Experience

Transformation Church | SC

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Strategist

  • Jan 2022 - Present

  • Develops copy for church events, projects, campaigns, sermons, and sermons series• Oversees weekly campus host service announcements, including planning topics, writing campus host scripts, and providing direction during campus host rehearsals• Developed Transformation Church style guide to ensure consistency in grammar and language in all church-wide communication • Led project for new website launch, including working with ministry teams to develop written copy for all ministry areas• Oversaw the strategy and execution for all digital communication channels, including website, newsletters, and social media (February 2020-January 2023)• Assisted in the development and execution of the social media strategy for the launch of lead pastor's new books• Oversaw all church social media platforms resulting in an increase in engagement, reach, and following, including an increase of 14,500 Instagram followers (February 2020-January 2023)• Revamped the weekly newsletter to create a new layout and add more relevant content resulting in a 47% average open rate• Started a new weekly email campaign to share a recap of the sermon and its resources Show less

• Digital Strategist

  • May 2020 - Dec 2021



Northwood Office

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Digital Communications Specialist

  • Dec 2016 - Jan 2020

  • Develops content strategy for all Ballantyne and Northwood Office digital communication platforms, including social media, websites, digital signage and emails • Manages all content for community website, goBallantyne.com, including weekly news articles, events calendar, BCP Card offers and the business directory • Develops and executes social media strategies for Ballantyne community Facebook, Instagram and Twitter accounts • Provides graphic designers with creative direction for digital ads and elevator ads • Develops monthly community newsletter in MailChimp sent to over 9,900 recipients • Collects and distributes employee news and updates through bi-weekly email in MailChimp sent to over 500 employees • Assembled and led a team to rebrand the 2017 community-wide school supplies drive that resulted in a collection of over 80,000 supplies • Spearheaded the effort to turn the goBallantyne.com news page from one page with 12 articles to a blog format where each news post has a unique URL resulting in higher traffic to the website • Manages 50+ digital screens in Ballantyne Corporate Park buildings • Manages social media campaign budget • Manages Northwood Office intranet • Member of the Northwood Ballantyne Wellness Committee, Northwood Office Employee Events Committee and the Ballantyne Business Bash Committee Show less



YMCA of Greater Charlotte

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Electronic Marketing Coordinator

  • Aug 2015 - Nov 2016

  • Manages and creates content for the social media accounts for four branches of the YMCA of Greater Charlotte (5 Facebook pages, 2 Twitter Accounts and 1 Instagram Account) • Manages website content for four branches of the YMCA of Greater Charlotte • Designs pictures used for social media, website and digital signage in Adobe Photoshop • Developed and implemented the “Truliant Tap to Give,” a live Facebook video fundraiser that received over 500 likes in less than 24 hours and resulted in a $2,000 donation to the YMCA’s Annual Campaign • Created a workflow document that visually displays the process of adding a program to the e-commerce website that is now used at the association level (19 branches) • Created content and layout for website of four branches from August 2015-April 2016 • Served as direct report for the Summer 2016 Marketing intern • Created scripts and directed promotional videos for the Morrison Family YMCA's 2016 Summer Camp • Filmed and developed promotional videos for the Steele Creek YMCA's 2016 Summer Camp • Developed and implemented social media plan for the opening of Sara's YMCA in Feb. 2016 • Wrote press release for the Sara's YMCA Grand Opening • Increased page likes on the Sara's YMCA Facebook page by over 1,100 • Increased page likes on the Morrison YMCA Facebook page by over 900 • Increased followers on Morrison YMCA Instagram account by over 500 Show less



The Glosserie

• Raleigh, NC

• Marketing Intern

  • Jan 2015 - Jul 2015

  • Created a weekly social media plan guide • Planed promotions for special events and holidays • Developed content for website • Created a weekly social media plan guide • Planed promotions for special events and holidays • Developed content for website



YMCA of the Triangle

• United States
• Non-profit Organization Management
• 500 - 600 Employee

• After School Counselor

  • Jan 2015 - May 2015

  • Leads a group of children ages 7-8 • Leads a daily devotion to the group • Prepares games for the children to play daily • Leads a group of children ages 7-8 • Leads a daily devotion to the group • Prepares games for the children to play daily



Fellowship of Christian Athletes

• Non-profit Organizations
• 700 & Above Employee

• Co-Director

  • May 2012 - May 2015

  • Co-led the servant-leader team for the Fellowship of Christian Athletes at UNC - Chapel Hill • Planned weekly meetings with speakers including UNC Men's Assistant Basketball Coach Hubert Davis, UNC Football Chaplain Mitch Mason and UNC Women's Head Basketball Coach Sylvia Hatchell • Managed Facebook page (240+ likes) and Twitter (500+ followers) • Sent weekly emails about meetings and Bible studies for the week • Designed digital and print advertising materials in Adobe Photoshop and Illustrator • Planned events for service opportunities such as taking out trash and recycling from students' dorms • Served as women’s Bible study leader and facilitated one-on-one discipleship opportunities for women in the campus ministry in 2014 • Planned and implemented advertising for Fall Fest 2012-14 • Managed incoming donations Show less



Chick-fil-A Restaurants

• 700 & Above Employee

• Marketing Director

  • May 2014 - Sep 2014

  • Developed, planned and implemented the specific franchise's plan for Cow Appreciation Day, a Chick-fil-A national campaign • Wrote and sent press releases for seasonal events to local media outlets • Participated in several radio interviews with WCHL/Chapelboro • Managed social media pages including Facebook (684 likes) and Twitter (165 followers) • Sent out emails to Chick-fil-A mailing list • Assisted in the development of customer loyalty program, the A-list, and continued managing it • Organized on and off-site events for local schools and organizations Show less



Introduction to Graphic Design

• Chapel Hill, NC

• Graphic Design Student

  • Aug 2013 - Dec 2013

  Obtained skills in Adobe Illustrator, Photoshop and InDesign Created branding materials, flyers, a magazine layout and an information graphic Obtained skills in Adobe Illustrator, Photoshop and InDesign Created branding materials, flyers, a magazine layout and an information graphic



Manna Church

• Fayetteville, NC

• Creative Department Intern

  • May 2013 - Jul 2013

  • Developed press release for Ride for Rescue and sent it to media contacts in cities the cyclist rode • Developed a news letter for performer Emory Anderson used to inform others about the G-Five tour • Developed press release for Ride for Rescue and sent it to media contacts in cities the cyclist rode • Developed a news letter for performer Emory Anderson used to inform others about the G-Five tour