Dawn Sarro

Conference Marketing Manager at LIMRA
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hartford
Languages
  • Spanish Native or bilingual proficiency
Skills

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Bio

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Morgan Ferrarotti

Dawn is a dependent and hardworking professional who has an impressive work ethic and diverse background. Dawn is a team player who delivers high caliber work which demonstrates her strong dedication to her team and clients.

Steve Knight

Very bright and very energetic person. A pleasure to work with at Spanish Community of Wallingford.

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Credentials

  • Certificate in Economic Development
    Georgia Institute of Technology
    Mar, 2000
    - Nov, 2024

Experience

  • LIMRA
    • United States
    • Financial Services
    • 200 - 300 Employee
    • Conference Marketing Manager
      • May 2016 - Present

      Create and implement marketing strategies for LIMRA conferences. Collaborate with various stakeholders to successfully implement marketing strategies on time and on budget. Demonstrate creativity, innovation, strategic thinking and advanced project management skills for each project. Manage the conference support marketing team including workflow, training, coverage and professional development.Strategy Development• Meet with internal clients and partners to understand business objectives and marketing needs for each conference or event.• Develop a marketing strategy designed to achieve desired results, and a campaign budget.• Present marketing plans to clients for buy-in and sign-off.• Decide on appropriate marketing approach based on the business situation.• Manage relationships with strategic conference media partners.Project Management• Develop strategies for each conference. Including goals, objectives and tactics for each assignment.• Collaborate with direct reports, other marketing and conference team members to execute strategies.• Craft innovative and creative marketing strategies, videos and other marketing materials that promote our events and brands.• Act as a marketing program manager/team lead for assigned projects. Show less

    • Senior Marketing & Communications Specialist
      • Sep 2012 - May 2016

      Drive revenue by developing and implementing marketing strategies for a number of LIMRA conferences and products utilizing creativity, leadership, the ability to effectively influence others and “sell” ideas, innovation, and strategic thinking.• Develop and lead the execution of creative ideas and strategic marketing plans to achieve the goals and objectives of each conference or project. • Innovate, create and manage the design and multimedia teams to deliver marketing campaigns, videos, social media presence and other marketing elements that promote conferences, research and/or other products and the brand.• Manage outgoing communications initiatives (email campaigns, target list management, social media, webinars, etc.) to drive traffic to website and convert into registrations.• Measure campaign ROI and make actionable recommendations for new projects that will move the needle.• Oversee podcast production to ensure all programs are produced at the highest level of quality, and posted on-time and according to schedule based on the timliness of content. Partner with the Public Relations and Research teams to strategize and develop new and innovative methods of delivering relevant content to meet member needs and increase revenue.• Work closely with the head of Public Relations to ensure any public relations or media relations activities meet LIMRA brand standards. Show less

  • The Hartford
    • United States
    • Financial Services
    • 700 & Above Employee
    • Project Manager - Marketing & Communications - Philanthropy & Community Relations
      • Apr 2011 - Sep 2012

      Project managed a variety of internal marketing initiatives, programs, events and campaigns in support of the Philanthropy & Community Relations Team. • Developed and executed the company-wide 2011 United Way employee giving campaign. Donations exceeded $2.82 million, surpassing the company's goal of $2.6 million. The employee participation rate was 84%, an increase over the 80% rate from the previous year. • The 2011 United Way campaign won the United Way's highest award, Best in Show, in February 2012. This award recognizes creativity, passion and the successful mobilization of campaign coordinators, volunteer committees, executive leadership and employee engagement. • Managed The Hartford's internal and external donor solicitation process for the Juvenile Diabetes Research Foundation to support the Star of Hope award presented to the CEO of The Hartford at the 2012 Promise Ball, a major fundraiser for the area's regional chapter of the national non-profit. Served on the Gala Committee planning the event which drew over 800 attendees and succeeded in raising over $1.28 million. • Oversaw the Team Hart Community Service Program of volunteer management which provides community service opportunities for Hartford employees nationwide. • Redesigned The Hartford’s sports and events ticket asset program by establishing company guidelines designed to increase ticket utilization and deepen customer engagement while maintaining transparency into the utilization process. Show less

  • Aetna, a CVS Health Company
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Event Marketing Manager
      • Oct 2007 - Apr 2011

      Led the planning and execution of Aetna conferences, trade shows, hospitality events and sponsorships for the Public & Labor segment, including budget management, scheduling, contract negotiations, consultant/vendor management, and expense reconciliation. • Collaborated with internal and external subject matter experts, speakers to develop event strategy, approach and relevant messaging, determined appropriate sponsorship level based on business objectives. • Fully leveraged sponsorship assets and benefits of cause and event sponsorships to build Aetna brand equity focusing on health care reform issues and racial and ethnic disparities in healthcare. • Participated on a cross-functional team to fully leverage the Aetna partnership with Magic Johnson Enterprises on three key projects/events: The Three Point Play program rollout in Houston, the Community Vitality on-line community and the Magic Johnson Get Active Aetna HQ appearance. • Managed and approved sponsorship requests from the national sales team, executed each request to ensure consistent branding. • Aligned event strategy, activities and materials with overall company goals and objectives; company branding, positioning and messaging, including lead generation and media relations. • Devised tools to establish metrics and quantify the ROI on corporate event marketing initiatives. • Launched numerous targeted demand generation marketing campaigns to build pipeline of prospects for the sales teams. Show less

  • HMS Healthcare Management Solutions, Inc.
    • Wallingford, CT
    • Sales & Marketing Manager
      • Feb 2006 - Sep 2007

      Provided leadership and expertise in business development and strategic marketing for two healthcare divisions. Identified, developed and maintained new business clients and alliances utilizing industry knowledge and contacts. Developed and implemented overall sales and marketing plans with specific goals and objectives. Participated in community and industry events nationwide such as trade shows, seminars and conventions. Designed, produced and maintained company marketing campaigns and materials, including company websites. Provided oversight of as-needed freelance support, and outside vendors. Kept abreast of healthcare industry developments, competition and legislation that might impact our companies Show less

  • Santander US
    • United States
    • Financial Services
    • 500 - 600 Employee
    • Commercial Sales Officer (Formerly Sovereign Bank)
      • Jun 2003 - Jan 2006

      Positioned Sovereign as a player in trade banking arena and developed a trade client base. Provided high level of responsive service to both internal and external customers. Educated internal staff about the bank’s enhanced capabilities in international trade. Encouraged commercial lenders to cross-sell and made joint calls on customers and prospects. Maintained high visibility for Sovereign in the business community, especially the international trade community. Assisted in rolling out new products as needed and proposed enhancements to existing products and services. Ensured that customer service offered by outsourcing partners met client expectations and bank’s standards. Show less

  • Bank of America
    • United States
    • Banking
    • 700 & Above Employee
    • International Relationship Manager (Formerly Fleet Bank)
      • 2001 - 2003

      Marketed and promoted client companies’ usage of Fleet’s global trade product offerings to expand their businesses. Consistently met and exceeded quarterly sales goals for trade services for designated territory within footprint. Established and maintained excellent rapport with numerous other banks, trade experts and manufacturers. Tapped into Fleet’s resources and presence in more than 21 countries to deliver these financial services to clients. Developed excellent working relationships with Fleet’s country managers in Latin America, Asia and Europe. Comprehensive knowledge of export finance services, including Exim Bank programs, SBA programs and OPIC. Show less

  • Connecticut Department of Economic and Community Development
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Director Latin America (Community Development Specialist)
      • Jun 1997 - Jan 2001

      Directed and managed the State’s trade offices in Latin America: Mexico, Argentina and Brazil. Designed and promoted export development programs for Connecticut’s small to medium-sized manufacturers. Crafted and implemented Connecticut’s trade strategy for the Latin American region. Served as the agency’s primary spokesperson and advocate for international trade initiatives.Managed and coordinated the State’s partnerships and alliances with local, national and international organizations. Prepared position statements, press releases and editorials to promote the administration’s trade policy. Supported agency Commissioners and elected officials, including the Governor at press conferences related to trade. Balanced competing demands for limited resources in a fast-paced, political environment. Show less

    • Manager of Export Development (Sr. Econ Dev Agent/Dev Agent)
      • Feb 1987 - Jun 1997

      Managed the State’s Export Development Group, which defined CT trade activities in Europe, Asia, and Latin America. Directed the State’s network of overseas offices and the Department’s professional staff of trade specialists. Launched the State’s “Mexican Initiative” focusing state resources on the promotion of trade between Connecticut & Mexico, resulting in the establishment of a State trade office in Mexico City. Implemented all aspects of gubernatorial trade missions to Latin America, Europe and China. Planned, organized and promoted all state trade show activities, trade missions, conferences and seminars. Advised Connecticut companies on export related matters, from initial stage of inquiry to closing business agreements. Day to day management of operations, budget and personnel matters related to state employees and private contractors. Show less

Education

  • Thunderbird School of Global Management
    Masters, International Management
  • Saint Joseph College
    BA, Spanish, History
  • Universidad de Valencia, Spain
    JR Year Abroad, Spanish
  • Hartford College for Women
    AA, Liberal Arts

Community

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