Diyaa Hamza
Chief Technology Officer (CTO) at Floward- Claim this Profile
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Bio
Experience
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Floward
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Saudi Arabia
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Technology, Information and Internet
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500 - 600 Employee
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Chief Technology Officer (CTO)
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Jan 2021 - Present
Dubai, United Arab Emirates As a CTO, I oversee the development and dissemination of technology, ensuring that our systems perform optimally and that we maintain the highest levels of security to protect our customers and stakeholders. Leveraging microservices architecture, my team and I enable the rapid, frequent, and reliable delivery of large, complex applications while driving continuous improvement in our systems and processes. I lead a highly committed team of 70+ professionals in different functions (data… Show more As a CTO, I oversee the development and dissemination of technology, ensuring that our systems perform optimally and that we maintain the highest levels of security to protect our customers and stakeholders. Leveraging microservices architecture, my team and I enable the rapid, frequent, and reliable delivery of large, complex applications while driving continuous improvement in our systems and processes. I lead a highly committed team of 70+ professionals in different functions (data, security, engineering, and IT management). We have achieved remarkable results in driving business growth and enhancing the customer experience. Some highlights of my experience include the following: ✧ Spearheaded the development of personalized features and implementation system improvements that increased the conversion rate of active users by 300% in just three years. ✧ Developing and executing an aggressive business strategy that allowed us to scale from a startup with zero staff to a multi-million-dollar operation in nine countries. ✧ Introducing a chatbot that significantly improved the customer experience, resulting in a 50% reduction in customer service-related expenses. ✧ Building an in-house AI inventory system, ordering process management, and last-mile delivery application that reduced logistic costs by 25%. I take pride in these accomplishments and remain committed to driving continued success and innovation in the coming months and years.
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Head of Software Engineering
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Jan 2020 - Dec 2020
As part of my responsibility for technology and product development, I restructured our hiring strategy and successfully attracted high-level applicants who improved the customer experience both internally and externally. Under the guidance of our CEO, my team of great engineers and I were able to generate significant cost savings of approximately half a million dollars in AWS cloud servers by improving the structure of unfamiliar code while maintaining its functionality. We also… Show more As part of my responsibility for technology and product development, I restructured our hiring strategy and successfully attracted high-level applicants who improved the customer experience both internally and externally. Under the guidance of our CEO, my team of great engineers and I were able to generate significant cost savings of approximately half a million dollars in AWS cloud servers by improving the structure of unfamiliar code while maintaining its functionality. We also migrated our legacy system to microservices, enabling resilience and scalability with minimal disruption to existing applications and services.
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Senior Software Engineering Manager
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Jan 2019 - Dec 2019
Two engineers and I utilized Jira boards to monitor and report on work in progress and the stability of the databases. Within three years, we: ✧ Designed and built a platform solution saving approximately half a million dollars in working capital. ✧ Implemented customer relationship management software to monitor KPIs internally. ✧ Conceptualized and developed an application that measured and offered suggestions to improve performance. ✧ Implemented the cloud strategy that… Show more Two engineers and I utilized Jira boards to monitor and report on work in progress and the stability of the databases. Within three years, we: ✧ Designed and built a platform solution saving approximately half a million dollars in working capital. ✧ Implemented customer relationship management software to monitor KPIs internally. ✧ Conceptualized and developed an application that measured and offered suggestions to improve performance. ✧ Implemented the cloud strategy that significantly reduced servers and infrastructure expenses. ✧ Achieved a 60% increase in florist productivity using data and human input to replicate a decision process to enable automation.
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Software Engineering Manager
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Sep 2017 - Dec 2018
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SWiSH
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Kuwait
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Restaurants
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1 - 100 Employee
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Tech Advisor
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Oct 2022 - Jul 2023
Act as a thought leader and subject matter expert on emerging technologies, market trends, and industry best practices, and provide insights on how these can be leveraged to drive business success. The project delivered successfully
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ABYAT
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Kuwait
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Retail
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500 - 600 Employee
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Senior Software Engineer
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Sep 2011 - Sep 2017
I built an HR dashboard for the largest retail store in the Middle East, enabling every department to access and share common data. This dashboard created a better working environment for every employee within the company. My daily review of the Trello board, analyzing workflow, and identifying work efficiencies, led to the design and implementation of the mobile application and the design of the middleware payment software. The app generated a 25% increase in sales productivity… Show more I built an HR dashboard for the largest retail store in the Middle East, enabling every department to access and share common data. This dashboard created a better working environment for every employee within the company. My daily review of the Trello board, analyzing workflow, and identifying work efficiencies, led to the design and implementation of the mobile application and the design of the middleware payment software. The app generated a 25% increase in sales productivity because it gave the sales team much-needed flexibility to view and create quotes anywhere in the store. In addition, the payment software allowed customers to pay without returning to the storeroom. Show less
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Software Engineer
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Oct 2009 - Aug 2011
As the software engineer, I analyzed and modified existing software and constructed and tested end-user applications through programming languages.
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Education
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The Open University
Bachelor's degree, Information And Communication Technology