Loes Meys

Head of Marketing Operations Europe at PARK NOW Group
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Contact Information
us****@****om
(386) 825-5501
Location
The Randstad, Netherlands, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • French Limited working proficiency
  • German Limited working proficiency
Skills

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Bio

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Credentials

  • Communiceren met Infographics
    Frankwatching
    Sep, 2017
    - Oct, 2024
  • The Ultimate Security Awareness Course - Default
    Blueteam Security
    Apr, 2017
    - Oct, 2024
  • Prince 2
    EXIN
    Apr, 2010
    - Oct, 2024
  • BiSL
    EXIN
    Mar, 2010
    - Oct, 2024
  • ITiLv3
    EXIN
    Mar, 2010
    - Oct, 2024
  • Certified SAFe® 4 Practitioner
    Scaled Agile, Inc.
    Dec, 2019
    - Oct, 2024

Experience

  • PARK NOW has become EasyPark!
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing Operations Europe
      • Oct 2020 - Present

      As Head of Marketing Operations Europe I streamline processes and campaigns needed to grow our market share in each country with our brands Parkmobile, Park-line, PARK NOW and RingGo. With the team of 12 FTE we facilitate all countries in campaign management, marketing communications, digital marketing, advertising, website development, app store optimisation, design and brand management, events, marketing automation and more: everything needed to optimize each life cycle stage of the buyer and customer journey. We build strategy based on the market maturity, cashless penetration and smartphone usage of each country. Key responsibilities:>> Brand strategy and campaign management>> Creative, ad, media & PR agency contact on hub level>> Omnichannel contact strategy: from CPA to ROI per channel and CLTV per customer>> Digital marketing: advertising, tracking, optimisation & automation>> European partnerships

    • Manager Marketing Operations Europe
      • Mar 2019 - Sep 2020

  • Parkmobile
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Communications Manager NL/BE & Marketing Operations
      • May 2017 - Jun 2019

    • Marketing Communications Manager
      • Mar 2016 - May 2017

  • RTL Nederland
    • Netherlands
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Communications and Brand Strategy Video on Demand
      • Sep 2014 - Feb 2016

    • Corporate Communication Advisor Digital & Brand Strategy
      • Oct 2012 - Sep 2014

  • The Bicester Village Shopping Collection
    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2012 - Oct 2012

  • L1
    • Netherlands
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Coordinator New Media
      • Sep 2010 - Dec 2011

  • IDG Benelux
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance music reviewer Digital Life
      • Aug 2010 - Dec 2011

    • Freelance reviewer GameZ.nl
      • May 2009 - Sep 2010

  • -
    • Freelance consultant social media
      • Aug 2010 - Dec 2011

  • KPN
    • Netherlands
    • Telecommunications
    • 700 & Above Employee
    • Projectmanager
      • Apr 2010 - Sep 2010

  • EVG Start
    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Consultant
      • Mar 2010 - Sep 2010

  • Utrecht University
    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Feb 2007 - May 2009

  • KRO-NCRV
    • Netherlands
    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Producer / editor RabRadio
      • Apr 2007 - Nov 2008

Education

  • Rotterdam School of Management, Erasmus University
    2018 - 2018
  • Utrecht University
    MA
    2007 - 2009
  • Utrecht University
    BA
    2004 - 2007
  • Graaf Huyn College
    VWO
    1998 - 2004

Community

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