Experience

5pm.co.uk (soon to be Kooble)

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• • Oct 2010 - Present

  Lead 5pm’s development of simpleERB - a SAAS restaurant diary product. Took this product from concept to launch - refining based on user & market feedback. Now used in hundreds of restaurants worldwide. Developed a free contact tracing app for venues during the pandemic - ensuring app was privacy/GDPR complaint and launched on a tight timescale.Researched and oversaw entry into the daily deals market. Progressed this product into a highly successful multi million pound revenue stream.Lead 5pm’s move into hotel bookings and oversaw integration of this new product with existing products. Has become a main area of growth for the business.Recruited, trained and led a multi-disciplinary team; up-skilling staff, improving performance and driving success.Worked with external contractors on CRO program for the main 5pm website - managing project & liaising with all stakeholders.Forged relations with clients/stakeholders at all levels; building trust and motivating colleagues.Won a reputation as an influential & analytical leader with strategic prowess, management expertise & an eye for detail.Overhauled 5pm’s internal systems and development processes, boosting productivity & championing best practices.Developed several internal products for managing aspects of the business from customer care responses, HTML email creation, market analysis tools and internal dashboards.In charge of research, budget and procurement of external software products to aid business.Lead migration of 5pm’s email infrastructure for millions of emails - a six month project with multiple external vendors.Researched and secured grant applications from various entities where they were applicable to the business. Show less

• • Jun 2004 - Present

  Introduced a comprehensive a/b testing regime across all 5pm websites. Trained staff in setting up and implementing tests.Lead on transitioning 5pm to mobile first strategy through responsive design.Lead a move to performance first design through setting of performance budgets and comprehensive performance measuring of 5pm sites.Responsible for visual design and creating valid, semantically correct, accessible HTML/CSS templates from layered designs to pass through to developers.Designed and built HTML email templates for marketing campaigns.Joined 5pm in startup phase - as a result, also took responsibility for many other areas of the growing business in its early years, including SEO, customer relations along with sales and marketing. Show less