Amisha Verma

Product Marketing Manager at Ordinary Folk
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • French Elementary proficiency
Skills

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Suparna Chaturvedi

Amisha Verma is a self-motivated and detail oriented person. I have known her for more than 2 years and she has exceptional skills with respect to business. She has an eye for details and leads the team efficiently to produce polished and quality results. Amisha excels in bringing new and effective ideas in order to perform the functions of the business efficiently. She is extremely dedicated towards her work and I would be happy to recommend her as I am very confident in her capabilities.

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Credentials

  • Advanced Content and Social Tactics to Optimize SEO
    University of California, Davis
    Mar, 2022
    - Nov, 2024
  • Optimizing a Website for Google Search
    University of California, Davis
    Mar, 2022
    - Nov, 2024
  • Google SEO Fundamentals
    University of California, Davis
    Jan, 2022
    - Nov, 2024
  • Introduction to Google SEO
    University of California, Davis
    Dec, 2021
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Aug, 2021
    - Nov, 2024

Experience

  • Ordinary Folk
    • Singapore
    • Health and Human Services
    • 1 - 100 Employee
    • Product Marketing Manager
      • Nov 2022 - Present

      • Oversee the strategic development and implementation of product messaging to effectively communicate & illustrate the business value propositions through the utilization of landing pages and presentations. • Collaborate closely with cross-functional teams including Marketing, Creative, Engineering, and Customer Experience to equip them with product collateral that effectively captures the attention of target users, and effectively aligns with the attainment of revenue objectives. •… Show more • Oversee the strategic development and implementation of product messaging to effectively communicate & illustrate the business value propositions through the utilization of landing pages and presentations. • Collaborate closely with cross-functional teams including Marketing, Creative, Engineering, and Customer Experience to equip them with product collateral that effectively captures the attention of target users, and effectively aligns with the attainment of revenue objectives. • Maintain a vigilant awareness of the competitive landscape and ensure that the Noah Men's Telehealth brand's unique value propositions are effectively communicated through our website, thereby enhancing our distinctiveness in the marketplace. • Leverage Google Analytics to effectively analyze user behavior data to make data-informed decisions to optimize the user experience across the website. • Implemented Google Optimize to execute A/B testing initiatives aimed at augmenting conversion rates via the optimization of website landing pages. • Effectively utilized customer feedback to enhance the overall user experience on both the landing pages and the user dashboard. • Develop a comprehensive understanding of our user base by identifying key factors that influence their purchasing decisions and leveraging this knowledge to optimize the website and patient dashboard, thereby aligning it with our value proposition and enhancing conversion rates. • Increased landing page conversion rates from an average of 9% to as much as 23% through A/B Testing. • Serve as a representative for the consumer by effectively advocating for their needs and preferences, thereby facilitating improvements within the organization through strategic modifications to product features, regional messaging, and overall business strategy. • Effectively acquired proficiency in website management on Webflow and executed minor updates with a high level of independence, thus eliminating the need for developer assistance. Show less • Oversee the strategic development and implementation of product messaging to effectively communicate & illustrate the business value propositions through the utilization of landing pages and presentations. • Collaborate closely with cross-functional teams including Marketing, Creative, Engineering, and Customer Experience to equip them with product collateral that effectively captures the attention of target users, and effectively aligns with the attainment of revenue objectives. •… Show more • Oversee the strategic development and implementation of product messaging to effectively communicate & illustrate the business value propositions through the utilization of landing pages and presentations. • Collaborate closely with cross-functional teams including Marketing, Creative, Engineering, and Customer Experience to equip them with product collateral that effectively captures the attention of target users, and effectively aligns with the attainment of revenue objectives. • Maintain a vigilant awareness of the competitive landscape and ensure that the Noah Men's Telehealth brand's unique value propositions are effectively communicated through our website, thereby enhancing our distinctiveness in the marketplace. • Leverage Google Analytics to effectively analyze user behavior data to make data-informed decisions to optimize the user experience across the website. • Implemented Google Optimize to execute A/B testing initiatives aimed at augmenting conversion rates via the optimization of website landing pages. • Effectively utilized customer feedback to enhance the overall user experience on both the landing pages and the user dashboard. • Develop a comprehensive understanding of our user base by identifying key factors that influence their purchasing decisions and leveraging this knowledge to optimize the website and patient dashboard, thereby aligning it with our value proposition and enhancing conversion rates. • Increased landing page conversion rates from an average of 9% to as much as 23% through A/B Testing. • Serve as a representative for the consumer by effectively advocating for their needs and preferences, thereby facilitating improvements within the organization through strategic modifications to product features, regional messaging, and overall business strategy. • Effectively acquired proficiency in website management on Webflow and executed minor updates with a high level of independence, thus eliminating the need for developer assistance. Show less

  • wedigtech
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2021 - Jul 2022

      Digital Marketing • Managed the entire marketing team consisting of Digital Marketing Executive, SEO Executive, Content Writer, Graphic Designers, and Interns • Generated Buyer Personas by coordinating with the Project Managers to understand the clients and create content targeted towards their buyer journey • Conducted competitor research to understand their key features, value proposition and strategies to understand how they are positioned • Created growth strategies that can be… Show more Digital Marketing • Managed the entire marketing team consisting of Digital Marketing Executive, SEO Executive, Content Writer, Graphic Designers, and Interns • Generated Buyer Personas by coordinating with the Project Managers to understand the clients and create content targeted towards their buyer journey • Conducted competitor research to understand their key features, value proposition and strategies to understand how they are positioned • Created growth strategies that can be readily implemented to reach extreme growth levels by thoroughly researching the industry • Created marketing plans with clear targets & KPIs for all individual efforts with clear monthly reports SEO • Created the SOP that can be followed by the team so that all SEO best practices are applied to each piece of content being published • Created the highly informative monthly report for SEO which included information like monthly backlinks generated, article submissions, website traffic, audience, and more • Worked with SEO Executive to finalize the content for blogs to make sure all content was relevant Content Marketing • Created the Editorial Calendar using the best practices with all important details like word count, reference links, status, live links, deadlines, etc. • Created all the marketing collaterals including one pagers, corporate profiles and presentations • Created the content for the entirety of 3 websites and all their pages • Created a YouTube channel, made sure the team created good quality useful videos with copyright free materials Email Marketing • Created impactful email templates by following the best practices to illicit a response from the reader, getting open rates of more than 50% & 5-7% response rates • Created automated SaaS engagement email templates • Setup journeys to automate email campaigns to generate meetings for the sales team • Handled technical roadblocks and found solutions to ensure all campaigns remain operational Show less Digital Marketing • Managed the entire marketing team consisting of Digital Marketing Executive, SEO Executive, Content Writer, Graphic Designers, and Interns • Generated Buyer Personas by coordinating with the Project Managers to understand the clients and create content targeted towards their buyer journey • Conducted competitor research to understand their key features, value proposition and strategies to understand how they are positioned • Created growth strategies that can be… Show more Digital Marketing • Managed the entire marketing team consisting of Digital Marketing Executive, SEO Executive, Content Writer, Graphic Designers, and Interns • Generated Buyer Personas by coordinating with the Project Managers to understand the clients and create content targeted towards their buyer journey • Conducted competitor research to understand their key features, value proposition and strategies to understand how they are positioned • Created growth strategies that can be readily implemented to reach extreme growth levels by thoroughly researching the industry • Created marketing plans with clear targets & KPIs for all individual efforts with clear monthly reports SEO • Created the SOP that can be followed by the team so that all SEO best practices are applied to each piece of content being published • Created the highly informative monthly report for SEO which included information like monthly backlinks generated, article submissions, website traffic, audience, and more • Worked with SEO Executive to finalize the content for blogs to make sure all content was relevant Content Marketing • Created the Editorial Calendar using the best practices with all important details like word count, reference links, status, live links, deadlines, etc. • Created all the marketing collaterals including one pagers, corporate profiles and presentations • Created the content for the entirety of 3 websites and all their pages • Created a YouTube channel, made sure the team created good quality useful videos with copyright free materials Email Marketing • Created impactful email templates by following the best practices to illicit a response from the reader, getting open rates of more than 50% & 5-7% response rates • Created automated SaaS engagement email templates • Setup journeys to automate email campaigns to generate meetings for the sales team • Handled technical roadblocks and found solutions to ensure all campaigns remain operational Show less

  • Risk Edge Solutions
    • India
    • Software Development
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Jul 2020 - Feb 2021

      ▪ Created and implemented a system of lead generation via LinkedIn, web sources, email marketing automation, and networking at virtual events ▪ Created marketing documents like company presentation, infographics, one-pagers, etc. to be shared in campaigns and added them to the company website ▪ Trained and managed a team of interns to help in lead generation using various tools ▪ Generated leads across the US, Europe, and the Middle East & arranged calls with them to conduct product… Show more ▪ Created and implemented a system of lead generation via LinkedIn, web sources, email marketing automation, and networking at virtual events ▪ Created marketing documents like company presentation, infographics, one-pagers, etc. to be shared in campaigns and added them to the company website ▪ Trained and managed a team of interns to help in lead generation using various tools ▪ Generated leads across the US, Europe, and the Middle East & arranged calls with them to conduct product demos ▪ Created a database of more than 5000 prospects for email marketing campaigns ▪ Created a system of personalized follow-ups with timelines ranging from a week to 6 months to ensure all leads are nurtured ▪ Increased daily weekday average website traffic by 1200% with the email marketing campaigns ▪ Created informative dashboards on marketing initiatives to share with company investors on a quarterly basis ▪ Assisted website visitors via Zendesk Chat ▪ Conducted market research to find important features in competitors solutions to help incorporate those into the company’s solutions ▪ Worked closely with the Web Design team to help them redesign the company website which contained approximately 50 published pages and another 50 unpublished pages ▪ Applied my creativity to help the web design team make the website visually appealing ▪ Proofread every single page on the website and added all the copyright-free media to make the pages appealing ▪ Added SEO on all published pages with the Yoast SEO Plugin on WordPress ▪ Added new pages on the website for new products, also maintained the website by editing pages in WordPress Elementor wherever needed ▪ Designed and installed CRM for effective product marketing and enhance communications with business users Show less ▪ Created and implemented a system of lead generation via LinkedIn, web sources, email marketing automation, and networking at virtual events ▪ Created marketing documents like company presentation, infographics, one-pagers, etc. to be shared in campaigns and added them to the company website ▪ Trained and managed a team of interns to help in lead generation using various tools ▪ Generated leads across the US, Europe, and the Middle East & arranged calls with them to conduct product… Show more ▪ Created and implemented a system of lead generation via LinkedIn, web sources, email marketing automation, and networking at virtual events ▪ Created marketing documents like company presentation, infographics, one-pagers, etc. to be shared in campaigns and added them to the company website ▪ Trained and managed a team of interns to help in lead generation using various tools ▪ Generated leads across the US, Europe, and the Middle East & arranged calls with them to conduct product demos ▪ Created a database of more than 5000 prospects for email marketing campaigns ▪ Created a system of personalized follow-ups with timelines ranging from a week to 6 months to ensure all leads are nurtured ▪ Increased daily weekday average website traffic by 1200% with the email marketing campaigns ▪ Created informative dashboards on marketing initiatives to share with company investors on a quarterly basis ▪ Assisted website visitors via Zendesk Chat ▪ Conducted market research to find important features in competitors solutions to help incorporate those into the company’s solutions ▪ Worked closely with the Web Design team to help them redesign the company website which contained approximately 50 published pages and another 50 unpublished pages ▪ Applied my creativity to help the web design team make the website visually appealing ▪ Proofread every single page on the website and added all the copyright-free media to make the pages appealing ▪ Added SEO on all published pages with the Yoast SEO Plugin on WordPress ▪ Added new pages on the website for new products, also maintained the website by editing pages in WordPress Elementor wherever needed ▪ Designed and installed CRM for effective product marketing and enhance communications with business users Show less

  • Practus Innovations
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Manager - Sales Support
      • Feb 2019 - May 2020

      ▪ Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products ▪ Taking the initiative to bring in a newer more efficient system to automate email campaigns which was adopted by the whole company and caused a significant increase in leads generated every month ▪ Managing and executing a variety of marketing campaigns to support the business area and overall brand objectives, to include email, web content… Show more ▪ Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products ▪ Taking the initiative to bring in a newer more efficient system to automate email campaigns which was adopted by the whole company and caused a significant increase in leads generated every month ▪ Managing and executing a variety of marketing campaigns to support the business area and overall brand objectives, to include email, web content, presentations, etc. ▪ Identifying leads in US markets ▪ Working on new strategies to streamline the marketing function, including evaluating new tools to bring automation and efficiency in the process and significantly increasing the number of leads brought in every month ▪ Regularly tracking and reporting the performance of each marketing plans/program ▪ Creating Marketing materials like presentations, one pagers, brochures, case studies, corporate profiles etc. ▪ Working closely with all senior delivery team members to create comprehensive RFP submission documents and other proposals ▪ Creating and sending invoices to clients ▪ Managing client queries and acting as the first point of contact for all clients ▪ Launching and managing Email Marketing Campaigns; Monitoring campaign performance throughout the day ▪ Identifying and developing strategies to overcome obstacles to established goals Show less ▪ Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products ▪ Taking the initiative to bring in a newer more efficient system to automate email campaigns which was adopted by the whole company and caused a significant increase in leads generated every month ▪ Managing and executing a variety of marketing campaigns to support the business area and overall brand objectives, to include email, web content… Show more ▪ Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products ▪ Taking the initiative to bring in a newer more efficient system to automate email campaigns which was adopted by the whole company and caused a significant increase in leads generated every month ▪ Managing and executing a variety of marketing campaigns to support the business area and overall brand objectives, to include email, web content, presentations, etc. ▪ Identifying leads in US markets ▪ Working on new strategies to streamline the marketing function, including evaluating new tools to bring automation and efficiency in the process and significantly increasing the number of leads brought in every month ▪ Regularly tracking and reporting the performance of each marketing plans/program ▪ Creating Marketing materials like presentations, one pagers, brochures, case studies, corporate profiles etc. ▪ Working closely with all senior delivery team members to create comprehensive RFP submission documents and other proposals ▪ Creating and sending invoices to clients ▪ Managing client queries and acting as the first point of contact for all clients ▪ Launching and managing Email Marketing Campaigns; Monitoring campaign performance throughout the day ▪ Identifying and developing strategies to overcome obstacles to established goals Show less

  • Stellar Analytics LLP
    • India
    • Research
    • 1 - 100 Employee
    • Co-Founder
      • Jul 2016 - Sep 2018

      Key Roles and Responsibilities: Research: o Creating Business Intelligence and Industry/Company Research Reports for Indian and International Clients using various information sources such as company or Govt publications, third party reports, databases, registries etc. o Creating Syndicated Research Reports to publish on sources such as FactSet, EuroMoney and with market research report resellers o Providing Clients with Specific information requests such as company filings… Show more Key Roles and Responsibilities: Research: o Creating Business Intelligence and Industry/Company Research Reports for Indian and International Clients using various information sources such as company or Govt publications, third party reports, databases, registries etc. o Creating Syndicated Research Reports to publish on sources such as FactSet, EuroMoney and with market research report resellers o Providing Clients with Specific information requests such as company filings, shareholding and management information, company profiles, financial data, news runs, market overview data, key players in industries, growth rates, market size, third party analysis and research reports; company screenings etc. o Performing Quality checks on the reports created by Associates Marketing and Client Relationship Management o Identify and develop strategies to overcome obstacles to established goals o Highly collaborative and can build relationships across cultures and with all levels of management within brands, regions, and functions o Act as main point of contact for International and Local clients for data requests o Acquiring new clients and maintaining existing client relations o Creating Proposals o Identifying clients’ needs o Marketing the company through various channels such as LinkedIn, Facebook etc. o Creating all marketing related content such as Website, Corporate Profile, Corporate Video, Brochures, etc. Management o Overseeing staff operations, business planning and budget development o Managing partners overseas (Chicago, Slovenia & London) o Talent Acquisition Projects Undertaken o For a Mumbai based Listed Company – Created company reports on their competitors & also created a report on acquisition of one of their competitors. o For a Sweden based Company – Created the Questionnaire for a Survey & drafted the final report o For a Singapore based Company – Created reports on IoT, AI industries and provided them with regular insights Show less Key Roles and Responsibilities: Research: o Creating Business Intelligence and Industry/Company Research Reports for Indian and International Clients using various information sources such as company or Govt publications, third party reports, databases, registries etc. o Creating Syndicated Research Reports to publish on sources such as FactSet, EuroMoney and with market research report resellers o Providing Clients with Specific information requests such as company filings… Show more Key Roles and Responsibilities: Research: o Creating Business Intelligence and Industry/Company Research Reports for Indian and International Clients using various information sources such as company or Govt publications, third party reports, databases, registries etc. o Creating Syndicated Research Reports to publish on sources such as FactSet, EuroMoney and with market research report resellers o Providing Clients with Specific information requests such as company filings, shareholding and management information, company profiles, financial data, news runs, market overview data, key players in industries, growth rates, market size, third party analysis and research reports; company screenings etc. o Performing Quality checks on the reports created by Associates Marketing and Client Relationship Management o Identify and develop strategies to overcome obstacles to established goals o Highly collaborative and can build relationships across cultures and with all levels of management within brands, regions, and functions o Act as main point of contact for International and Local clients for data requests o Acquiring new clients and maintaining existing client relations o Creating Proposals o Identifying clients’ needs o Marketing the company through various channels such as LinkedIn, Facebook etc. o Creating all marketing related content such as Website, Corporate Profile, Corporate Video, Brochures, etc. Management o Overseeing staff operations, business planning and budget development o Managing partners overseas (Chicago, Slovenia & London) o Talent Acquisition Projects Undertaken o For a Mumbai based Listed Company – Created company reports on their competitors & also created a report on acquisition of one of their competitors. o For a Sweden based Company – Created the Questionnaire for a Survey & drafted the final report o For a Singapore based Company – Created reports on IoT, AI industries and provided them with regular insights Show less

  • Integreon
    • United States
    • Law Practice
    • 700 & Above Employee
    • Research Analyst
      • Jul 2014 - Jun 2016

      Key Roles and Responsibilities: o Assisting Investment Bankers across the globe for their Business Research requirements (Company & Industry Specific) o Rich experience in making Company Profiles and Public Information Books o Working with close deadlines o Onshore/Offshore workflow Management o Negotiating deadlines with bankers based on current onshore and offshore workload o Publishing daily newsletters on particular Industry /country to Client such as TMT (Tech, Media… Show more Key Roles and Responsibilities: o Assisting Investment Bankers across the globe for their Business Research requirements (Company & Industry Specific) o Rich experience in making Company Profiles and Public Information Books o Working with close deadlines o Onshore/Offshore workflow Management o Negotiating deadlines with bankers based on current onshore and offshore workload o Publishing daily newsletters on particular Industry /country to Client such as TMT (Tech, Media & Telecom) industry, Indian Power/Pharma industry, country specific daily newsletter on Italian/UK M&A etc. o Extracting useful business/financials/M&A insights from various global business information databases, Company Filings & Research Reports across sectors o Quality check (QC)/ mentoring of Junior Associates Company Research o Finding data about companies such as financials, share ownership, key competitors etc. o Finding specific information from annual reports and transcripts such as geographic spread, key management views, specific activities in specific regions o Creating reports about companies by gathering information such as overview, shareholder information, credit ratings, M&A news, broker reports, transcripts etc. o Finding latest valuable information that can have effects on the future of the companies o Conducting Peer analysis through One Source o Finding information about the specific industry the company operates in o Obtaining financials for private companies based in almost all regions of the world Industry Research – Gathering information about industries using Telegeography, ThomsonOne, BMI, EIU reports etc. Databases Used – ThomsonOne, OneSource, Perfect Information, Business Monitor International, S&P, Moody’s, Fitch, Amadeus, Alacra, Companies House, Company Registries of various countries, AM Best, Factiva etc. Show less Key Roles and Responsibilities: o Assisting Investment Bankers across the globe for their Business Research requirements (Company & Industry Specific) o Rich experience in making Company Profiles and Public Information Books o Working with close deadlines o Onshore/Offshore workflow Management o Negotiating deadlines with bankers based on current onshore and offshore workload o Publishing daily newsletters on particular Industry /country to Client such as TMT (Tech, Media… Show more Key Roles and Responsibilities: o Assisting Investment Bankers across the globe for their Business Research requirements (Company & Industry Specific) o Rich experience in making Company Profiles and Public Information Books o Working with close deadlines o Onshore/Offshore workflow Management o Negotiating deadlines with bankers based on current onshore and offshore workload o Publishing daily newsletters on particular Industry /country to Client such as TMT (Tech, Media & Telecom) industry, Indian Power/Pharma industry, country specific daily newsletter on Italian/UK M&A etc. o Extracting useful business/financials/M&A insights from various global business information databases, Company Filings & Research Reports across sectors o Quality check (QC)/ mentoring of Junior Associates Company Research o Finding data about companies such as financials, share ownership, key competitors etc. o Finding specific information from annual reports and transcripts such as geographic spread, key management views, specific activities in specific regions o Creating reports about companies by gathering information such as overview, shareholder information, credit ratings, M&A news, broker reports, transcripts etc. o Finding latest valuable information that can have effects on the future of the companies o Conducting Peer analysis through One Source o Finding information about the specific industry the company operates in o Obtaining financials for private companies based in almost all regions of the world Industry Research – Gathering information about industries using Telegeography, ThomsonOne, BMI, EIU reports etc. Databases Used – ThomsonOne, OneSource, Perfect Information, Business Monitor International, S&P, Moody’s, Fitch, Amadeus, Alacra, Companies House, Company Registries of various countries, AM Best, Factiva etc. Show less

Education

  • Indian Institute of Management Rohtak
    Executive Program in Product & Brand Management
  • Indian Institute of Planning and Management
    Master of Business Administration (M.B.A.), Finance and Financial Management Services
    2012 - 2014
  • R. D. National College
    Bachelor's Degree, Business/Commerce, General
    2007 - 2010

Community

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