Experience

Victory Innovations

• United States
• Chemical Manufacturing
• 1 - 100 Employee

• Chief Commercial & Marketing Officer

  • Mar 2017 - Present

  Victory Innovations Electrostatic Sprayers are making headlines and becoming the new standard in infection control. Victory is dedicated to providing the tools that make our hospitals, schools, and communities safer. Victory Innovations Electrostatic Sprayers are making headlines and becoming the new standard in infection control. Victory is dedicated to providing the tools that make our hospitals, schools, and communities safer.



RESTORE ADDICTION RECOVERY

• United States
• Individual and Family Services
• 1 - 100 Employee

• President and Board Chairman

  • Dec 2016 - Present

  Restore Addiction Recovery is a Christ centered, biblically based and clinically supported 12-month residential recovery program for men struggling with drug and alcohol addiction. Opening in January of 2020 on 18 beautiful acres in Summit County, our brand new facility offers a healing environment, a supportive community, a new way of thinking and lasting results. Restore Addiction Recovery is a Christ centered, biblically based and clinically supported 12-month residential recovery program for men struggling with drug and alcohol addiction. Opening in January of 2020 on 18 beautiful acres in Summit County, our brand new facility offers a healing environment, a supportive community, a new way of thinking and lasting results.



Sherwin-Williams

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Senior Vice President, Diversified Brands

  • 2014 - 2016

  P&L accountability for a portfolio of iconic brands such as HGTV Home by Sherwin-Williams, Krylon®, Minwax®, Purdy®, and Thompson’s Water Seal® sold to retail National Accounts.• Exceeded sales and profit goals.• Created exclusive positions for SW brand.• Grew brands at major retailers.• Differentiated product lines meeting customer requirements leading to high sales growth. P&L accountability for a portfolio of iconic brands such as HGTV Home by Sherwin-Williams, Krylon®, Minwax®, Purdy®, and Thompson’s Water Seal® sold to retail National Accounts.• Exceeded sales and profit goals.• Created exclusive positions for SW brand.• Grew brands at major retailers.• Differentiated product lines meeting customer requirements leading to high sales growth.



TTI Floor Care North America

• Manufacturing
• 400 - 500 Employee

• President, Americas, Floor Care Division

  • 2011 - 2014

  P&L responsibility for this division that produced and sold all types of floor care products under three iconic brands: Hoover®, Dirt Devil® and Oreck®. Company Officer and member of executive team.• Increased sales and EBIT by rebuilding Engineering, Sales, Channel Management, Human Resources, Customer Care, and Business Development. • Drove new product development and launches. Improved stage-gate process, research and user data, and utilized “VOC,” voice of customer, through a collaborative effort.• Drove significant growth and profitability with retail customers.• Designed and implemented a new distribution strategy streamlining logistics, reducing costs and overhead.



Black & Decker

• Manufacturing
• 700 & Above Employee

• Vice President, Global Brands

  • 2009 - 2011

  As part of B&D / Stanley Works merger, set strategic direction and execution of global brands including Black & Decker®, DEWALT®, Stanley® and Bostitch®. Led 8 functional leaders, a team of 200 brand, marketing and customer service professionals, and reported to the Division President of Global Power Tools.• Selected as part of the integration team setting direction for global brand strategy.• Established a cross functional team, assessed market trends and designed a growth strategy by market segment. Filled gaps in market by identifying new products for current customers and expanding brands into new markets.• Communicated and executed strategy with top ten global customers, maximizing sales and profits against all key brands and product portfolios.

• Vice President & General Manager, Product & Channel Marketing

  • 2008 - 2009

  P&L responsibility for Consumer Power Tools and Outdoor Products Division that sold into major retailers including Walmart, The Home Depot, Amazon, and Target. Reported to the Division President, led 4 direct reports and a team 20 marketing professionals. • Developed a complete line of Porter Cable portable power tools. • Enhanced profitability by leading a structured approach to key partner business planning using scenario P&L’s, and a detailed understanding of the “total cost to serve” of each customer and channel.

• Vice President & General Manager, Outdoor Products Division

  • 2006 - 2008

  P&L accountability for this Outdoor Products Division. Directed Sales, Marketing, Product Development, and Finance servicing national, regional, and local customers through a staff of 10 direct reports. Responsible for Global Product Development and new product prioritization process. Reported to Division President.• Launched more new products (10+) than all competitors leading to increased product vitality.• Created a defined channel management strategy preventing competition from infiltrating market place.• Developed new cordless products resulting in industry-leading market share.

• Vice President, Corded Product Marketing

  • 2005 - 2007

  P&L responsibility for sales through a team of 10 direct reports. Led global Product Development and Engineering project teams in a matrix managed environment. Directed product portfolio and new product development for DEWALT corded portable power tools.• Introduced 20 new products and grew sales 10+% in the DEWALT portfolio.• Managed new product development including stage gate process.• Partnered with manufacturing to ensure quality, efficiency, and delivery KPI’s were met.• Collaborated with manufacturing and suppliers on sourced product.

• Vice President, DEWALT Brand Marketing

  • 2003 - 2005

  Led global brand development for the DEWALT brand and customer service. Managed $70M media budget and a top-ten NASCAR program through 4 direct reports and team of 50. Reported to General Manager.• Sponsored NASCAR driver, Matt Kenseth, who won 2003 Winston Cup Series Championship.• Led media strategy and spend including radio, print, billboards, and sponsorship of vocational schools and apprenticeship programs for home-building tradesman. • Created all marketing communications and sales support materials.• Tracked and measured brand equity used in evaluating program effectiveness. • Drove continued focus on end user conversions growing brand equity and share. Used user point of contact for market research and communicated findings to new product development team.

• VP, Home Depot | VP, E-Commerce | Director, National Account Sales | Marketing Manager

  • 1988 - 2003

  Developed programming to create and stimulate demand. Established first ever e-commerce strategy for North America. Led team of 8 and reported to VP, Business Development.Managed a multimillion dollar promotional budget targeted at changing brand preference and awareness for the DEWALT brand. This was accomplished through working with Sales and Marketing individuals across a variety of different Black & Decker organizations fostering an understanding of brand management and national and local promotional investment strategies.