Яна Покровская

Account Manager at AdWatch
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Русский Native or bilingual proficiency
  • Английский Professional working proficiency

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Experience

    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2016 - Present

      Working at Client Service Department with Pernod Ricard Rouss (brands: Jameson, Martell, Olmeca). Key responsibilities: 1. Leading and managing SMM campaigns and digital projects from briefing to realization; 2. Setting the tasks/briefing to different agency's departments and control over its implementation; 3. Preparation of content plans and monitor the posting; 4. Day-by-day communication with the client; 5. Maintaining project workflow; 6. Making the monthly reports to the client; 7. Making the presentations with agency's offers. 8. Planning the stages of digital campaigns. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Digital Manager
      • Oct 2014 - Sep 2016

      Working in digital Nike team. Key responsibilities: 1. Nke.com leading including global and local digital campaigns - Leading and managing seasonal digital campaigns in cooperating with social managers; - Consumer journey development (increase usability and visibility of specific campaign hubs and local pages, create seamless and easy access to Nike live events); - Digital strategy development and planning the stages of campaign in different channels; - Gathering the campaign's stats and results; - Online registrations creation via specific client's tool (including images and copies creation cooperating with agency's creative department); - Email templates creation (global and local) and emails delivering on behalf of the brand; - Working with freelancers and contractors and control over the implementation of their tasks; - Day-by-day communication with the client; - Maintaining project workflow. 2. Local pages creation from scratch - Wireframes and mock-ups creation in cooperating with digital art director and UX-designer; - Creation and updating page content in cooperating with agency’s creative department and UX-designer, branding pages for local activations and specific campaigns; - Working on Adobe CQ5 platform; - Development different digital mechanics to attract new consumers and increase the conversion. 3. Global content adaptation and reviewing web-pages, global marketing emails, copies and product lines. 4. Reviewing mobile apps' content and apps testing. Show less

    • Russian Federation
    • Staffing and Recruiting
    • Marketing Manager
      • Feb 2013 - Sep 2014

      Duties: 1. SMM Creation and promotion of social pages and communities in Facebook, LinkedIn and Youtube: - Social strategy development and content creation; - Content posting; - Organization and carrying out of stimulating activations to attract the target audience to the company pages/communities; - Development the digital-mechanics to bring social's audience to the company's website; - Communication with users and target audience. 2. Event managment Organization of two events per month (one paid and one free) for top managers and business owners: - Creation events' announcements; - Engaging members through social networking and emails; - Searching for partners and areas for events; - Providing photo and video shooting; - Management of registration, including through the online service Timepad; - Create targeted advertisements to promote activities on Facebook; - Registration and accreditation of participants directly at the event; - Event reporting in social networks (photos and videos, as well as other materials). 3. Participation in the redesigning and renaming of the company. Participation in the development of the company's new site design, cooperating with the web-designer. 4. Searching, preparation and updating website's content (articles, news, announcements, photo-materials). Professional achievements: - Withdrawal in profits paid events "Contacts Exchange" for 3 month; - Constant number of free events participants were always 80-100 people (monthly); - Regular subscriber growth of Facebook page (on average - 25 per month). Show less

    • Russian Federation
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Assistant Advertising Manager
      • Oct 2012 - Jan 2013

      Working in digital team in Marketing Department. Duties: - Keeping the department workflow, support for communication with clients and contractors; - Optimization of the work of the Department, resolving the organization issues of the department; - Analytics activities in the official communities in social networks, as well as the website (www.ctc.ru); - Preparation of presentations and project department reports; - Website content filling; - Participation in discussions, brainstorming sessions and implementations promotions television projects on the website (www.ctc.ru) and social networks. Show less

  • ММФР "Red Apple"
    • Москва, Россия
    • Ассистент
      • Sep 2011 - Sep 2012

      Работа в Дирекции фестиваля 2 года подряд (помощь в организации, общение с жюри, помощь на судействе, аккредитация участников). Работа в Дирекции фестиваля 2 года подряд (помощь в организации, общение с жюри, помощь на судействе, аккредитация участников).

    • Switzerland
    • Computer and Network Security
    • 700 & Above Employee
    • Стажер, специалист по маркетинговым коммуникациям
      • Mar 2012 - May 2012

      Стажер, специалист по маркетинговым коммуникациям Анализ упаковки конкурентов, отчет об анализе, выработка рекомендаций по улучшению упаковки компании. Обзор и анализ бренд-инициатив конкурентов и компаний в IT-сфере, обзор спонсорских и ко-брендинговых проектов мирового уровня. Составление и представление отчета о проделанной работе. Стажер, специалист по маркетинговым коммуникациям Анализ упаковки конкурентов, отчет об анализе, выработка рекомендаций по улучшению упаковки компании. Обзор и анализ бренд-инициатив конкурентов и компаний в IT-сфере, обзор спонсорских и ко-брендинговых проектов мирового уровня. Составление и представление отчета о проделанной работе.

Education

  • Государственный Университет - Высшая Школа Экономики
    специалист, Связи с общественностью, реклама и прикладная коммуникация
    2009 - 2014

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