employees, making the process more agile and optimizing time.
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Education
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Associação Educacional Luterana BOM JESUS/IELUSC
Social Communication, Advertising -
Skill Up | Cursos de Marketing Digital
Improvement course, Social Media Managment, Marketing -
Escola Superior de Propaganda e Marketing
Improvement course, Integrated Communication, Comunicação Integrada -
AVM Faculdade Integrada
MBA Executivo em Gestão Estratégica de Publicidade e Propaganda, Comunicação -
UNESPAR - Universidade Estadual do Paraná
Cinema e Vídeo, Cinema e Vídeo -
Dialetto
Curso de aperfeiçoamento, Marketing Digital para B2B