Experience

CNP

• Tunisia
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Jan 2018 - Present

  . Define and implement the commercial strategy to sustain and develop the flexible packaging activity locally and for export . Develop the annual sales budget by area . Develop sales according to quantitative targets and qualitative targets to growth sales and market shares for different market: FMCG, Personal Care, Household Care, Industrial etc... . Make market research to develop the flexible packaging printing activity (printed films flexo or helio printed, monolayer, mono-materials, multilayers, coated film, barrier and, technical films, etc. . Analyze market and sales data by targets and launch marketing actions to achieve sales and marketing objectives. . Insure the printing process from order receiving to delivering final packaging to the client. . Development of the strategic plan per couple (product / market) and Customer Relationship Management system . Participate in innovation projects (new advantage / product / market) and work with R&D to develop new products , bioriented film, coated film, recycled film and Paper like etc.) . Visit trade fairs like K2019, plast milan, Djazagro to discover the new technologies of printing and packaging and contact differents suppliers. . Make market research on the sub-Saharan African market. . Set up the internationalization strategy by country and region and Support our export partners for the development of sales( ALGERIA Pepsi and Fruital CocaCola, MOROCCO SBBC, NIGER Akakos, GUINEE CONAKRY group CEG (Coyah water), SAPRIA (juice caprisun and soft drink Coyah),



L'EPI D'OR

• Tunisia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Responsible

  • Aug 2010 - Dec 2017

  . Development of the brand strategy and marketing plan . Continuously analyze the market, its development and the activity of the competition. . Understand customer needs and expectations: set up quantitative and qualitative marketing studies. . Meet the needs of the export subsidiary and the quality department to prepare the advertising media necessary for the actions (fairs, seminars, events, etc.) . Project manager attached to general management: Responsible for the strategic reorganization and commercial development of the subsidiary L’EPI D’OR Distribution (Door to door activity). . Elaboration of the Census, mapping & zoning. . Set up coverage, distribution, visibility and sales objectives . Set up the activity's KPI's: coverage rate, successfull rate, SKU & sales . Preparation of tactical and strategic action plans for the marketing of all the group's products in the retail circuit . Preparation of the annual budget by region. . Preparation of sales forecasts for the group's products with the Supply Chain. . Implementation of Route to Market projects and Trade Marketing operations. . Optimization of routing, vertical growth and implementation of information systems.



Candia (Coopérative Sodiaal)

• France
• Dairy Product Manufacturing
• 400 - 500 Employee

• Brand Manager

  • Feb 2009 - Jul 2010

  • Qualified and launched the brand "Candia" Range white milk, flavored milk line, lactose free milk " Double Douceur ", skimmed milk "Silhouette" ½ liter bottle, milk with vitamin "VIVA" and butter "Candia” of Candia brand. • Performed a successful total restage & « P’tit Brassé », yoghurt to drink “Elbene” ...: range ultra-fresh dairy products of TL Brand Set and apply the brand strategy• Set and apply the brand strategy• Set business plan• Analyze Market and sales results• Lead Market research• lead launching process for new brands• Developed new brand identity and new positioning according to quali and quanti market research.• Elaboration of annual marketing plan and Strategic plan.• Participate on Breakthrough innovation projects (New Benefit/new Brand) and working with cross functional team to deliver feasibility and Innovation agenda.• Planning, implementation and post evaluation of trade marketing operations on the modern and traditional trade channel.• Preparation of consumer promotions and recommendations for annual plan in line with marketing objectives.• Evaluation of trade marketing activities (pre-evaluation and post-evaluation)

• Junior Brand Manager

  • Jun 2006 - Jan 2009

  • Performed a successful total restage of “P’tit Doux” and “P’tit Gourmand” the ultra-fresh dairy products.• Qualified and launched the brand "Candia" Range white milk, flavored milk line, Lben & Raieb, lactose free milk• Developed brands strategy and yearly marketing plans.• Managed brands’ P&L and Marketing Mix elements.• Actively observe and ensure adherence to quality standards across all initiatives.• Monitored and analyzed sales, market share trends and competitive activity through internal data, retail audit & trackers data.• Collaborated with local & international agencies.• Development and monitoring of trade marketing operations.• Performed both qualitative & quantitative consumer research.