Sarah W. Frazier
Head of Content Marketing at CyberGRX- Claim this Profile
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Topline Score
Bio
LinkedIn User
A gifted writer and an innovative strategist, Sarah has a unique way of taking complex (and admittedly sometimes a little mundane) technical topics and converting them into meaningful messages that resonate with customers and prospects alike. She is so thoughtful in the way she approaches her work and it shows in every phase of the creative process. She is organized and articulate but she is also such an interesting and dynamic person - she has many hidden talents! Sarah has enriched and brought depth to our messaging and tactics and I always look forward to seeing what she will come up with next!
Peter Finter
Simply said, Sarah is the person that made content marketing a core marketing pillar for me: bridging the gap between product marketing and demand generation, Sarah’s focus on creative storytelling, content atomization and amplification, and deeply understanding her audiences enables her to develop content that resonates and create engagement at every stage of the funnel. A woman of conviction and integrity, Sarah brings her recommendations with insight and data, and is willing to adjust those plans as new data becomes available. A talented writer, she ideates well with others, and her strong organizational abilities make her a dependable team-mate. She won’t tolerate sloppy thinking - or doing - and sets the bar high while encouraging her team members to explore new ground and express themselves creatively. The net result is a seemingly endless flow of great content, and great results!
LinkedIn User
A gifted writer and an innovative strategist, Sarah has a unique way of taking complex (and admittedly sometimes a little mundane) technical topics and converting them into meaningful messages that resonate with customers and prospects alike. She is so thoughtful in the way she approaches her work and it shows in every phase of the creative process. She is organized and articulate but she is also such an interesting and dynamic person - she has many hidden talents! Sarah has enriched and brought depth to our messaging and tactics and I always look forward to seeing what she will come up with next!
Peter Finter
Simply said, Sarah is the person that made content marketing a core marketing pillar for me: bridging the gap between product marketing and demand generation, Sarah’s focus on creative storytelling, content atomization and amplification, and deeply understanding her audiences enables her to develop content that resonates and create engagement at every stage of the funnel. A woman of conviction and integrity, Sarah brings her recommendations with insight and data, and is willing to adjust those plans as new data becomes available. A talented writer, she ideates well with others, and her strong organizational abilities make her a dependable team-mate. She won’t tolerate sloppy thinking - or doing - and sets the bar high while encouraging her team members to explore new ground and express themselves creatively. The net result is a seemingly endless flow of great content, and great results!
LinkedIn User
A gifted writer and an innovative strategist, Sarah has a unique way of taking complex (and admittedly sometimes a little mundane) technical topics and converting them into meaningful messages that resonate with customers and prospects alike. She is so thoughtful in the way she approaches her work and it shows in every phase of the creative process. She is organized and articulate but she is also such an interesting and dynamic person - she has many hidden talents! Sarah has enriched and brought depth to our messaging and tactics and I always look forward to seeing what she will come up with next!
Peter Finter
Simply said, Sarah is the person that made content marketing a core marketing pillar for me: bridging the gap between product marketing and demand generation, Sarah’s focus on creative storytelling, content atomization and amplification, and deeply understanding her audiences enables her to develop content that resonates and create engagement at every stage of the funnel. A woman of conviction and integrity, Sarah brings her recommendations with insight and data, and is willing to adjust those plans as new data becomes available. A talented writer, she ideates well with others, and her strong organizational abilities make her a dependable team-mate. She won’t tolerate sloppy thinking - or doing - and sets the bar high while encouraging her team members to explore new ground and express themselves creatively. The net result is a seemingly endless flow of great content, and great results!
LinkedIn User
A gifted writer and an innovative strategist, Sarah has a unique way of taking complex (and admittedly sometimes a little mundane) technical topics and converting them into meaningful messages that resonate with customers and prospects alike. She is so thoughtful in the way she approaches her work and it shows in every phase of the creative process. She is organized and articulate but she is also such an interesting and dynamic person - she has many hidden talents! Sarah has enriched and brought depth to our messaging and tactics and I always look forward to seeing what she will come up with next!
Peter Finter
Simply said, Sarah is the person that made content marketing a core marketing pillar for me: bridging the gap between product marketing and demand generation, Sarah’s focus on creative storytelling, content atomization and amplification, and deeply understanding her audiences enables her to develop content that resonates and create engagement at every stage of the funnel. A woman of conviction and integrity, Sarah brings her recommendations with insight and data, and is willing to adjust those plans as new data becomes available. A talented writer, she ideates well with others, and her strong organizational abilities make her a dependable team-mate. She won’t tolerate sloppy thinking - or doing - and sets the bar high while encouraging her team members to explore new ground and express themselves creatively. The net result is a seemingly endless flow of great content, and great results!
Credentials
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Introduction to Identity and Access Management
LinkedInNov, 2023- Nov, 2024 -
Generative AI: The Evolution of Thoughtful Online Search
LinkedInOct, 2023- Nov, 2024 -
How to Research and Write Using Generative AI Tools
LinkedInOct, 2023- Nov, 2024 -
UX Foundations: Content Strategy
LinkedInOct, 2023- Nov, 2024 -
Generative AI: Working with Large Language Models
LinkedInSep, 2023- Nov, 2024 -
SEO: Keyword Strategy
LinkedInApr, 2021- Nov, 2024 -
Landing Page Optimization Certified
MECLABS InstituteJan, 2019- Nov, 2024 -
Conversational Marketing Certified
DriftDec, 2019- Nov, 2024 -
Automation Pro I Certification
Workato
Experience
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CyberGRX
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United States
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Computer and Network Security
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100 - 200 Employee
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Head of Content Marketing
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Jun 2022 - Present
CyberGRX is the industry's first and largest third-party cyber risk Exchange and was acquired by ProcessUnity in June 2023. Accomplishments: - Spearheaded the company's content marketing program, serving as the pivotal link between product marketing and demand generation. Solely responsible for devising and executing the company's content strategy. - Led brand refresh and website update, creating a new story architecture, user flow, and brand messaging. Collaboratively… Show more CyberGRX is the industry's first and largest third-party cyber risk Exchange and was acquired by ProcessUnity in June 2023. Accomplishments: - Spearheaded the company's content marketing program, serving as the pivotal link between product marketing and demand generation. Solely responsible for devising and executing the company's content strategy. - Led brand refresh and website update, creating a new story architecture, user flow, and brand messaging. Collaboratively worked with the Head of Demand Generation to improve visitor-to-demo conversions by 77% and increase organic demos by 55% year-over-year. - Directed content creation, optimization, and execution, elevating the product narrative and ensuring alignment with corporate and strategic objectives. Additionally, I was also an individual contributor and content creator. - Owned the SEO keyword strategy. Analyzed and optimized content using Google Analytics (GA4), Google Search Console (GSC) and AhRefs. - Enhanced the content experience by creating a multi-media user experience. - Member of the marketing leadership team; managed a senior designer and agency writers. Show less CyberGRX is the industry's first and largest third-party cyber risk Exchange and was acquired by ProcessUnity in June 2023. Accomplishments: - Spearheaded the company's content marketing program, serving as the pivotal link between product marketing and demand generation. Solely responsible for devising and executing the company's content strategy. - Led brand refresh and website update, creating a new story architecture, user flow, and brand messaging. Collaboratively… Show more CyberGRX is the industry's first and largest third-party cyber risk Exchange and was acquired by ProcessUnity in June 2023. Accomplishments: - Spearheaded the company's content marketing program, serving as the pivotal link between product marketing and demand generation. Solely responsible for devising and executing the company's content strategy. - Led brand refresh and website update, creating a new story architecture, user flow, and brand messaging. Collaboratively worked with the Head of Demand Generation to improve visitor-to-demo conversions by 77% and increase organic demos by 55% year-over-year. - Directed content creation, optimization, and execution, elevating the product narrative and ensuring alignment with corporate and strategic objectives. Additionally, I was also an individual contributor and content creator. - Owned the SEO keyword strategy. Analyzed and optimized content using Google Analytics (GA4), Google Search Console (GSC) and AhRefs. - Enhanced the content experience by creating a multi-media user experience. - Member of the marketing leadership team; managed a senior designer and agency writers. Show less
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Syncopated Marketing
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Remote
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Freelance Content Marketing | Digital Marketing | Writer | Copywriting
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Jun 2009 - Present
I am a freelance content marketing professional specializing in content marketing program development and plan execution, content creation, copywriting, event marketing, corporate communications, and brand storytelling. As a contractor, I can save you the costs of hiring a full-time employee, provide robust experience for the services you need at a price you can afford, and, provide greater flexibility for your company as you grow or business fluctuates. And, I'll fully represent your… Show more I am a freelance content marketing professional specializing in content marketing program development and plan execution, content creation, copywriting, event marketing, corporate communications, and brand storytelling. As a contractor, I can save you the costs of hiring a full-time employee, provide robust experience for the services you need at a price you can afford, and, provide greater flexibility for your company as you grow or business fluctuates. And, I'll fully represent your company to the outside world so the only one who'll know I'm not a full-time employee on your payroll is you. Clients and positions I've held include: VP, Integrated Media - WiesnerMedia Content Marketing / Content Creator - Perkuto Head of Content Marketing - Honduras Chocolate Company Circulation / Audience Development Director - Springs magazine Audience Development Director - Root Publishing Program Manager - Group Publishing Marketing Consultant / Director - PhotoFinishUS Marketing Strategist - National Business Media (NBM) Copywriter - Digital Brinq Copywriter - Future Media Concepts (FMC) Copywriter - High Quality Automation Software Selected samples of my work are included in my LinkedIn profile or feel free to contact me for something specific. To discuss your marketing needs, you can reach me at (303) 437-2742 Show less I am a freelance content marketing professional specializing in content marketing program development and plan execution, content creation, copywriting, event marketing, corporate communications, and brand storytelling. As a contractor, I can save you the costs of hiring a full-time employee, provide robust experience for the services you need at a price you can afford, and, provide greater flexibility for your company as you grow or business fluctuates. And, I'll fully represent your… Show more I am a freelance content marketing professional specializing in content marketing program development and plan execution, content creation, copywriting, event marketing, corporate communications, and brand storytelling. As a contractor, I can save you the costs of hiring a full-time employee, provide robust experience for the services you need at a price you can afford, and, provide greater flexibility for your company as you grow or business fluctuates. And, I'll fully represent your company to the outside world so the only one who'll know I'm not a full-time employee on your payroll is you. Clients and positions I've held include: VP, Integrated Media - WiesnerMedia Content Marketing / Content Creator - Perkuto Head of Content Marketing - Honduras Chocolate Company Circulation / Audience Development Director - Springs magazine Audience Development Director - Root Publishing Program Manager - Group Publishing Marketing Consultant / Director - PhotoFinishUS Marketing Strategist - National Business Media (NBM) Copywriter - Digital Brinq Copywriter - Future Media Concepts (FMC) Copywriter - High Quality Automation Software Selected samples of my work are included in my LinkedIn profile or feel free to contact me for something specific. To discuss your marketing needs, you can reach me at (303) 437-2742 Show less
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Qwilr
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Australia
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Software Development
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1 - 100 Employee
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Head of Content Marketing
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May 2021 - Jun 2022
Qwilr is a global B2B SaaS start-up, and I served as the head of content marketing. In my role, I was responsible for content marketing strategy, execution, hiring and managing freelance writers, and I was also a content creator. Successes: - Resonsible for SEO and content optimization, increasing blog traffic by 200% and time on page by 41%. Reduced exits by 13%. - Created a lead magnet eBook with a 36% sales close rate (the highest conversion of any lead source)… Show more Qwilr is a global B2B SaaS start-up, and I served as the head of content marketing. In my role, I was responsible for content marketing strategy, execution, hiring and managing freelance writers, and I was also a content creator. Successes: - Resonsible for SEO and content optimization, increasing blog traffic by 200% and time on page by 41%. Reduced exits by 13%. - Created a lead magnet eBook with a 36% sales close rate (the highest conversion of any lead source), influencing ~$40,000 ARR in the first six months of release. - Implemented partner webinar program expanding brand exposure, generating an average of 250-300 new contacts per month. - Wrote product marketing and thought leadership blogs. - Developed new nurture cadences for sales. - Improved sales and marketing alignment. - Managed social media accounts plus YouTube. - WordPress admin for the blog. - Received "Clarity through Collaboration" company award, voted by my peers, Q3 2021. Show less Qwilr is a global B2B SaaS start-up, and I served as the head of content marketing. In my role, I was responsible for content marketing strategy, execution, hiring and managing freelance writers, and I was also a content creator. Successes: - Resonsible for SEO and content optimization, increasing blog traffic by 200% and time on page by 41%. Reduced exits by 13%. - Created a lead magnet eBook with a 36% sales close rate (the highest conversion of any lead source)… Show more Qwilr is a global B2B SaaS start-up, and I served as the head of content marketing. In my role, I was responsible for content marketing strategy, execution, hiring and managing freelance writers, and I was also a content creator. Successes: - Resonsible for SEO and content optimization, increasing blog traffic by 200% and time on page by 41%. Reduced exits by 13%. - Created a lead magnet eBook with a 36% sales close rate (the highest conversion of any lead source), influencing ~$40,000 ARR in the first six months of release. - Implemented partner webinar program expanding brand exposure, generating an average of 250-300 new contacts per month. - Wrote product marketing and thought leadership blogs. - Developed new nurture cadences for sales. - Improved sales and marketing alignment. - Managed social media accounts plus YouTube. - WordPress admin for the blog. - Received "Clarity through Collaboration" company award, voted by my peers, Q3 2021. Show less
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RevGenius
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United States
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Think Tanks
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500 - 600 Employee
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Contributing Writer
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Aug 2021 - Dec 2021
RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. This was a volunteer position. RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. This was a volunteer position.
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MERGE
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United States
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Marketing Services
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500 - 600 Employee
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Director, Content Marketing
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Sep 2018 - Apr 2021
Perkuto, acquired by MERGE in 2021, is a global marketing operations agency and certified service partner for Marketo, Workato, Bizible, Adobe, and Microsoft. In my role as head of content marketing, I: - Owned and directed the content marketing strategy, including developing an editorial calendar, collaborative workflows, schedules, and KPIs. - Tracked, analyzed, and was accountable for ROI metrics: MQL, SQL, opportunities, contribution to pipeline, and marketing… Show more Perkuto, acquired by MERGE in 2021, is a global marketing operations agency and certified service partner for Marketo, Workato, Bizible, Adobe, and Microsoft. In my role as head of content marketing, I: - Owned and directed the content marketing strategy, including developing an editorial calendar, collaborative workflows, schedules, and KPIs. - Tracked, analyzed, and was accountable for ROI metrics: MQL, SQL, opportunities, contribution to pipeline, and marketing influence on sales. - Created and managed the content marketing budget. - Directed a corporate rebranding initiative, including developing brand positioning and GTM messaging, and website relaunch, resulting in a 34% increase in users and a 25% increase in pageviews. - Developed and led partner content marketing programs, securing partner financial support and earning a reputation as a top Adobe content partner. - Created sales enablement materials; wrote sales collateral. - Created an original content series on "Marketo Value Realization," including an interactive lead magnet (Value Realization Framework), the first asset of its kind. - Led a remote team of employees and contractors. - Was a member of the executive management team.
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Content Marketing / Writer / Event Marketing Manager
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Dec 2017 - Sep 2018
I was hired as a freelance content marketing and event manager and was so successful in my role that it led to an offer for full-time employment. My successes: - Created multi-channel content series on GDPR and marketing attribution (Bizible), both of which became THE topical resources for our industry. - Managed Marketo Summit event sponsorship, including writing all marketing promotions and creating a unique onsite brand experience. - Developed four-city… Show more I was hired as a freelance content marketing and event manager and was so successful in my role that it led to an offer for full-time employment. My successes: - Created multi-channel content series on GDPR and marketing attribution (Bizible), both of which became THE topical resources for our industry. - Managed Marketo Summit event sponsorship, including writing all marketing promotions and creating a unique onsite brand experience. - Developed four-city educational workshop series across Canada in partnership with Marketo / Adobe. - Nominated for a 2018 EXPY award for best content experience.
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National Business Media
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Marketing
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Apr 2013 - Sep 2014
• Lead marketing role responsible for developing brand strategies and integrated marketing plans to attract and engage qualified audiences for a suite of B2B magazines, websites and trade shows. • Supported sales teams by developing content marketing campaigns to generate new customer leads and advance the sales conversation; created white papers to identify and qualify specific areas of purchasing interest. • Developed market positioning by collaborating with sales managers to… Show more • Lead marketing role responsible for developing brand strategies and integrated marketing plans to attract and engage qualified audiences for a suite of B2B magazines, websites and trade shows. • Supported sales teams by developing content marketing campaigns to generate new customer leads and advance the sales conversation; created white papers to identify and qualify specific areas of purchasing interest. • Developed market positioning by collaborating with sales managers to identify brand advantages and competitive differences. • Directed all marketing communications, collateral creation and wrote all marketing copy. • Analyzed campaign statistics to continually improve net results. Revised trade show marketing plan and messaging resulting in a 25% increase in qualified registrations. • Managed social media accounts increasing followers, quality of posts, and content shared. • Managed a staff of two direct reports plus provided marketing direction to a team of print, web, email and video designers; senior leadership position for integrated media department. Show less • Lead marketing role responsible for developing brand strategies and integrated marketing plans to attract and engage qualified audiences for a suite of B2B magazines, websites and trade shows. • Supported sales teams by developing content marketing campaigns to generate new customer leads and advance the sales conversation; created white papers to identify and qualify specific areas of purchasing interest. • Developed market positioning by collaborating with sales managers to… Show more • Lead marketing role responsible for developing brand strategies and integrated marketing plans to attract and engage qualified audiences for a suite of B2B magazines, websites and trade shows. • Supported sales teams by developing content marketing campaigns to generate new customer leads and advance the sales conversation; created white papers to identify and qualify specific areas of purchasing interest. • Developed market positioning by collaborating with sales managers to identify brand advantages and competitive differences. • Directed all marketing communications, collateral creation and wrote all marketing copy. • Analyzed campaign statistics to continually improve net results. Revised trade show marketing plan and messaging resulting in a 25% increase in qualified registrations. • Managed social media accounts increasing followers, quality of posts, and content shared. • Managed a staff of two direct reports plus provided marketing direction to a team of print, web, email and video designers; senior leadership position for integrated media department. Show less
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Energy Central
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Marketing & Production
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Jan 2009 - Mar 2013
•Designed strategic and tactical plans for acquiring and engaging core audience segments across a complex product environment, including multiple websites, e-newsletters, webinars, magazines, conferences, job board, research/consulting services, social media groups, association membership. •Expanded content marketing strategies incorporating white papers, video, infographics, industry glossaries, social media discussions and industry partnerships. •Increased website traffic from… Show more •Designed strategic and tactical plans for acquiring and engaging core audience segments across a complex product environment, including multiple websites, e-newsletters, webinars, magazines, conferences, job board, research/consulting services, social media groups, association membership. •Expanded content marketing strategies incorporating white papers, video, infographics, industry glossaries, social media discussions and industry partnerships. •Increased website traffic from social media sources by 700%. •Piloted efforts to re-launch conference website increasing page views and time on site by 52%. •Directed multi-channel conference campaign resulting in 121% increase in paid registrations of target audience. •Redesigned workflows and processes within department resulting in 17% savings in labor. •Renegotiated vendor pricing and processes which reduced costs by over $80,000 annually. •Pioneered efforts to rebrand numerous products, including corporate rebranding initiative. •Spearheaded efforts to drive website traffic through content optimization. •Optimized landing pages achieving conversion rates as high as 94%. •Managed staff of seven; member of senior leadership team. Show less •Designed strategic and tactical plans for acquiring and engaging core audience segments across a complex product environment, including multiple websites, e-newsletters, webinars, magazines, conferences, job board, research/consulting services, social media groups, association membership. •Expanded content marketing strategies incorporating white papers, video, infographics, industry glossaries, social media discussions and industry partnerships. •Increased website traffic from… Show more •Designed strategic and tactical plans for acquiring and engaging core audience segments across a complex product environment, including multiple websites, e-newsletters, webinars, magazines, conferences, job board, research/consulting services, social media groups, association membership. •Expanded content marketing strategies incorporating white papers, video, infographics, industry glossaries, social media discussions and industry partnerships. •Increased website traffic from social media sources by 700%. •Piloted efforts to re-launch conference website increasing page views and time on site by 52%. •Directed multi-channel conference campaign resulting in 121% increase in paid registrations of target audience. •Redesigned workflows and processes within department resulting in 17% savings in labor. •Renegotiated vendor pricing and processes which reduced costs by over $80,000 annually. •Pioneered efforts to rebrand numerous products, including corporate rebranding initiative. •Spearheaded efforts to drive website traffic through content optimization. •Optimized landing pages achieving conversion rates as high as 94%. •Managed staff of seven; member of senior leadership team. Show less
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VP-Audience Development/Digital Intelligence
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Oct 2002 - Jan 2009
•Directed the circulation functions of six consumer and seven B-to-B magazines, including new subscriber acquisition and current customer retention. •Managed combined promotional budgets of $800,000. •Increased response levels of email renewals by 50% through segmentation testing and “remail” efforts. •Increased net subscriptions 21% through landing page optimization. •Instrumental in the launch of five new magazines and six brand extensions. •Pioneered… Show more •Directed the circulation functions of six consumer and seven B-to-B magazines, including new subscriber acquisition and current customer retention. •Managed combined promotional budgets of $800,000. •Increased response levels of email renewals by 50% through segmentation testing and “remail” efforts. •Increased net subscriptions 21% through landing page optimization. •Instrumental in the launch of five new magazines and six brand extensions. •Pioneered group sales program to obtain new subscriptions at a lower cost per name. •Managed staff of eight, including creative team; leader of company audience development efforts. •Received company “Above & Beyond” award for superior work and motivation of staff. •Featured speaker at Folio: 2007 industry trade show on topic of “Email Marketing.” •Subscription page featured in Marketing Experiment's live optimization clinic as an example of strong web page optimization, May, 2009.
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Manager of Business Development, Direct Response Division
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Aug 2001 - Oct 2002
•Managed sales process of data division, the highest profit center in company. •Initiated major account program that increased client base by 20%. •Exceeded individual sales goal by 40%; overall team sales doubled over previous year.
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Associate Publisher, Mountain Living and Log & Timber Style magazines
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Aug 1998 - Aug 2001
•Increased print advertising sales by 38% in a twelve-month period. •Achieved new magazine team milestone: $1 million in pre-season contract sales. •Spearheaded spin-off of sister publication. •Increased sales rep productivity. •Managed staff of seven, including editors, art directors, and sales staff.
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Newsstand Coordinator
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Sep 1996 - Aug 1998
•Designed new computer program to accurately report sales efficiencies, report account history, and invoice distributors. •Negotiated retail placement and positioning in major grocery chains. •Implemented point-of-purchase programs. •Created distributor incentive programs.
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Education
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University of Redlands
BA, Music, Business Administration -
Universität Mozarteum Salzburg
Music -
American Symphony Orchestra League
Symphony Management Seminar
Community
