Joe Sylo

Director of Development at Servants, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
York, Pennsylvania, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Development
      • Sep 2023 - Present

      York, Pennsylvania, United States Servants is a faith based nonprofit serving York, Lancaster, and Adams counties. We partner with volunteers, churches, and organizations locally, regionally, and internationally to address the physical, emotional, and spiritual needs of people in crisis. Locally we provide critical home repairs to older adults and people with disabilities to ensure they have a safe and affordable home. Across the USA, we partner with organizations to send volunteers to repair homes and lives after natural… Show more Servants is a faith based nonprofit serving York, Lancaster, and Adams counties. We partner with volunteers, churches, and organizations locally, regionally, and internationally to address the physical, emotional, and spiritual needs of people in crisis. Locally we provide critical home repairs to older adults and people with disabilities to ensure they have a safe and affordable home. Across the USA, we partner with organizations to send volunteers to repair homes and lives after natural disasters. Our international focus is on ministering to children and youth though sports ministry programs and partnering with national pastors to serve unreached and under-resourced people. Show less

    • United States
    • Media Production
    • 200 - 300 Employee
    • Senior National Account Manager - Consultant360
      • 2021 - 2023

      Malvern, Pennsylvania (Medical Education & Information Publishing) Digital medical marketing specialist partnering with advertising agency planning teams to develop effective HCP targeted pharmaceutical ad campaigns. Utilize impression, eNL, engagement, pay-for-performance, and podcast/video tactics to accomplish defined goals and objectives. Managed key accounts including AbbVie, Janssen, Novartis, and Boehringer Ingelheim. * Promoted to Senior role August 2022 * Grew account billing from $78k to over $1.7 million YOY * Generated over $850,000 in… Show more Digital medical marketing specialist partnering with advertising agency planning teams to develop effective HCP targeted pharmaceutical ad campaigns. Utilize impression, eNL, engagement, pay-for-performance, and podcast/video tactics to accomplish defined goals and objectives. Managed key accounts including AbbVie, Janssen, Novartis, and Boehringer Ingelheim. * Promoted to Senior role August 2022 * Grew account billing from $78k to over $1.7 million YOY * Generated over $850,000 in new business * Provided strategic direction to editorial/data/operations support teams to ensure campaign success Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Vice President, Sales
      • 2017 - 2020

      York - Lancaster - Reading, Pennsylvania Area (WARM103, WSBA, 96.1WSOX, I-105WIOV) Led a team of highly motivated sales professionals to achieve goals with a range of radio advertising and digital business solutions. Review and monitor KPI's to ensure consistent YOY growth. Provide support and guidance for team to succeed in their roles. Fostered a positive and productive environment designed to develop talent and drive individual and team performance. * Exceeded budget goals 2017, 2018 and Q1 2020 * Developed effective recruiting strategy utilizing LinkedIn and… Show more Led a team of highly motivated sales professionals to achieve goals with a range of radio advertising and digital business solutions. Review and monitor KPI's to ensure consistent YOY growth. Provide support and guidance for team to succeed in their roles. Fostered a positive and productive environment designed to develop talent and drive individual and team performance. * Exceeded budget goals 2017, 2018 and Q1 2020 * Developed effective recruiting strategy utilizing LinkedIn and Indeed * Implemented comprehensive sales training program for new sales team members * Managed key accounts to ensure strong relationships and annual billing growth * Led account business reviews and goal setting sessions Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director of Sales
      • 2015 - 2016

      Harrisburg, Pennsylvania Area (Cable Television) Managed Central PA territory including 4 regional offices, 6 managers, 20 account executives representing cable television advertising and digital media. Directed strategy for pricing, packaging, inventory management, budgeting, forecasting, team selling, recognition programs, performance management, training, and recruitment. Divisional leadership roles included: on-boarding and training, subject matter expert, group presenter on the topic of new business development. * Led management… Show more Managed Central PA territory including 4 regional offices, 6 managers, 20 account executives representing cable television advertising and digital media. Directed strategy for pricing, packaging, inventory management, budgeting, forecasting, team selling, recognition programs, performance management, training, and recruitment. Divisional leadership roles included: on-boarding and training, subject matter expert, group presenter on the topic of new business development. * Led management team to achieve revenue budgets in multiple regional offices * Launched initiative that contributed to over $1.2 million in new business development * Provided strategic direction and leadership ensuring financial and operational success * Worked cross functionally to implement plans and achieve goals * Responsible for the financial performance of the department in monthly P&L review

    • Local Sales Manager
      • 2012 - 2015

      York, Pennsylvania Area Led team of 5 local account executives, including 2 remote AE’s in the York/Adams territory. Created strategies for cable television advertising business development with a focus on sports, new business, and digital media. Contributed to LSM Summit Committee, Travel & Tourism Committee and Leadership Academy Pilot Program. * Exceeded 2012, 2013 revenue goals * Generated $595,000 in new business revenue * Ranked “Top 10” in Comcast Spotlight Eastern Division: New Business Growth… Show more Led team of 5 local account executives, including 2 remote AE’s in the York/Adams territory. Created strategies for cable television advertising business development with a focus on sports, new business, and digital media. Contributed to LSM Summit Committee, Travel & Tourism Committee and Leadership Academy Pilot Program. * Exceeded 2012, 2013 revenue goals * Generated $595,000 in new business revenue * Ranked “Top 10” in Comcast Spotlight Eastern Division: New Business Growth, Digital Revenue Growth and Year over Year Growth * Coached President’s Club winners in 2012, 2013, 2014

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • General Sales Manager
      • 2001 - 2011

      York, Pennsylvania (WARM 103, 96.1 WSOX, 910 WSBA, ESPN Radio 1440) Cumulus Radio 2005-2011 Coached, led and trained advertising sales team. Developed business with quarterly revenue plans and targeted revenue initiatives. Managed strategy for pricing, packaging, inventory management, budgeting, forecasting, sports, digital, training and recruitment. Managed key accounts that included Universal Media, Harmelin Media, Stauffers of Kissel Hill and Sleepy’s. * Selected Cumulus Sales Manager of the Month in May 2008 & March 2011 * Sales team… Show more Cumulus Radio 2005-2011 Coached, led and trained advertising sales team. Developed business with quarterly revenue plans and targeted revenue initiatives. Managed strategy for pricing, packaging, inventory management, budgeting, forecasting, sports, digital, training and recruitment. Managed key accounts that included Universal Media, Harmelin Media, Stauffers of Kissel Hill and Sleepy’s. * Selected Cumulus Sales Manager of the Month in May 2008 & March 2011 * Sales team generated over $340,000 in sports sponsorship revenue * Led team to close over 150 new local direct accounts exceeding $450,000 in 2011 * Successfully managed change from Susquehanna to Cumulus ownership Susquehanna Radio 2001-2005 National Sales Manager - Local Sales Manager - General Sales Manager Successfully managed radio advertising sales team through multiple periods of change and restructuring. Effectively merged sales staffs after the acquisition of Brill Media stations WSOX and WGLD. Maintained and rebuilt sales team through the transition from Susquehanna to Cumulus. Implemented new Cumulus Sales Operating System with existing team and trained new team members. Show less

Education

  • Michigan State University
    Bachelor of Arts, Advertising / Communications

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