Amber O'Brien
Senior Analyst at CMI Media Group- Claim this Profile
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Topline Score
Bio
Troy Van Leer
Working with Amber over the past year has been great. I was part of hiring her to fill the need of a senior digital media expert and she proved to be just that! From the very beginning, Amber was eager to jump right in and hit the ground running. She has been in charge of a high-priority line of business on our team and has excelled every step of the way. Amber has shown time and time again that she can handle anything thrown at her. She is a master optimizer of search and social accounts, acts as the lead during paid media calls with VIP clients, creates and documents new processes to improve workflows, and helps out others every chance she gets. Amber has great leadership qualities that will serve her well as a team lead and beyond. I would highly recommend Amber in any senior or leadership role in paid media and I hope that I get the chance to work with her again in the future.
Marissa Conniff
Amber O’Brien is the best paid social media specialist I know. I worked with Amber on a small team and watched her problem solve, continually meet deadlines, and set high expectations of herself. She is someone you can rely on to get the job done properly and effectively with attention to detail. Amber is a kind person and has a great sense of humor. Amber is someone I would recommend for teams of all sizes and budgets because she approaches her projects carefully and with tremendous skill!
Troy Van Leer
Working with Amber over the past year has been great. I was part of hiring her to fill the need of a senior digital media expert and she proved to be just that! From the very beginning, Amber was eager to jump right in and hit the ground running. She has been in charge of a high-priority line of business on our team and has excelled every step of the way. Amber has shown time and time again that she can handle anything thrown at her. She is a master optimizer of search and social accounts, acts as the lead during paid media calls with VIP clients, creates and documents new processes to improve workflows, and helps out others every chance she gets. Amber has great leadership qualities that will serve her well as a team lead and beyond. I would highly recommend Amber in any senior or leadership role in paid media and I hope that I get the chance to work with her again in the future.
Marissa Conniff
Amber O’Brien is the best paid social media specialist I know. I worked with Amber on a small team and watched her problem solve, continually meet deadlines, and set high expectations of herself. She is someone you can rely on to get the job done properly and effectively with attention to detail. Amber is a kind person and has a great sense of humor. Amber is someone I would recommend for teams of all sizes and budgets because she approaches her projects carefully and with tremendous skill!
Troy Van Leer
Working with Amber over the past year has been great. I was part of hiring her to fill the need of a senior digital media expert and she proved to be just that! From the very beginning, Amber was eager to jump right in and hit the ground running. She has been in charge of a high-priority line of business on our team and has excelled every step of the way. Amber has shown time and time again that she can handle anything thrown at her. She is a master optimizer of search and social accounts, acts as the lead during paid media calls with VIP clients, creates and documents new processes to improve workflows, and helps out others every chance she gets. Amber has great leadership qualities that will serve her well as a team lead and beyond. I would highly recommend Amber in any senior or leadership role in paid media and I hope that I get the chance to work with her again in the future.
Marissa Conniff
Amber O’Brien is the best paid social media specialist I know. I worked with Amber on a small team and watched her problem solve, continually meet deadlines, and set high expectations of herself. She is someone you can rely on to get the job done properly and effectively with attention to detail. Amber is a kind person and has a great sense of humor. Amber is someone I would recommend for teams of all sizes and budgets because she approaches her projects carefully and with tremendous skill!
Troy Van Leer
Working with Amber over the past year has been great. I was part of hiring her to fill the need of a senior digital media expert and she proved to be just that! From the very beginning, Amber was eager to jump right in and hit the ground running. She has been in charge of a high-priority line of business on our team and has excelled every step of the way. Amber has shown time and time again that she can handle anything thrown at her. She is a master optimizer of search and social accounts, acts as the lead during paid media calls with VIP clients, creates and documents new processes to improve workflows, and helps out others every chance she gets. Amber has great leadership qualities that will serve her well as a team lead and beyond. I would highly recommend Amber in any senior or leadership role in paid media and I hope that I get the chance to work with her again in the future.
Marissa Conniff
Amber O’Brien is the best paid social media specialist I know. I worked with Amber on a small team and watched her problem solve, continually meet deadlines, and set high expectations of herself. She is someone you can rely on to get the job done properly and effectively with attention to detail. Amber is a kind person and has a great sense of humor. Amber is someone I would recommend for teams of all sizes and budgets because she approaches her projects carefully and with tremendous skill!
Credentials
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Meta Certified Media Planning Professional
MetaJul, 2023- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Senior Analyst
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Jan 2023 - Present
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Broadlume
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Senior Paid Media Manager
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May 2021 - Nov 2022
Creating, editing, and maintaining multiple PPC, Display, and Social advertising across many different client locations. Performing regular optimizations to obtain new flooring clients. Responsible for multiple budgets of varying sizes across multiple platforms. Creating, editing, and maintaining multiple PPC, Display, and Social advertising across many different client locations. Performing regular optimizations to obtain new flooring clients. Responsible for multiple budgets of varying sizes across multiple platforms.
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C-4 Analytics, LLC
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United States
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Advertising Services
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100 - 200 Employee
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Paid Social Strategist
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Jul 2019 - May 2021
Writing and editing Facebook ads for clients. Creating search and display ads on Google, Bing, and The Trade Desk. Responsible for multiple digital advertising budgets. Performing monthly and quarterly updates as well as recommendations. Training new hires and cross training other departments to understand how paid social advertising works and how to use it. Writing and editing Facebook ads for clients. Creating search and display ads on Google, Bing, and The Trade Desk. Responsible for multiple digital advertising budgets. Performing monthly and quarterly updates as well as recommendations. Training new hires and cross training other departments to understand how paid social advertising works and how to use it.
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TwoSix Digital
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Advertising Strategist
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Jun 2017 - Jul 2019
Writing and editing social and programmatic advertising. Responsible for multiple advertising budgets, creating and executing advertising plans, as well as creating summary reports for clients. Writing and editing social and programmatic advertising. Responsible for multiple advertising budgets, creating and executing advertising plans, as well as creating summary reports for clients.
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Workit Health
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United States
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Mental Health Care
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100 - 200 Employee
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Digital engagement
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Jun 2016 - Oct 2016
Day-to-day social media operation, ensuring content is up to date and consistent, proactively writing, editing and approving content in a timely manner, and answering queries. Day-to-day social media operation, ensuring content is up to date and consistent, proactively writing, editing and approving content in a timely manner, and answering queries.
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LawnGuru
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Adwords Specialist
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Jun 2016 - Aug 2016
Running an active Google Adwords account. Getting prospective customers to download the LawnGuru app and requesting a cut. In charge of Facebook advertising to the greater Detroit area. Running an active Google Adwords account. Getting prospective customers to download the LawnGuru app and requesting a cut. In charge of Facebook advertising to the greater Detroit area.
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Starbucks
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United States
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Retail
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700 & Above Employee
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Shift Supervisor
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Feb 2015 - Mar 2016
Acting as in store manager, running the sales floor. Cash management ensuring that proper cash handling policies are happening. Acting as in store manager, running the sales floor. Cash management ensuring that proper cash handling policies are happening.
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Team Member
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Nov 2014 - Jan 2015
Stocking displays, ensuring fresh food at all times is being sold. Making sure food was properly displayed with tags if the product was organic and making sure the fresh food stayed at a safe temperature. Stocking displays, ensuring fresh food at all times is being sold. Making sure food was properly displayed with tags if the product was organic and making sure the fresh food stayed at a safe temperature.
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Starbucks
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United States
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Retail
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700 & Above Employee
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Shift Supervisor
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May 2013 - Nov 2014
Running a sales floor at any given time. Teaching partners, placing orders for the store. Sharing my coffee knowledge with both partners and customers as a coffee master.
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Barista
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Nov 2007 - May 2013
Sold coffee, spoke with customers
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Education
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2013 - 2017
Eastern Michigan University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General -
2011 - 2013
Wayne County Community College District
General Education Prerequisites, General Studies
Community
