Experience

Bauerfeind USA

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2018 - Present

  Greater Atlanta Area

• Chief Sales and Marketing Officer

  • Nov 2014 - Jul 2018

  Greater Atlanta Area Led Sales and Marketing for all channels and services including Healthcare, Sports, B2B, Consumer, E-commerce, Digital Marketing, Direct Marketing, Creative Services, Customer Insight, Brand Marketing, Public Relations, and Customer Experience for US subsidiary of privately-held $300 million German manufacturer of orthopedic braces and supports.



PetEdge

• United States
• Wholesale
• 1 - 100 Employee

• VP, Marketing

  • 2012 - Nov 2014

  Beverly, MA Led E-commerce, Direct Marketing, Creative Services, Pricing, Customer Insight, and Brand Marketing functions for privately held $100 - $150 million pet care manufacturer and distributor. Merchandising and marketing portfolio of 20,000 skus through channels including domestic and international pet specialty, mass merchandisers, fashion discount retailers, and pet care professionals. - Surpassed customer reactivation goal by 250%. Mined SAP customer transactions database and applied… Show more Led E-commerce, Direct Marketing, Creative Services, Pricing, Customer Insight, and Brand Marketing functions for privately held $100 - $150 million pet care manufacturer and distributor. Merchandising and marketing portfolio of 20,000 skus through channels including domestic and international pet specialty, mass merchandisers, fashion discount retailers, and pet care professionals. - Surpassed customer reactivation goal by 250%. Mined SAP customer transactions database and applied predictive modeling to target lapsed purchasers with highest lifetime value. Developed direct mail, email and social media programs reaching domestic and international customers with a tiered incentive. - Led cross-functional executive team that gained new $1 million+ revenue programs in Petco, PetSmart, and Target. Created and applied proprietary dog-owner customer segmentation model to optimize product assortment and pricing. Show less



ARAMARK Uniform Services

• Vice President, Marketing

  • 2009 - 2011

  Burbank, CA Led marketing, merchandising and creative services for this $1.5 billion rental and direct sale uniform services division of $12 billion international B2B managed services company. Managed $10 million budgets and 32 professionals in B2B Marketing, Merchandising, CRM, Market Research, Communications, and Creative Services for two lines of business with offices in Los Angeles and Boston. - Increased ARAMARK e-business by decoupling Rental (lead generation-oriented) and Direct Sale… Show more Led marketing, merchandising and creative services for this $1.5 billion rental and direct sale uniform services division of $12 billion international B2B managed services company. Managed $10 million budgets and 32 professionals in B2B Marketing, Merchandising, CRM, Market Research, Communications, and Creative Services for two lines of business with offices in Los Angeles and Boston. - Increased ARAMARK e-business by decoupling Rental (lead generation-oriented) and Direct Sale (transaction-driven) websites and catalogs. Launched shoparamark.com website and with enhanced UX, SEO, SEM and affiliate programs. Increased e-business +100% in first year and +50% in second year while improving margin rate +10%. Show less



Caleres, Inc.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Vice President, Marketing

  • 2004 - 2009

  St. Louis, MO Restaged $500m, 350-store flagship Naturalizer Brand across wholesale and retail for this $2.4b fashion footwear company. Managed $20m budgets and 10 professionals in Brand, Advertising, Retail, CRM, Direct, E-commerce, Trade Marketing and Special Events for the US and Canada. Built new organization to support D2C business for 8 brands and 6 retail banners. Spearheaded consumer insights and database marketing competency.



Footstar

• Retail
• 1 - 100 Employee

• Vice President, Marketing

  • 2001 - 2003

  Dallas, TX and Bergen County, NJ Developed and executed marketing strategy for this 600-store, $1 billion athletic specialty retailer with Footaction and Just for Feet stores. Managed $26 million budgets and 11 professionals in Advertising, Visual Merchandising and Design, Database Marketing, E-commerce, Promotions, Special Events, and Private Label Brands.



The Pillsbury Company

• Director, Albertson's National Customer Team

  • 1993 - 2001

  Atlanta, GA and Dallas, TX Led 30 Broker and Direct professionals in Sales, Marketing, Logistics, and Accounting in 14 locations generating $220 million in revenue and $40 million in gross profit. Developed and executed strategic plans for six food categories. Created fully-integrated advertising, promotions, merchandising, PR, and cause-related marketing. Fast track promotions in category management and sales.