Senior Global Marketing Manager

• Apr 2019 - Present

At Lighthouse Systems, I am responsible for creating and driving the demand generation programmes for Shopfloor-Online, Lighthouse Manufacturing Execution System software, across all our geographies, EMEA, North America, APAC.As well as managing external suppliers, SEM agencies, designer, web development, etc. I work closely with our sales teams and heads of business on content creation and delivery to engage decision makers at each stage of the buyer's journey.

Marketing Manager

• May 2013 - Apr 2019

Marketing Manager

• Jun 2010 - Dec 2012

GroundSure: leading provider of environmental products and services to the legal and environmental consultancy markets.My responsibilities included:Leading the Marketing Planning processManaging the Distribution Channel marketing (+250 clients including all the main water companies and the property searches resellers).Managing the Front and Back-Office support for the sales team (grown from 2 to 7)Developing and driving End-User engagement (off-line and online)Managing 1 Marketing ExecutiveBudget responsibility: £200KAchievements:Contributed to +17% market share growth (in flat market conditions)Successfully built channel partners' loyalty through exclusive hospitality events (up to 200 attendees) and sponsorships of partners' conferencesIntroduced and developed the Content Marketing strategy (channel and end-user engagement)Other: Led the implementation of MS Dynamics CRM (2010), subsequently worked on the migration of the database to Salesforce.com (2012).Organised market research for NPD purposes.

Marketing Manager

• Jun 2009 - Jun 2010

White Hat Media: Digital web and marketing agency (web, SEO, social)Responsibilities included:Generating inbound leads through cost-effective digital marketing tactics using content marketing and social media.Developing brand awareness in the local market via conferences and workshops, some of these organised with the the Sussex branch of the Chartered Institute of Marketing.Developing brand awareness nationally, through the creation of case studies and PR (managed via flannel, a local PR agency).Working with the account management team to respond to large clients' brief for digital marketing campaigns.I also managed the agency's own website relaunch and regularly wrote for the company's blog.

Marketing Manager

• May 2008 - May 2009

Marketing Comm Coordinator (UK)

• Nov 2006 - May 2008

I worked along side the UK marketing team and the EMEA marcomms team. My role was to coordinate and implement the marketing communication strategy for the UK, for Honeywell Security (Access and Video Systems).This included: organising trade shows and product launches, liaising with clients to create case studies, coordinating design and product marketing to produce adverts published in the trade magazines, creating and broadcasting e-communications. I worked along side the UK marketing team and the EMEA marcomms team. My role was to coordinate and implement the marketing communication strategy for the UK, for Honeywell Security (Access and Video Systems).This included: organising trade shows and product launches, liaising with clients to create case studies, coordinating design and product marketing to produce adverts published in the trade magazines, creating and broadcasting e-communications.

Marketing Manager

• Aug 2003 - Dec 2005

Marketing Manager

• Apr 1999 - Nov 2002

Alcove was a very exciting place to work as it was a start-up on a completely new market (Open Source Software B2B services).I joined the company as employee number 6 and significantly contributed to growing the company. Some key achievements: - created the marketing communications department,- built up the company profile from the ground up in IT media (the company was positionned as a field expert),- contributed to the business plan which succeeded in attracting major private investment,- supported overseas development through coordination of marketing activities in the regions (UK, Spain).I also worked on developing packaged services in liaison with the technical teams.