Jeff Rockwell

VP, Advertising Sales, Canada at GasBuddy
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Contact Information
us****@****om
(386) 825-5501
Location
Collingwood, Ontario, Canada, CA

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5.0

/5.0
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Christina Minshull

Jeff is one of those people that leaves you better than when he found you. With experience as both his direct client and his colleague I can say that he has helped me with both my strategic marketing objectives as a client as well as my career goals as a business partner. He possesses the innate ability to win your trust in an authentic and genuine way. He does so with unparalleled passion, energetic nature, strong work ethic and integrity as a foundation. He's someone I personally look to for advice and problem solving as I know that he's always there to support me. I'm lucky to have had the opportunity to partner with Jeff!

Marshall Self

I had the privilege of working with Jeff for several years. Jeff is a true connector and partner to his clients. He understands what is important to his clients and always provides them white glove treatment.

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Credentials

  • Certified Personal Training Specialist
    Canadian Fitness Professionals Inc.

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP, Advertising Sales, Canada
      • Jun 2019 - Present

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Global Account Director, Enterprise
      • Oct 2018 - May 2019

      PathFactory takes all of your B2B content and uses it to personalize the experience for every single one of your buyers. We then tell you exactly how they engage. Why has this become a necessity for B2B Marketing and Sales teams? Your B2B buyers live in a world of Netflix, Spotify, and Amazon. They expect to get the information they need, when they need it, on-demand. Put your B2B buyers on the path to purchase by delivering personalized content experiences at scale. Then, understand how your content moves prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement. Show less

    • Germany
    • Information Technology & Services
    • 100 - 200 Employee
    • Sales Director, Canada
      • Dec 2017 - Sep 2018

      In our 15+ years, censhare has been helping some of the world’s best companies, including Dyson, Jaguar Land Rover, Kohl's and GoPro, by promoting a silo-free environment with central management of all content & processes. censhare helps master digitization and the complex interactions of information, tasks and individuals. Are we a DAM? PIM? MRM? The answer is "all of the above, yet with a twist". In our 15+ years, censhare has been helping some of the world’s best companies, including Dyson, Jaguar Land Rover, Kohl's and GoPro, by promoting a silo-free environment with central management of all content & processes. censhare helps master digitization and the complex interactions of information, tasks and individuals. Are we a DAM? PIM? MRM? The answer is "all of the above, yet with a twist".

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Account Executive, Global Marketing Solutions
      • Sep 2010 - Sep 2017

      Since becoming the first-ever Canadian LinkedIn Account Executive in 2010, I've been consulting and advising sales and marketing executives to better communicate with the world’s largest audience of influential business decision makers. Responsibilities include leading an account team focused on understanding clients’ objectives, sharing insights on clients' prospects/customers, building marketing and advertising programs to drive ROI, and providing intelligence to measure the effectiveness of those programs. Winning and strategically retaining clients have always been daily responsibilities since Day 1. This hard work resulted in some outstanding success, exceeding annual sales quotas in 6 of my 7 years, including earning Global CLUB honours after 2012. SaaS-model Marketing Automation, Native advertising, Social media, Content marketing, Email marketing and Mobile advertising were all involved and integrated to help our clients best maximize ROI. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Account Director/Team Lead
      • Jan 2007 - Sep 2010

      AOL Advertising offers a full suite of online solutions for our advertising partners, including Advertising.com, 90+ owned and operated sites ( AOL, ThatsFit.ca, Mapquest, Moviefone.ca, Asylum.com, Fanhouse.com, Spinner.ca, Winamp, etc.), Mobile solutions, Behavioural Targeting, AOL's Sponsored Listings contextual text link network, OutSearch SEM solutions, AdTech 3rd-party ad serving, and more... AOL Advertising offers a full suite of online solutions for our advertising partners, including Advertising.com, 90+ owned and operated sites ( AOL, ThatsFit.ca, Mapquest, Moviefone.ca, Asylum.com, Fanhouse.com, Spinner.ca, Winamp, etc.), Mobile solutions, Behavioural Targeting, AOL's Sponsored Listings contextual text link network, OutSearch SEM solutions, AdTech 3rd-party ad serving, and more...

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • National Account Manager - MACLEAN'S Magazine
      • 2005 - 2007

      Developing advertising and marketing programming for both Maclean's and L'actualite magazines, as a senior account executive, I partnered with some of North America's largest organizations within the financial, automotive, technology, CPG, pharma and entertainment industries to help them achieve marketing and communication objectives Developing advertising and marketing programming for both Maclean's and L'actualite magazines, as a senior account executive, I partnered with some of North America's largest organizations within the financial, automotive, technology, CPG, pharma and entertainment industries to help them achieve marketing and communication objectives

    • Spectator Sports
    • 700 & Above Employee
    • Marketing Manager
      • 2003 - 2005

      As the marketing manager in the Canadian office, I was responsible primarily for the development of new corporate marketing partnerships/sponsorships, as well as the management and expansion of existing relationships on a Canadian and North American scale As the marketing manager in the Canadian office, I was responsible primarily for the development of new corporate marketing partnerships/sponsorships, as well as the management and expansion of existing relationships on a Canadian and North American scale

    • Media Production
    • 200 - 300 Employee
    • Account Manager, New Business Development (National Post Newspaper)
      • 2001 - 2003

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Manager, Marketing
      • 1999 - 2001

Education

  • University of New Brunswick
    Bachelor of Business Administration (BBA), Accounting and Business/Management
  • George Brown College
    Post-Diploma, Sport & Event Marketing

Community

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