Experience

Gradientt

• Israel
• Advertising Services
• 1 - 100 Employee

• Chief Growth Officer

  • Jul 2022 - Present

• Chief Account Manager

  • Feb 2022 - Jul 2022

  Gradientt is a performance agency that delivers custom audience targeting, monetization and user elevation.



BiznesLekar

• CEO

  • Jan 2009 - Present

  Business Development Consulting Strategic, operational and anti crisis management Top management and Owner advisory and support Strategic, operational and anti-crisis management on any stage of company life cycle (from startup to holding) Sales and marketing functions creation and management Many years of experience in: • Sales and marketing functions (more them 15 years? Including creation af such functions) • Development and building products and brands, • Strategy development (from global to functional, communication strategy included) • Market launches of products and brands (international included) in Russia and CIS • Creation of Representative office or local importer, Building trading companies • Pre-sale company preparation and anti-crisis management, • All of the above in different industries and different markets on all production cycle stages (engineering, purchasing, production, logistics, distribution) Strong abilities to: • Smooth out operational activity, • Create management reporting with properly balanced KPIs for every employee lever • Build and optimize business model and financial model Resilts: Turnover growth min 25% Profitability drowth min12% 20% success rate for StartUps (more then 100) breakeven in less than 2.5 years Several counterparts: RZD (Russian RailRoads) Tractor Plants Consortium X5 Retail YandexMarket OZON MosKhozTorg Besic Element ComTrans Ltd Instamart (SberMarket now) SberAuto Hyundai Mobility BrightBox (Remoto) Mercedes Show less



C-Cars llc

• Moscow City, Russia

• Executive Director Sales Marketing

  • Jul 2019 - May 2020

  demand testing TA hypothesis testing competitor research (comparison) development of a market entry strategy formation of a sales plan for 2019-2024 (monthly) negotiations with key customers (car manufacturers, large fleets, leasing companies, insurance companies, banks, and other market participants for auto users)формирование пула партнеров negotiations with suppliers of equipment and other services first deals description of the sales process (integration with support processes) preparation of personnel requirements (sales department) employee motivation model development formalization of product requirements price policy segmentation of target audience (prioritization of segments) communication strategy development participation in exhibitions and conferences (including as a speaker) communication with journalists (press releases and publications) preparation of presentations and speeches creation of promotional materials (with the participation of designers and contractors) Show less



Gipsobeton

• Moscow Region, Russian Federation

• Chief Commercial Officer (CCO) - Consultant

  • Mar 2019 - May 2019

  Responsibilities: -purchasing -warehouse -logistics -sales & marketing Goals & targets: -sustain sales of main materials -develop sales of Construction dry compounds Responsibilities: -purchasing -warehouse -logistics -sales & marketing Goals & targets: -sustain sales of main materials -develop sales of Construction dry compounds



MUST.io (https://www.linkedin.com/company/must-io/)

• Advisor

  • Jun 2017 - Jul 2018



Mr. Doors

• Voscow

• Marketing Consultant

  • Jan 2018 - Feb 2018



Foton Motor

• China
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing Director

  • Jan 2016 - Aug 2016

  Market Analisys Communication strategy development New brand launch plan development Budget estimation and planning Product management Pricing Dealer Marketing PR ATL BTL Digital Market Analisys Communication strategy development New brand launch plan development Budget estimation and planning Product management Pricing Dealer Marketing PR ATL BTL Digital



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• 4x4 Product Manager

  • Jul 2010 - Apr 2012

  SUV subdivision management •Product promotion •Market and competitive environment analysis •Life cycle planning •Sales volume planning •Sales channels and strategies development •Sales promotion plans development and implementation •New product launch strategies development and implementation o Nissan Patrol New o Nissan Pathfinder New o Nissan X-Trail New o Nissan Terrano New (Renault Duster) •Sales forecasting •Forecasts corrections based on quarterly performance Pricing •Commercial policy determination •Retail prices development •Commercial budget (incentives) o Annual o Quarters Main results: •KPI fulfillment on regular basis o Each model segment share (in respective competitive segment) o Overall category BC o Each model CMP-i •Reaching #1 position for X-Trail in the segment in 2011 Show less



JSC AVTOVAZ

• Motor Vehicle Manufacturing
• 100 - 200 Employee

• JR41 Market Launch project manager – New Products (PV) promotion department director

  • Mar 2007 - Dec 2008

  “AZ GAZ” Ltd / “PV GG” Ltd New passenger car (Volga Siber) launch management and coordination (RF and CIS) Over 50 employees Project team creation Organizing, implementing and controlling of following activities: •Branding (car model and trade mark) •Product management - Overall car design requirements development and final approval - Component and tooling suppliers nomination, localization - Product equipment determination •Product pricing •Distribution (b2c, b2b & b2g) (complete sales readiness from scratch in 18 months) - budgeting - planning - sales - after sales - dealer network development - dealer personnel training - IT – Dealer portal - marketing communications (development & implementation) - Financial products Main results: •distribution channel development for new PV (from 0 до 140 DC in 18 months) •new distribution organization (legal entity) establishment - “PV GG” Ltd •Putin visit for official production start preparation and coordination (over 500 subordinates – all plant) Show less



Daimler Chrysler Automotive Rus

• Product and Pricing group manager (Chrysler, Jeep, Dodge)

  • Mar 2006 - Mar 2007

  Development and implementation of «Product Planning» and «Product Pricing» Business Processes Product planning Specs and options Pricing Competitive analysis Marketing researches Special financial programs development (b2c, b2b) Training materials development (product and sales related) Sales technical support Main results: Dodge brand launch on Russian market Market launches of Dodge Caliber, Dodge Viper, Jeep Commander, Jeep Compass Market launches preparation for New Chrysler Sebring, Dodge Avenger, Dodge Nitro, Jeep Liberty (Patriot US) Show less



Sony

• Entertainment Providers
• 700 & Above Employee

• product marketing manager eV category (car audio & multimedia)

  • Mar 2004 - Dec 2005

  Market analysis Model range planning Volumes planning Budgeting (promotional budget) Promotion (ATL,BTL, PR, Promo, Expo, Presentations, POP & POS development, production and distribution) Technical and sales training development and implementation Regional dealers development Special conditions development for key wholesalers Negotiations with key retailers (Mir, M-Video, Eldorado, Tekhnosila) Main results: Market launch of MV-700HR/HRS and P5 subwoofers Overachievement of sales plan in 2005 by 2 times Show less



TCS John Huxley Representative office in Moscow

• Sales Manager Casino Equipment (b2b)

  • Oct 2003 - Mar 2004

  Sales Negotiations Contracts Orders Coordination with manufacturer Shipments Main results: Personal sales for over 3.5 mln USD in 4 months Casino de'Paris Project big deal for 2.5 mln USD Sales Negotiations Contracts Orders Coordination with manufacturer Shipments Main results: Personal sales for over 3.5 mln USD in 4 months Casino de'Paris Project big deal for 2.5 mln USD



Honda Motor Co Ltd

• After sales department senior specialist

  • Nov 2002 - Jul 2003

  Dealer development Dealer sales plans consolidation and approval Dealer commercial conditions development (to stabilize cash flow during transaction from RepOffice to Importer) Technical documentation (Honda Diagnostic System adaptation) Customer claims (b2c, b2b) Main results: Transfer from RepOffice to Importer Dealer development Dealer sales plans consolidation and approval Dealer commercial conditions development (to stabilize cash flow during transaction from RepOffice to Importer) Technical documentation (Honda Diagnostic System adaptation) Customer claims (b2c, b2b) Main results: Transfer from RepOffice to Importer



TechTrade, Ltd

• Managing Partner

  • Jul 2001 - Oct 2002

  Start-Up project - worldwide financial markets trade Financial analysis Risk management Technical support for trading systems Trade rules development Team of traders creation Managing traders Invested capital consolidation (more than 6 mln USD) with 30% annual interest Start-Up project - worldwide financial markets trade Financial analysis Risk management Technical support for trading systems Trade rules development Team of traders creation Managing traders Invested capital consolidation (more than 6 mln USD) with 30% annual interest



Adopt-A-Child Inc

• coordinator

  • Feb 1999 - Sep 2002

  • Documentation • Scheduling • guiding • Documentation • Scheduling • guiding



SkyStream Ltd

• Sales consultant

  • Mar 1997 - Jan 1999

  • customer consultancy • computer assembly • sales • customer consultancy • computer assembly • sales