Jeff Lanctot
Director of Marketing and Brand Management at Cyan- Claim this Profile
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Bio
Manny Trembley
Having worked along side Jeff on both professional and personal projects over the past 8 years I cannot recommend him highly enough. Not only does he bring a high level of professionalism and knowledge to every project but he also has a keen sense of design, an understanding of narrative storytelling through the camera, an innate ability to manage projects as well as a great work ethic. I've worked along side him in theater, film production, effects work and sought out his input and eye for my own projects. Jeff would be an asset to every photography shoot or project. I can't recommend him enough.
Nick Malara
Jeff is a highly professional, hard-work and solution oriented artist with a variety of talents. Jeff's photographic and video work at our company has increased the over-all quality of our catalogues and sales materials exponentially. Being a small business owner in the past has equipped him with effective marketing sensibilities which combined with his creative expertise make him a great asset in our art department. It is a great privilege working with him. I would highly recommend him for any project pertinent to his skill set.
Manny Trembley
Having worked along side Jeff on both professional and personal projects over the past 8 years I cannot recommend him highly enough. Not only does he bring a high level of professionalism and knowledge to every project but he also has a keen sense of design, an understanding of narrative storytelling through the camera, an innate ability to manage projects as well as a great work ethic. I've worked along side him in theater, film production, effects work and sought out his input and eye for my own projects. Jeff would be an asset to every photography shoot or project. I can't recommend him enough.
Nick Malara
Jeff is a highly professional, hard-work and solution oriented artist with a variety of talents. Jeff's photographic and video work at our company has increased the over-all quality of our catalogues and sales materials exponentially. Being a small business owner in the past has equipped him with effective marketing sensibilities which combined with his creative expertise make him a great asset in our art department. It is a great privilege working with him. I would highly recommend him for any project pertinent to his skill set.
Manny Trembley
Having worked along side Jeff on both professional and personal projects over the past 8 years I cannot recommend him highly enough. Not only does he bring a high level of professionalism and knowledge to every project but he also has a keen sense of design, an understanding of narrative storytelling through the camera, an innate ability to manage projects as well as a great work ethic. I've worked along side him in theater, film production, effects work and sought out his input and eye for my own projects. Jeff would be an asset to every photography shoot or project. I can't recommend him enough.
Nick Malara
Jeff is a highly professional, hard-work and solution oriented artist with a variety of talents. Jeff's photographic and video work at our company has increased the over-all quality of our catalogues and sales materials exponentially. Being a small business owner in the past has equipped him with effective marketing sensibilities which combined with his creative expertise make him a great asset in our art department. It is a great privilege working with him. I would highly recommend him for any project pertinent to his skill set.
Manny Trembley
Having worked along side Jeff on both professional and personal projects over the past 8 years I cannot recommend him highly enough. Not only does he bring a high level of professionalism and knowledge to every project but he also has a keen sense of design, an understanding of narrative storytelling through the camera, an innate ability to manage projects as well as a great work ethic. I've worked along side him in theater, film production, effects work and sought out his input and eye for my own projects. Jeff would be an asset to every photography shoot or project. I can't recommend him enough.
Nick Malara
Jeff is a highly professional, hard-work and solution oriented artist with a variety of talents. Jeff's photographic and video work at our company has increased the over-all quality of our catalogues and sales materials exponentially. Being a small business owner in the past has equipped him with effective marketing sensibilities which combined with his creative expertise make him a great asset in our art department. It is a great privilege working with him. I would highly recommend him for any project pertinent to his skill set.
Experience
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Cyan
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United States
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Computer Games
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1 - 100 Employee
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Director of Marketing and Brand Management
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Aug 2019 - Present
Primary responsibility for strategy and execution of all internal Marketing, Branding, Comms, and Merch efforts at Cyan. I report to the Executive Team in this role. • Led marketing and comms efforts for Cyan's 2021 release of a newly-imagined VR enabled version of the video game Myst. Game has won many awards and accolades since release, including the prestigious Apple Mac App Store Game of the Year and the Webby People's Voice Award for Technical Achievement. • Responsible for managing a department of full-time and contracted team members in the fulfillment of company marketing and communications goals. • Responsible for marketing and brand management of 14 game properties, on all major game store platforms and the web. • Doubled the social media presence of the company in my first year in the position. Community reach exceeds 100,000 fans across many social platforms and communications methods. Community growth has exceeded 20% year-over-year since starting in this role. • Have used deep experience in content marketing to develop and create content which drives revenue increases with very little external marketing spend. • Built a merch business from the ground-up featuring Cyan's games and have grown it into a 6-figure revenue driver. Show less
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Zak Designs
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United States
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Manufacturing
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100 - 200 Employee
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Digital Content Producer
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Mar 2012 - Aug 2019
Product and marketing Photographer, Videographer and Digital Content Producer for Zak Designs, the world’s leading distributor of licensed children’s dinnerware and top producer of trend-focused everyday tableware products worldwide. Directly responsible for all photography produced at Zak Designs. Entrusted with photographing with many of the largest licensed brands in the world, including A-list properties from Disney, Pixar, Sanrio, Nickelodeon, Marvel, DC and many others. Produce high-quality sales/marketing photography and videography which is used extensively at online retail sites such as Amazon.com, as well as mass-market retailers such as Target and Wal-Mart, and high-end specialty retailers such as Macy's, JCPenny's, and Kohl's. Directly responsible for all video and motion graphics work produced at Zak Designs. Video and motion graphics are used for a variety of purposes, including in-store marketing and advertising, trade show marketing and advertising, sales support, as well as social media content. Show less
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Jay Lance Photography
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Spokane, Washington Area
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Commercial Photographer
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Sep 2008 - Aug 2019
Freelance commercial photographer and videographer, specializing in product and marketing photography for corporate clients. Freelance commercial photographer and videographer, specializing in product and marketing photography for corporate clients.
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DigiDeal Corporation
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United States
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Gambling Facilities and Casinos
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1 - 100 Employee
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Project Manager
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Nov 2006 - Mar 2008
Managed the complete development cycle for several electronic table games. Coordinated with sales, marketing, hardware engineering, and software engineering in order to ensure on-time and on-budget development. Managed the complete development cycle for several electronic table games. Coordinated with sales, marketing, hardware engineering, and software engineering in order to ensure on-time and on-budget development.
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FutureSight Consulting
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Business Consulting and Services
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1 - 100 Employee
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Director of Development
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Apr 2002 - Mar 2005
Managed contract employees in the creation of software tools to help calculate ROI of tech purchases. Created ‘support materials’ including marketing videos and photography which was embedded in the tools to assist the purchasing process. Started with company as a part-time contractor and advanced into listed role. Managed contract employees in the creation of software tools to help calculate ROI of tech purchases. Created ‘support materials’ including marketing videos and photography which was embedded in the tools to assist the purchasing process. Started with company as a part-time contractor and advanced into listed role.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Program Manager
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Apr 1998 - Mar 2002
Acted as the program manager for the electrical, plumbing, and HVAC building architecture solutions. Team member for the release of Visio 5.0, Visio 2000, and Visio 2002. Started with company as a Software Test Engineer and advanced into listed role. Acted as the program manager for the electrical, plumbing, and HVAC building architecture solutions. Team member for the release of Visio 5.0, Visio 2000, and Visio 2002. Started with company as a Software Test Engineer and advanced into listed role.
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Education
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1993 - 1996
University of Washington
BA, Graphic Design, Drama
Community
