Experience

Defense Media Activity

• Public Relations and Communications Services
• 300 - 400 Employee

• Social Media Director - Air Force Production

  • Oct 2015 - 8 years 3 months

  Fort Meade Based out of Fort Meade, Maryland, Clayton currently serves as the Social Media Director for Airman Magazine and Air Force TV. As the official magazine of the U.S. Air Force, the publication's purpose to to communicate the Secretary of the Air Force's lines of effort to the appropriate audiences at the most effective time. This role involves strategic planning, corporate marketing, data analysis, social media management, writing, video editing, and photo editing.



Eddie Adams Workshop

• Non-profit Organizations
• 1 - 100 Employee

• Social Media Manager

  • 2016 - 2023

  The Eddie Adams Workshop is a merit-based, four-day photojournalism seminar in upstate New York held every Columbus Day weekend. The Workshop is tuition-free and the students are chosen based on the merit of their pictures. They are divided into ten teams of ten, each led by a preeminent photographer, editor and producer who assign and edit pictures over the weekend. In addition to shooting, students watch presentations from industry leaders and have portfolio reviews with top editors in the… Show more The Eddie Adams Workshop is a merit-based, four-day photojournalism seminar in upstate New York held every Columbus Day weekend. The Workshop is tuition-free and the students are chosen based on the merit of their pictures. They are divided into ten teams of ten, each led by a preeminent photographer, editor and producer who assign and edit pictures over the weekend. In addition to shooting, students watch presentations from industry leaders and have portfolio reviews with top editors in the field. On the final evening, the teams present their work to the Workshop community. Exceptional efforts are recognized with awards that include assignments, grants and equipment. The Workshop program is designed to hone skills quickly and provide networking opportunities for 100 promising photographers. Show less



Defense Information School

• United States
• Education Administration Programs
• 100 - 200 Employee

• Video Skills Instructor - Broadcasting Operations and Maintenance Department

  • Aug 2015 - Oct 2015

  Fort Meade, MD The Broadcasting Operations and Maintenance Department provides training in two disciplines of study for military communicators: Broadcast Maintenance, and Broadcast Operations.



United States Marine Corps

• United States
• Armed Forces
• 700 & Above Employee

• Marine Corps Digital Engagement Team

  • Sep 2012 - Sep 2015

  Pentagon -Schedule and monitor social media posts across the Marine Corps’ flagship presence on Facebook, Twitter, YouTube, Flickr, Pinterest, and Instagram. -Analyze analytics such as reach and post interactions -Edit and repurpose imagery for distribution -Compile data and study analytics of social media platforms - Identify trends and discrepancies in an effort to improve strategic online presence - Cross promote content to consolidate viewership within flagship… Show more -Schedule and monitor social media posts across the Marine Corps’ flagship presence on Facebook, Twitter, YouTube, Flickr, Pinterest, and Instagram. -Analyze analytics such as reach and post interactions -Edit and repurpose imagery for distribution -Compile data and study analytics of social media platforms - Identify trends and discrepancies in an effort to improve strategic online presence - Cross promote content to consolidate viewership within flagship social media site - Coordinate and plan measurable goals using data derived from site-specific analytics - Purchase and allocate photography and video equipment Show less

• Marines Social Media - Defense Media Activity

  • Sep 2012 - Sep 2013

  -Collaborated with team of creative individuals to produce engaging, on-message content the Marine Corps social media platforms. - Develop, schedule and manage the Marine Corps’ social media posts -Ensure timely and informative comment interaction -Identify trends and discrepancies in an effort to improve strategic online presence -Repurpose video content to publish on YouTube and Facebook -Broadcast script writing -Created and maintained reoccurring… Show more -Collaborated with team of creative individuals to produce engaging, on-message content the Marine Corps social media platforms. - Develop, schedule and manage the Marine Corps’ social media posts -Ensure timely and informative comment interaction -Identify trends and discrepancies in an effort to improve strategic online presence -Repurpose video content to publish on YouTube and Facebook -Broadcast script writing -Created and maintained reoccurring social media campaigns -Organize and oversee media interviews -Prepare visual materials such as photography or video coverage -Host the Marine Corps’ flagship news program, “The Corps Report” as well as the award winning series “With the Gear” Show less