Parker Collins
Director of Corporate and Group Sales at Kersey Valley Inc.- Claim this Profile
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Bio
Robyn Duval
Parker was my account manager for a radio station in Winston Salem. He was a great partner that helped Verizon spread its name via events and DJ endorsements. Our market share grew in the market due to the activation techniques Parker provided through the station. I would absolutely work with Parker again on future programs!
Jamie Amerson
Parker manages our account for Dick Broadcasting. I have always found Parker to be extremely professional and always keeps the clients best interest at heart. He is very knowledgeable and continually strives to deliver the best value for your money. He is truly an asset to his company.
Robyn Duval
Parker was my account manager for a radio station in Winston Salem. He was a great partner that helped Verizon spread its name via events and DJ endorsements. Our market share grew in the market due to the activation techniques Parker provided through the station. I would absolutely work with Parker again on future programs!
Jamie Amerson
Parker manages our account for Dick Broadcasting. I have always found Parker to be extremely professional and always keeps the clients best interest at heart. He is very knowledgeable and continually strives to deliver the best value for your money. He is truly an asset to his company.
Robyn Duval
Parker was my account manager for a radio station in Winston Salem. He was a great partner that helped Verizon spread its name via events and DJ endorsements. Our market share grew in the market due to the activation techniques Parker provided through the station. I would absolutely work with Parker again on future programs!
Jamie Amerson
Parker manages our account for Dick Broadcasting. I have always found Parker to be extremely professional and always keeps the clients best interest at heart. He is very knowledgeable and continually strives to deliver the best value for your money. He is truly an asset to his company.
Robyn Duval
Parker was my account manager for a radio station in Winston Salem. He was a great partner that helped Verizon spread its name via events and DJ endorsements. Our market share grew in the market due to the activation techniques Parker provided through the station. I would absolutely work with Parker again on future programs!
Jamie Amerson
Parker manages our account for Dick Broadcasting. I have always found Parker to be extremely professional and always keeps the clients best interest at heart. He is very knowledgeable and continually strives to deliver the best value for your money. He is truly an asset to his company.
Experience
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Kersey Valley Inc.
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Corporate and Group Sales
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May 2016 - Present
Kersey Valley Attractions Group Sales . Corporate Outings . Team Building . Employee / Family Days . Birthday Parties . Special Occasions . Adventure Excursions . Anniversary Parties . Youth Group Outings . Private Functions . Special Events www.kerseyvalley.com www.kerseyvalleyzipline.com www.kerseyvalleylasertag.com www.kerseyvalleyescape.com www.kerseyvalleyhighropes.com www.maizeadventure.com www.spookywoods.com
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Senior Corporate Account Manager
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Sep 2013 - May 2016
Kersey Valley Attractions Group Sales . Corporate Outings . Team Building . Employee / Family Days . Birthday Parties . Special Occasions . Adventure Excursions . Anniversary Parties . Youth Group Outings . Private Functions . Special Events www.kerseyvalley.com www.kerseyvalleyzipline.com www.kerseyvalleylasertag.com www.kerseyvalleyescape.com www.kerseyvalleyhighropes.com www.maizeadventure.com www.spookywoods.com
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Regional Account Manager
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Feb 1995 - Aug 2013
. Manage broadcast advertising plans for local, regional, and national businesses on WKRR-FM and WKZL-FM; from brainstorming to development, budgeting, implementation and marketing recap . Present to and negotiate with national advertising agencies and media buyers . Generate new business through prospecting, creating relationships with buyers, uncovering needs, demonstrating value of service, handling objections, closing, and successfully following through . Design and implement… Show more . Manage broadcast advertising plans for local, regional, and national businesses on WKRR-FM and WKZL-FM; from brainstorming to development, budgeting, implementation and marketing recap . Present to and negotiate with national advertising agencies and media buyers . Generate new business through prospecting, creating relationships with buyers, uncovering needs, demonstrating value of service, handling objections, closing, and successfully following through . Design and implement cross-promotional campaigns for national brands through local key accounts, e.g. community relations programs, event marketing and brand development programs . Generate non traditional revenue through partnership marketing and online interactive marketing with a wide variety of businesses Show less . Manage broadcast advertising plans for local, regional, and national businesses on WKRR-FM and WKZL-FM; from brainstorming to development, budgeting, implementation and marketing recap . Present to and negotiate with national advertising agencies and media buyers . Generate new business through prospecting, creating relationships with buyers, uncovering needs, demonstrating value of service, handling objections, closing, and successfully following through . Design and implement… Show more . Manage broadcast advertising plans for local, regional, and national businesses on WKRR-FM and WKZL-FM; from brainstorming to development, budgeting, implementation and marketing recap . Present to and negotiate with national advertising agencies and media buyers . Generate new business through prospecting, creating relationships with buyers, uncovering needs, demonstrating value of service, handling objections, closing, and successfully following through . Design and implement cross-promotional campaigns for national brands through local key accounts, e.g. community relations programs, event marketing and brand development programs . Generate non traditional revenue through partnership marketing and online interactive marketing with a wide variety of businesses Show less
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Junior Media Buyer / Planner
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Sep 1993 - Dec 1994
. Started as Media Assistant in Asheville; within 9 months was promoted and relocated to Charlotte, North Carolina . Negotiated and bought broadcast advertising for McDonald's, Family Dollar, and Centura Bank . Provided strategic media planning to agency clients; evaluated various media opportunities . Coordinated McDonald's Black Consumer Market media efforts in North Carolina . Provided media assistance to McDonald's owner/operators for store grand openings . Maintained monthly… Show more . Started as Media Assistant in Asheville; within 9 months was promoted and relocated to Charlotte, North Carolina . Negotiated and bought broadcast advertising for McDonald's, Family Dollar, and Centura Bank . Provided strategic media planning to agency clients; evaluated various media opportunities . Coordinated McDonald's Black Consumer Market media efforts in North Carolina . Provided media assistance to McDonald's owner/operators for store grand openings . Maintained monthly media planning budgets for a variety of clients . Recommended print, outdoor, and broadcast media plans for Husqvarna Forest & Garden Show less . Started as Media Assistant in Asheville; within 9 months was promoted and relocated to Charlotte, North Carolina . Negotiated and bought broadcast advertising for McDonald's, Family Dollar, and Centura Bank . Provided strategic media planning to agency clients; evaluated various media opportunities . Coordinated McDonald's Black Consumer Market media efforts in North Carolina . Provided media assistance to McDonald's owner/operators for store grand openings . Maintained monthly… Show more . Started as Media Assistant in Asheville; within 9 months was promoted and relocated to Charlotte, North Carolina . Negotiated and bought broadcast advertising for McDonald's, Family Dollar, and Centura Bank . Provided strategic media planning to agency clients; evaluated various media opportunities . Coordinated McDonald's Black Consumer Market media efforts in North Carolina . Provided media assistance to McDonald's owner/operators for store grand openings . Maintained monthly media planning budgets for a variety of clients . Recommended print, outdoor, and broadcast media plans for Husqvarna Forest & Garden Show less
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Education
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1989 - 1993
University of North Carolina at Chapel Hill
Bachelor of Arts, School of Journalism and Mass Communication -
2000 - 2003
University of North Carolina at Greensboro
MBA, Bryan School of Business and Economics
Community
