Professor

• Jun 2023 - Present

Instrutor

• Jun 2023 - Present

Paid Advertising Coordinator

• Feb 2022 - Present

➡️ Customer Performance Monitoring with the team;➡️ Onboarding of Customers (access, media briefing, structuring of ads accounts, verification of tags functioning, etc.);➡️ Relationship with Communication Vehicles;➡️ Customer relationship;➡️ Team management;➡️ Training and Workshops with the internal team;➡️ Dashboard Creation and Management;🚀 Specialist in real estate;

Paid Advertising Analyst

• Nov 2021 - Jan 2022

➡️ Paid Advertising Planning;➡️ Campaign Planning for Programmatic Media;➡️ Creation and Performance of Digital Campaigns;➡️ Management of Bussines Management, Billing, Pixel, Custom Conversions, Event Manager, E-Commerce Manager and Support with Facebook ADS;➡️ Performance Planner, Keyword Planner, Billing, Invoices, Support with Google ADS;➡️ Lead integration with RD Station Marketing;➡️ Creation of media reports;➡️ Dashboard creation (Google Data Studio / tool reportei);➡️ Integration of Data Sources via Adveronix;➡️ Tag management on Google Tag Manager;➡️ Management on Google Analytics;🚀 Specialist in real estate; Show less

Paid Advertising Analyst

• Nov 2020 - Aug 2022

➡️ Digital Advertising Planning; ➡️ Campaign Planning for Programmatic Media; ➡️ Creation and Performance of Digital Campaigns; ➡️ Business Manager, Pixel, Custom Conversions, Event Manager, E-Commerce Manager and Support with Facebook ADS; ➡️ Performance Planner, Keyword Planner, Billing, Invoices, Support with Google ADS; ➡️ Lead integration with RD Station Marketing; ➡️ Creation of media reports, dashboard and report automations; ➡️ Tag management on Google Tag Manager; ➡️ Management on Google Analytisc; ➡️ Team Management and Leadership; 🚀 Specialist in the real estate and automotive segment; Show less

Digital Marketing Analyst

• Jan 2020 - Nov 2020

➡️ Facebook Ads (copy, registration and campaign optimization); ➡️ Google Ads (keywords, copy, registration and campaign optimization); ➡️ Social Media Management (planning, benchmarking, copywriting, placement of graphic pieces); ➡️ Copywriting support on real estate pages on the real estate website and OLX ads; ➡️ Support for the organization's endomarketing actions; ➡️ Facebook Ads (copy, registration and campaign optimization); ➡️ Google Ads (keywords, copy, registration and campaign optimization); ➡️ Social Media Management (planning, benchmarking, copywriting, placement of graphic pieces); ➡️ Copywriting support on real estate pages on the real estate website and OLX ads; ➡️ Support for the organization's endomarketing actions;

Digital Marketing Analyst

• Aug 2019 - Dec 2019

➡️ Structuring of the Digital Sector; ➡️ Creation of personas; ➡️ Website creation (with tecimob) and real estate blog (with wordpress); ➡️ Creation, configuration and metric analysis of Google Analytics, Google Search Console and Google My Business; ➡️ Creation of professional email for company members and integration with google services (gmail, drive, calendar, keep, forms, websites, etc); ➡️ Benchmarking (websites, blogs and social networks); ➡️ Elaboration of the communication plan; ➡️ Elaboration of an interactive virtual card for real estate members; ➡️ CRM implementation and training with the sales team; ➡️ Implementation of RD Station marketing (lead generation and nurturing), Tail Target (DMP - analytics and insights), Mlabs (social media management), Audima (audiomarketing), Manychat (chatbot for facebook), whatsapp business, wordpress, sondcloud, linktree, among others; ➡️ Inbound marketing and lead capture with RD Station; ➡️ Content Production for the blog; ➡️ Drone video capture; ➡️ Facebook ADS; ➡️ Website and blog audience metrics analysis, visitors, traffic source, interests, etc; Show less

Digital Marketing Assistant

• Mar 2018 - Jul 2019

Last steps:➡️ Elaboration of benchmarking of state portals and main portals in the country;➡️ Elaboration of the 2018 Women's World Cup project;➡️ Structuring of reports for the government in the cloud (google drive excel);Google AdManager (formerly DFP)➡️ Registration of customers of private and government companies on the Folha de Pernambuco portal;➡️ Consultation and verification of inventory availability for digital campaigns, either on the portal as a whole or on specific pages;➡️ Monitor the performance of digital campaigns and measure results;➡️ Preparation and issuance of campaign reports for municipal, state and federal government;Google Analytics➡️ Monitoring metrics in real time and comparing the current month with the previous month, in order to identify: number of visitors, unique users, traffic source, content that brought the highest acquisition, type of device, type of network connection, rate of rejection, among other variants.RD Station➡️ Attraction and lead generation: creation of conversion triggers such as pop ups and landing pages;➡️ Lead nurturing: Newsletter triggering by department (news, sports, politics, entertainment and art and economics);➡️ Elaboration of a sales funnel to convert portal readers into subscribers;➡️ Success plan together with RD Station specialist;➡️ Creation of automation flows;Tail Target (DMP)➡️ Cluster creation (per portal session);➡️ Monitoring and analysis and reporting of the audience qualified by value keys;➡️ Pixel implementation for campaigns;➡️ Insights metric analysis;Complementary Tools➡️ Postgrain➡️ Social Monitor➡️ Sprout Social➡️ Soundcloud Show less

Junior Creative Assistant

• Dec 2011 - Feb 2018

➡️ Management of ads and campaigns in Ad Manager (formerly DFP) for the Folha de Pernambuco portal;➡️ Support for advertising agencies for closing files, whether for the portal or for the printed newspaper;➡️ Art direction and layout for advertisements, minutes, notices, notes, balance sheets for the printed newspaper;➡️ Art finalization of: advertisements, notices, minutes, balance sheets, notes, among others, from: advertising agencies, Commercial Operations, city halls, among others; Show less

Paid Advertising Intern

• Jul 2015 - Jul 2015

➡️ Clipping of company customers; ➡️ Analysis of competitor placements; ➡️ Elaboration of strategic media planning; ➡️ Clipping of company customers; ➡️ Analysis of competitor placements; ➡️ Elaboration of strategic media planning;