Bill Free
Marketing Communications Manager at Athene USA- Claim this Profile
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Bio
Experience
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Athene
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United States
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Financial Services
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700 & Above Employee
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Marketing Communications Manager
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Feb 2014 - Present
West Des Moines, IA I manage the copywriting team for our in-house creative services department, providing strategic and tactical direction on tier 1 creative projects supporting product launches, brand and business development. My day-to-day involves close collaboration with our data and analytics, product, channel marketing and compliance teams.
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Manager, Strategic Marketing Communications
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Sep 2011 - Present
Greenville, SC Primary responsibilities: corporate communications, including public relations, corporate communications and community relations; brand development and management; reputation management.
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Communications Consultant
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May 2011 - Aug 2011
Provided strategic communications counsel, developed and managed communications campaigns and public relations supporting the relaunch of Liberty Life's retail annuity business following its acquisition by Athene Holding Ltd. Communications directly supported the retention of over 10,000 independent agents and key marketing partners.
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RBC Insurance
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Canada
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Insurance
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700 & Above Employee
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Manager, U.S. Corp. Affairs
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Aug 2003 - Apr 2011
Responsible for strategic communications planning and counsel, media relations, community relations and employee communiations for U.S. insurance operations of the Royal Bank of Canada (RBC)
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AICPA
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United States
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Accounting
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500 - 600 Employee
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Marketing Communications Manager
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Feb 1998 - Aug 2003
Responsible for marketing communications strategy and campaign execution for all business lines, including B2C and B2B.
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AICPA
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United States
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Accounting
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500 - 600 Employee
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Manager, Marketing and Product Management
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1995 - 1998
Responsible for a line of over 300 seminar, self study and videocourse training products generating $14 million in annual revenue. Developed and executed product marketing plans utilizing multiple distribution channels, including direct mail, online, trade shows and field sales.
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Education
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The University of Toledo
MA, English -
Miami University
BPhil, Interdisciplinary Studies