Experience

The Centre for Digital Media

• Canada
• Media Production
• 1 - 100 Employee

• Admissions and Recruitment

  • May 2020 - Present

  Reporting to: Managing Director • Manage admissions and recruitment for the Master of Digital Media (MDM) and Pre-Master of Digital Media (Pre-MDM) programs. Directly responsible for building highly cohesive and complementary cohorts through screening, analyzing, and interviewing candidates. • With consultation from key stakeholders, rebuilt the admissions processes: improved assessment of candidates, better informed applicants, increased data available for year-over-year tracking and trend analysis, and optimized time management of all involved. Created trackers and dashboards to build awareness of upcoming projects and milestones. • Support CDM project and program development, distilling pertinent updates and reviews to key stakeholders (directors and department managers) to help inform decision making across the organization. • Manage several concurrent projects within recruitment, marketing, and admissions. Utilize strong project management skills and communication methods to properly scope projects and processes so that deadlines are clearly conveyed and ultimately met. • Direct the recruitment funnel, working with marketing and agents, to drive lead generation. Co-direct the marketing and communication strategy, assessing analytics and refining communications to improve overall user experience and adapt to market trends. • Responsible for scholarship budget and co-responsible for marketing budget, specifically ad spend and recruitment. Present regular reports and breakdowns of admissions targets and budgets to Director of Finance and Managing Director. • Provide individualized support to student needs through all stages of their journey. Increased student engagement, buy-in, and overall successes and happiness, ensuring their needs were met and their goals were actualized. • Contribute to alumni mentorship post-graduation to foster a network of over 600 active and engaged program ambassadors. Internally, contributed to team mentorship and development. Show less



Prostate Cancer Supportive Care (PCSC) Program

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Creative Consultant (Support)

  • Jun 2013 - Present

  Reporting to: Provincial Program Manager • Creative manager responsible for digital and communication strategy and production: branding, video production, graphic design, infographics web, presentations, social media, and copywriting. • Created strategic communications for internal and external audiences across various routes and forums. • Worked autonomously and collaboratively with members at all levels internally and externally. Primary support for communication, digital, and creative needs. • Oversaw CMHF brands ensuring a consistent look, feel, and voice for all content. • Managed three in house creatives (design, web, marketing/ads), contractors, and agencies. • Produced three core websites and multiple microsites, twelve video stories, eight video commercials, and twenty ebooks, in French and English. These assets were integral to user acquisition and contributed to an email list of over 165,000 subscribers and social subscribers over 115,000 across all channels. Show less



Canadian Men's Health Foundation

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Lead

  • Oct 2013 - May 2020

  Reporting to: President and CEO • Creative manager responsible for digital and communication strategy and production: branding, video production, graphic design, infographics web, presentations, social media, and copywriting. • Created strategic communications for internal and external audiences across various routes and forums. • Worked autonomously and collaboratively with members at all levels internally and externally. Primary point of contact and support for the team’s communication and creative needs. • Oversaw CMHF brands ensuring a consistent look, feel, and voice for all content produced • Managed three in house creatives (design, web, marketing/ads), contractors, and agencies. • Produced three core websites and multiple microsites, twelve video stories, eight video commercials, and twenty ebooks, in French and English. These assets were integral to user acquisition and contributed to an email list of over 165,000 subscribers and social subscribers over 115,000 across all channels. Show less



VCAD

• India
• Architecture and Planning
• 1 - 100 Employee

• Course Writer / Instructor

  • Jun 2013 - Sep 2018

  • Consulting course writer from 2013-2014 and instructor from 2014-2018 in the Graphic Design program. • Courses written: Colour Theory, Vector Design, Art Direction. Courses taught: Advertising Design I and II. • As an instructor, developed syllabus, led lectures, provided creative critique, and mentored. • Consulting course writer from 2013-2014 and instructor from 2014-2018 in the Graphic Design program. • Courses written: Colour Theory, Vector Design, Art Direction. Courses taught: Advertising Design I and II. • As an instructor, developed syllabus, led lectures, provided creative critique, and mentored.



Men's Health Initiative of BC

• Digital Media Specialist

  • Apr 2011 - Oct 2013

  • Digital strategist and advisor in all digital touchpoints: branding, creative direction, video production, graphic/print design, web design, presentation development, and social media. • Provided digital strategy for development and launch of the Canadian Men’s Health Foundation (CMHF).

• Interaction Designer ‘Man Up’

  • Jan 2011 - Apr 2011

  Our team of five, in collaboration with efforts by MHIBC team, developed a campaign, Man Up Canada, with the goal of encouraging greater male health awareness. Together we created the Man Up brand, designed an infographic which was featured in the BC Medical Journal, produced an awareness video, designed a Keynote for Dr. Larry Goldenberg’s globally presented talk on men’s health, and filmed Vancouver Canucks legend Stan Smyl and integrated him into Man Up video for presentation at Vancouver Canucks NHL game. I was specifically responsible for developing graphic assets that funneled into the greater integrated marketing campaign. The campaign was awarded the first annual Gerri Sinclair Award for Innovation from the Centre for Digital Media. Show less



The University of British Columbia

• Canada
• Higher Education
• 700 & Above Employee

• Digital Media Specialist

  • May 2010 - Sep 2010

  • As part of a summer contract, worked with UBC Learning Exchange to research how digital media could help foster high quality Community Based Research (CBR). • Interviewed academics and community members to gain insight into current CBR practices, conducted research, developed personas and user profiles, built use cases, and compiled a 30-page report. • Led brand development and mind mapping seminars for the Learning Exchange team. • As part of a summer contract, worked with UBC Learning Exchange to research how digital media could help foster high quality Community Based Research (CBR). • Interviewed academics and community members to gain insight into current CBR practices, conducted research, developed personas and user profiles, built use cases, and compiled a 30-page report. • Led brand development and mind mapping seminars for the Learning Exchange team.



University of Toronto

• Canada
• Higher Education
• 700 & Above Employee

• Communications Specialist

  • May 2007 - Aug 2009

  • Provided creative and web support for the development of the U of T alumni website (alumni.utoronto.ca). • Worked with various departments to integrate them into the new alumni website, trained employees on new CMS, and implemented Advancement Reference Guide wiki. • Provided creative and web support for the development of the U of T alumni website (alumni.utoronto.ca). • Worked with various departments to integrate them into the new alumni website, trained employees on new CMS, and implemented Advancement Reference Guide wiki.



Quiet City Design

• Advertising Services

• Associate Designer

  • Sep 2005 - Dec 2008

  • Provided creative and web support for Director Len Marshall on various creative projects including CBC Glenn Gould Studio website redesign. • Provided creative and web support for Director Len Marshall on various creative projects including CBC Glenn Gould Studio website redesign.



Providential Pictures / CORE Digital Pictures

• Communications Consultant

  • Sep 2006 - Dec 2006

  • Led various marketing projects, supported animation pipeline, provided digital strategy. • Led various marketing projects, supported animation pipeline, provided digital strategy.



SickKids - Public Affairs

• Communications Assistant

  • May 2006 - Dec 2006

  • Provided creative and web support for internal, department websites. • Maintained and updated websites, audited content and consulted medical departments to ensure content was up to date, consulted staff on web needs/priorities, and provided web/technical support to staff. • Provided creative and web support for internal, department websites. • Maintained and updated websites, audited content and consulted medical departments to ensure content was up to date, consulted staff on web needs/priorities, and provided web/technical support to staff.