Product Marketing Consultant

• Oct 2020 - Present

Helping The NPD Group expand their reach into the US home improvement market. Responsible for developing positioning, messaging frameworks, and value props for NPD's home improvement related offerings (Market Insight).

Director of Product Marketing

• Oct 2018 - Present

-Creating and editing content to disseminate product knowledge both internally and externally in a highly engaging manner-Continually enhancing search presence on Google and Bing. Achieved 60 percent year over year growth in organic traffic. -Working closely with creative and web development teams to expand our digital presence through powerful, visually appealing content-Developing training material and designing courses to facilitate product learning across the organization-Building a well-oiled outbound lead generation engine based on Account-Based Marketing principles -Helping our sales reps craft the most effective messaging for their sales pitches to maximize the number of deals closed per month-Mastering product knowledge and delivering it in bite-sized content pieces to our target audience for maximum engagement-Ensuring data-driven marketing using leading platforms (Google Analytics, Google Ads, Hootsuite, marketing automation tools, CRM, etc.)

Strategic Consultant

• Sep 2018 - Apr 2019

Lead Product Evangelist

• Jul 2018 - Sep 2018

-Building a content marketing engine for enterprise sales -Working with the engineering team to develop technical blogs and white papers for product differentiation and positioning-Editing every piece of content that flows out (marketing collateral from the rest of the team, prospecting emails, nurture campaign content, etc.)-Planning social and search campaigns to push relevant content to key decision makers for ongoing enterprise deals-Brand perception and enterprise customer review management-Aligning engineering, sales, and account-based marketing teams with the content roadmap to drive revenues

Product Marketing Strategist

• Jun 2017 - Jun 2018

-Product launch publicity via the right content on the right channels-Creating and publishing all of the company’s branded content (webcopy, promotional emails, press releases, white papers, blogs, etc.)-Editing content to maximize readability and engagement by ensuring every word adds value-Crafting SEO, SEM, and PR campaigns to target Fortune 500 firms-Managing paid and organic social media advertising-Setting up and optimizing marketing automation-Hiring, mentoring, and managing the in-house digital marketing team-Brand perception and enterprise customer review management

Assistant Manager - Editing and Planning

• Jul 2016 - May 2017

-Working with C-suite to create content for new business streams-Planning for content projects, including RACI development -Lead nurturing via email campaigns (autoresponders, newsletters, custom emails)-Overseeing service support and operations-Conducting semi-annual performance evaluation and appraisal meetings to deliver growth and plan targets for the upcoming period-Making sure that each writer performs to maximize their ranking as per the company KPIs-Conducting weekly, monthly, and quarterly meetings with team members to ensure they’re on track with their given productivity targets-Formulating project plan, executing, monitoring, and following up -Managing customer expectations and communicating them to team members and senior management (when needed) in a timely manner. -Managing multiple teams, prioritizing and delegating

Senior Editor and Planner

• Feb 2015 - Jun 2016

-Mentoring, coaching, providing feedback, performance planning and career path development for a team of 18-Guiding teams on scriptwriting, storyboarding, web copy creation and optimization, newsletters, whitepapers, and brochures for clients-Project Management

On-Page SEO Team Lead

• Sep 2014 - Jan 2015

-Identifying the best possible resource for each requirement and planning projects appropriately-QA at every level of the process; from production till delivery-Working with associates in content posting, web development, and graphic design departments to ensure cohesiveness in each project-Directly responsible for mentoring and managing a team of 12 writers -Editing copy to ensure compliance with client requirements-Optimizing copy for SEO metrics, readability, and engagement-Coordination and collaboration with freelance writers for outsourced projects during peak cycles

Senior Executive - Editing and Planning

• Feb 2014 - Aug 2014

-Editing, proofreading, and revising content created both internally and by the client-Evaluating and streamlining communication strategies.-Understanding the attitudes and behaviors of target customers-Contributing ideas to how and where messages are delivered

Executive Copywriter

• Oct 2013 - Feb 2014

-Conception, writing, and revising copy for clients all over the world-Handling day-to-day client communication on projects-Suggesting engaging topics for content marketing campaigns

Sub Editor

• Nov 2012 - Oct 2013

-Drafting articles and developing stories centered around the theme of each issue-Editing and shaping all content as per editorial style and design of current issue-Liaising with freelance writers and contributors for publishing of relevant content for each segment- Assisting with production, printing and publication of each issue

Intern

• 2011 - 2011

-Attending client meetings, helping with client training sessions, and assisting in the creation of company documentation.

Freelance Content Marketer

• 2011 - 2011

Client: montrollapps.com-Developing and posting Press Releases, Presentations, Blogs, and Articles.

Writer for Hire

• 2006 - 2010

-Acquired primary clients through my own website: hirewriter.net-Acquired secondary clients through freelance forums and referralsServices offered: Content rewriting, editing, and polishing.-Started off marketing automation via GetResponse and MailChimp