Experience

PBS Distribution

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• General Manager, International Channels

  • Jul 2021 - Present

  Launched PBS KIDS on FOXTEL in Australia in addition to running the channel on Multichoice in Africa. Launched PBS America FAST channel on Samsung TV+ internationally. Launched PBS America app on Freeview Play. Launched PBS KIDS on FOXTEL in Australia in addition to running the channel on Multichoice in Africa. Launched PBS America FAST channel on Samsung TV+ internationally. Launched PBS America app on Freeview Play.



PBS

• United States
• Media Production
• 700 & Above Employee

• General Manager UK

  • Jun 2011 - Present

  Appointed by PBS Distribution (Boston) and venture capital trust Quadra Media to set up PBS' first international channel in the UK. Launched channel from scratch 3 months after putting a very talented team of three who run the whole operation. Have grown distribution by negotiating deals with Sky, Virgin (twice), Freesat, Freeview and Amazon and instigated creative EPG swap with UKTV. Sourced 300+ hours of acquired documentaries from 24 distributors and with the help of brilliant programming and marketing heads have doubled viewing share since launch year. Have grown revenue by 50% since the first full ad sales year in 2013 through two ad sales pitches and VOD/OTT deals with Sky and Amazon as well as 4 DVD distribution deals with SONY, Go Entertain, Canny Minds and Simply Media. Have reduced channel operating costs by 30% since 2012 including switching to IP playout and cloud based media management which has halved such costs. Show less



UKTV

• United Kingdom
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Channel Head - Yesterday (previously UKTV History)

  • May 2009 - May 2011

  Appointed by new UKTV management to run genre leading channels Good Food and Yesterday. Invented and championed Yesterday channel brand.Delivered 76% impact growth in 2010 making up 70% of UKTV's impact growth that year.Created "Spirit of 1940s" commissioning strand. These commissions averaged 275% above slot.

• Channel Head - Good Food (previously UKTV Food)

  • Jan 2008 - May 2011

  Led the channel towards a broader more entertainment led sensibility evidenced by acquisitions and commissions.Led to growth of 26% in 2008 above target. Managed 250 commissioning hours per annum from a channel perspective.Supported AFP programme resulting in 6 new series.Acted up as Director of Factual & Lifestyle for 4 months covering a secondment.



BBC Studios

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Editorial Lead - Project Kangaroo (secondment)

  • Jun 2007 - Dec 2007

  Proposed by UKTV and approved by BBC Worldwide, Channel 4 and ITV to head up Editorial workstream at joint VoD project. Proposed by UKTV and approved by BBC Worldwide, Channel 4 and ITV to head up Editorial workstream at joint VoD project.



UKTV

• United Kingdom
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Channel Head - UKTV Drama

  • Jan 2006 - May 2007

  Grew UKTV Drama from 42nd to 19th in channel rankings in one year with impact growth of 172%.

• Head of Brand Development

  • Mar 2003 - Dec 2005

  Appointed by UKTV to lead marketing of entertainment channels including GOLD.Managed team of 4 making 250 promo trails a year.Led network events including UKTV re-brand of all channels with creative that won European Gold at Promax and grew awareness of UKTV from 3% to 15% spontaneous.



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Batchelors Marketing Controller

  • Jan 2001 - Feb 2003

  Selected by acquiring company Campbells to mange £100m Batchelors brand plus £30m Campbells brand. Shortlisted by Campaign as "Advertiser of the Year". Selected by acquiring company Campbells to mange £100m Batchelors brand plus £30m Campbells brand. Shortlisted by Campaign as "Advertiser of the Year".



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager to European Marketing Manager

  • Sep 1987 - Dec 2000

  Joined Unilever graduate scheme as Comemrcial (finance trainee). Worked in Internal Audit and accounting for fragrance and agricultural subsidiaries. Joined Brooke Bond Foods in 1990 as Marketing trainee as a result of career change. Worked on brands like PG Tips and OXO. Spent 9 months in 1995 working for Unilever China marketing Lipton Yellow Label tea in the People's Republic. Managed mustard range of newly acquired Colman's business. Managed Batchelors Cup a Soup. The role became a European role and my last role at Unilever was European Marketing Manager for noodle brands such as Supernoodles working across UK, France, Belgium, Holland and Germany. Show less