Chelsea Chapman
Head of Growth at Food Revolution Network- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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LGBTQ+ Inclusive Sales, Marketing & Customer Service
InsperityJan, 2023- Nov, 2024 -
Emergency Response - First Aid/CPR/AED
Medic One Academy USASep, 2005- Nov, 2024 -
Mental Health First Aid
National Council for Behavioral HealthJul, 2017- Nov, 2024
Experience
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Food Revolution Network
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Head of Growth
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Jul 2022 - Present
-Supports the success of the entire organization by serving as a member of the FRN Leadership Team and works to develop, implement, and successfully execute a growth roadmap.-Works with ad managers and advertising consultants to plan, develop, and execute profitable campaigns across multiple platforms, channels, and media.-Drives the process of building, modifying, testing, and otherwise managing marketing and sales funnels that convert both cold and warm audiences for our various FRN offerings.-Develops and implements systems and campaigns to maximize long-term lead and customer relationships and value.-Collaborates with graphic and video production teams to drive the creation of audio/visual elements that properly and successfully convey the FRN tone, positioning, and brand.-Manages and collaborates with the Affiliate Team to identify, evaluate, and develop robust, mutually beneficial partnerships and joint ventures to increase overall impact and brand awareness.-Identifies short-term and long-term budget and resource needs, including the development and continuous updating of the Growth Team budget, and also engaging as needed with profit/loss projections, expenditure spending, and other financial considerations.-Manages, leads, trains, and develops a powerhouse Growth Team, identifying revenue-generative opportunities for team member expansion and nurturing the development and performance of each team member.
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Partnerships Manager
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Sep 2021 - Jul 2022
-Collaborated with the Head of Marketing and CEO to advance Food Revolution Network's mission through strategic partnerships that expand FRN's reach, impact, and revenues.-Drove high volume, multi-user licensing/group deal-making for existing and customized product offerings with corporate, government, and community organizations.-Developed creative partnerships with “non-industry” organizations, such as landscape architects, urban planners, non-profits, corporations, medical associations, medical school nutrition programs, governments, hospitals and health care chains, corporate wellness programs, and more, that have an interest in furthering the FRN mission or benefiting from the FRN products.-Identified, prioritized, and initiated media and PR and advocacy opportunities that increase overall mission engagement and impact on a wider scale.-Conducted outreach, negotiation, and scheduling for potential and planned guests, experts, and co-hosts, for FRN properties.-Oversaw the partnerships and affiliate program budgets, by reporting quarterly and annual OKRs and KPIs.-Collaborated with, manages, and leads the Affiliate Manager to generate inbound traffic promoting FRN’s work, and to secure deals for outbound promotions that generate revenues, traffic commitments, and that serve the FRN audience.-Managed and lead Partnerships Group members via recruiting, hiring, onboarding, and ongoing support to create a healthy, productive, efficient, and supportive workflow and to bottom-line success in fulfilling the objectives of each group member.
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Affiliate Manager
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Jun 2019 - Sep 2021
-Worked closely with the CEO and other key staff in all aspects of affiliate management.-Managed 200+ joint venture/affiliate relationships – maintaining strong attention to detail and representing values of authenticity, trustworthiness, accountability, integrity, friendliness, and professionalism.-Negotiated agreements, secures promotions of FRN properties, and manages the vetting and planning process for outbound joint venture promotions.-Worked to recruit new JV partners to share FRN's work.-Found and integrated third-party, mission-aligned resources into the FRN content ecosystem.-Collaborated with the design and content teams to support affiliates in having the landing pages, tools, and copy they need to help them succeed.-Reviewed affiliate partner promotions to ensure they are in compliance with FRN's branding requirements.-Tracks affiliate partner metrics, including clicks, leads, and revenues.-Works with the finance team to manage inbound and outbound payments, and communicates directly with partners about financial issues.-Works cross-functionally with all teams to support FRN's mission and generate revenue.
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Community Team Member
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Mar 2016 - May 2019
-Represented Food Revolution Network in both private and public conversations with the community to ensure a high level of member satisfaction-Proactively implemented a new FAQ page for the website and developed new ways for members to help themselves thereby cutting down on support tickets-Identified issues that needed to be escalated to the development, content, and technical teams to optimize user experience-Developed reporting systems for the Community team to work cross-functionally with other internal teams-Served as the interim manager for a period of 6-months
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The Chapman Way LLC
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United States
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Founder
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Jan 2016 - Present
- I help companies cultivate meaningful connections, develop powerful brand stories, and optimize their customer journey.- Consults clients on creating and streamlining their brand story across multiple platforms, including social media- Directs targeted marketing efforts that introduce new products and promote product visibility- Analyzes industry trends and compiles market research to inform planning and strategy for clients - I help companies cultivate meaningful connections, develop powerful brand stories, and optimize their customer journey.- Consults clients on creating and streamlining their brand story across multiple platforms, including social media- Directs targeted marketing efforts that introduce new products and promote product visibility- Analyzes industry trends and compiles market research to inform planning and strategy for clients
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Simi Valley Unified School District
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United States
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Education Administration Programs
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300 - 400 Employee
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Substitute Teacher
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Apr 2016 - Feb 2018
-Specialized in theatre, reading, and english classes.-I worked from home at the time, and therefore was occasionally available to substitute teach. I did this in an effort to inspire and foster growth in the youth in my community, as I enjoy being involved in the education field. -Specialized in theatre, reading, and english classes.-I worked from home at the time, and therefore was occasionally available to substitute teach. I did this in an effort to inspire and foster growth in the youth in my community, as I enjoy being involved in the education field.
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MKTG
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United States
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Advertising Services
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700 & Above Employee
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Brand Host
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Dec 2010 - Dec 2015
- Assisted with marketing development- Mersonal appearances to promote brand awareness among consumers- Hosted special events for distributors and business owners - Assisted with marketing development- Mersonal appearances to promote brand awareness among consumers- Hosted special events for distributors and business owners
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Temporary Executive Assistant
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Jun 2015 - Sep 2015
- Assisted in the initial development of database flow and maintained accounts within database while helping to maintain a positive office culture- Conserved Chief Executive Officer's time by reading, researching, and routing correspondence and initiating telecommunications- Processed contracts and invoices for facilities and applicators involved in training program - Assisted in the initial development of database flow and maintained accounts within database while helping to maintain a positive office culture- Conserved Chief Executive Officer's time by reading, researching, and routing correspondence and initiating telecommunications- Processed contracts and invoices for facilities and applicators involved in training program
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Hyundai Motor America
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Product Specialist
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May 2014 - Jun 2015
- Maintained in-depth knowledge of the Hyundai vehicle and technology lineup- Interacted with consumers to relay information about the brand and products - Maintained in-depth knowledge of the Hyundai vehicle and technology lineup- Interacted with consumers to relay information about the brand and products
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Dodger Properties LLC
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Entertainment Providers
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1 - 100 Employee
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Dance Captain/Understudy/Actors’ Equity Liaison for Duck Commander Musical
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Jan 2015 - May 2015
- Maintained the artistic standards of all choreography and musical staging- Memorized multiple performance tracks as an offstage swing- Provided representation and contracts management with Actor's Equity on behalf of the entire cast - Maintained the artistic standards of all choreography and musical staging- Memorized multiple performance tracks as an offstage swing- Provided representation and contracts management with Actor's Equity on behalf of the entire cast
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Mattel, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Barbie LIVE! the Musical-Title Role (Barbie)/Press Ambassador
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May 2013 - May 2014
- Played lead role of Barbie in Mattel’s international musical production of Barbie Live! the Musical- Interacted with members of the press as an ambassador for Mattel to promote the musical and brand - Played lead role of Barbie in Mattel’s international musical production of Barbie Live! the Musical- Interacted with members of the press as an ambassador for Mattel to promote the musical and brand
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Website Manager/Event Coordinator
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Jul 2011 - Jun 2013
- Assisted in the creation and design of the foundation's website- Managed all social media channels on behalf of the foundation- Organized and coordinated events to raise awareness and generate funding - Assisted in the creation and design of the foundation's website- Managed all social media channels on behalf of the foundation- Organized and coordinated events to raise awareness and generate funding
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Executive Assistant
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Feb 2012 - Jun 2012
- Assisted clients with their website design, and managed in-office communication as well as social media account management- Assisted owner of company with any and all errands, e-mails, and other tasks- Strategized to attract and sustain potential customers on sites in order to promote sales - Assisted clients with their website design, and managed in-office communication as well as social media account management- Assisted owner of company with any and all errands, e-mails, and other tasks- Strategized to attract and sustain potential customers on sites in order to promote sales
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Management Information Systems Manager
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Mar 2011 - Sep 2011
· Managed all content on 3 websites using Magento and Wordpress· Direct supervisor of 3 employees through utilizing Open ERP · Strategized to attract and sustain potential customers on sites in order to promote sales · Communicated with vendors and independent contractors· Managed 50+ affiliates for clothing line · Managed all content on 3 websites using Magento and Wordpress· Direct supervisor of 3 employees through utilizing Open ERP · Strategized to attract and sustain potential customers on sites in order to promote sales · Communicated with vendors and independent contractors· Managed 50+ affiliates for clothing line
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Nanny to Two Children
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Mar 2009 - Mar 2011
- Responsible for a newborn and a 2 year old- Changed diapers, cooked meals, helped with light housekeeping - Took children to the park, and to other activities - Worked to stimulate their imaginations while maintaining a positive learning environment - Responsible for a newborn and a 2 year old- Changed diapers, cooked meals, helped with light housekeeping - Took children to the park, and to other activities - Worked to stimulate their imaginations while maintaining a positive learning environment
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Children's Party Entertainer
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Sep 2007 - Sep 2009
- Managed groups of up to 50 children for a period of one to five hours- Was responsible for singing songs, performing stories, doing magic tricks, playing games, face painting, and making balloon animals - Managed groups of up to 50 children for a period of one to five hours- Was responsible for singing songs, performing stories, doing magic tricks, playing games, face painting, and making balloon animals
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Cashier/Customer Relations
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Sep 2008 - Feb 2009
- Greeted customers upon their arrival- Assisted with self serve machines- Maintained a great deal of cleanliness and hygiene at the checkout counter as well as on the premises- Offered customers courteous and simple service, and handled complaints in a professional manner - Greeted customers upon their arrival- Assisted with self serve machines- Maintained a great deal of cleanliness and hygiene at the checkout counter as well as on the premises- Offered customers courteous and simple service, and handled complaints in a professional manner
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Assistant
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Jun 2007 - Sep 2007
- Managed document filing- Answered phone and took messages- Organized and planned events, and provided onste assistance at events - Managed document filing- Answered phone and took messages- Organized and planned events, and provided onste assistance at events
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Community
