Experience

Trendy Experience

• United States
• Advertising Services
• 1 - 100 Employee

• Content Director

  • Feb 2022 - Present

  • Lead strategic projects for more than 15 clients • Directly supervise audiovisual team and provide clear, creative direction that results in content that levels-up to strategy and exceeds creative expectations. • Ensure all creative projects are completed on a timely basis. • Work cross-functionally with collaborators, executives, other creative leaders, project managers and internal leads to build, cultivate, and complete the creative vision for each campaign • Map content strategies and plans based on client goals and marketing objectives • Partner with insights and analytics teams to set learning agenda, establish performance goals and take an insight-based approach to content strategy and optimization.



JL Creative Studio

• Multimedia Designer and Creative Director

  • Apr 2018 - Present

  • Develop creative social media concepts that establish and align with unique brand voice• Familiar with video editing, motion graphics, photography and design• Deliver social-ready assets in multiple formats and sizes• Conceptualization and creation of Spark AR effects for brands an musicians• Produce sketches, shotlist and storyboards to visualize ideas and concepts for clients• Proficient computer skills in Adobe Creative Suite, Spark AR Studio, Proceate, DaVinci Resolve

• Photographer

  • Mar 2016 - Present

  • Manage all aspects of photo shoots, from design development, coordination of merchandise, set construction, to budget management• Extensive knowledge of studio lighting and equipment•Digital retouching, the ability to produce clipping paths, color correction including advanced color manipulation and intricate compositions.• Propping and styling of photos• Proficient computer skills in Adobe Creative Suite and Capture One Pro Software



Spring Footwear, Corp.

• United States
• Wholesale Footwear
• 1 - 100 Employee

• Photographer & Samples Coordinator

  • Feb 2020 - Feb 2022

  • Full ownership over entire product photography process for 6 brands. From first shot to organization of finished files • Follow company guidelines and the instruction of to deliver finished images for e-commerce, marketing, and press • Use knowledge of lighting techniques to capture colors and minimize retouching • Monitor photo supplies and reorder as needed • Full ownership over entire product photography process for 6 brands. From first shot to organization of finished files • Follow company guidelines and the instruction of to deliver finished images for e-commerce, marketing, and press • Use knowledge of lighting techniques to capture colors and minimize retouching • Monitor photo supplies and reorder as needed



Cana Dorada Film Festival

• Dominican Republic

• Media Team Member

  • Jan 2019 - Jan 2019

  I was part of a 5 members team responsible for creating targeted content for various media platforms. It was our main job to document the whole event and select, edit, process and retouch all material. -Photography and Retouching -Video and editing -Motion Graphics I was part of a 5 members team responsible for creating targeted content for various media platforms. It was our main job to document the whole event and select, edit, process and retouch all material. -Photography and Retouching -Video and editing -Motion Graphics



Fonrouge Lab for Caras Moda Magazine

• Buenos Aires, Argentina

• Fashion Stylist Assistant

  • Apr 2018 - Apr 2018

  • Lead stylist in her daily tasks prior, during and after the photoshoot. • Gathering materials, organizing and assisting in the coordination of their wardrobe and ensuring that all the needed fashion and clothing accessories were in place. • During the photoshoot I monitored every outfit and assembled a list of used brands and prices for each piece. All this information was later sent to the magazine and published. • In charge of all returns once photoshoot was finished. • Lead stylist in her daily tasks prior, during and after the photoshoot. • Gathering materials, organizing and assisting in the coordination of their wardrobe and ensuring that all the needed fashion and clothing accessories were in place. • During the photoshoot I monitored every outfit and assembled a list of used brands and prices for each piece. All this information was later sent to the magazine and published. • In charge of all returns once photoshoot was finished.