Experience

Goldentec

• Brazil
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• International Product Manager

  • Dec 2019 - Present



Bee Big - Agência de Crescimento

• Brazil
• Advertising Services

• Company Owner

  • Jun 2019 - Present



BRILIA

• Brazil
• Wholesale Import and Export
• 1 - 100 Employee

• Product Manager

  • Mar 2018 - Jun 2019

  • Responsible for the planning, definition and execution of products’ road map, defining the initial quantities, prices and gross margin, based on the needs and gaps found in market clients and sales team; • Project development and management with the China suppliers, through the coordination of the company’s Asia team; and on product and artworks design and development in Brazi, coordinating the Marketing and Design teams; • Responsible for the quality team, managing and directing processes of product quality, as well as processes of evaluation and choice of suppliers. • Results Achieved: In the first year, the company had an increment on lauching products in 56%, with higher average ticket and sales directed to showcases customers. Increment on 400% on qualified suppliers available for working with the company, improving the negotiation power for buying; Quality issues reduced to levels under accepted, througout credit notes and control of RMA. Show less



Furukawa Electric LatAm

• Brazil
• Telecommunications
• 700 & Above Employee

• Key Account Manager

  • Aug 2016 - Mar 2018

  • Main responsible for the market strategy development of retail sales in the company, being an active part on the creation of the Online Sales System (www.sohoshop.com) which has contributing with an exponencial increasing on the registered customers' number and, consecutively, the increment of the sales. • Planning and development of a new strategy, with focus on this new market to the company. • Market research made through customers visiting and conversation with suppliers, both in Brazil and Asia; • Product development team's coordination, focused on launching products wanted by the retailers - which were not worked by company so far - in order to sell to new customers and increase the product line revenue; • Constant product trainings made for the sales team, direct customers and end users. • Development and activation of sales actions and POS materials meant for sell-out increment. Show less



Multilaser Industrial S/A

• Brazil
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2013 - Mar 2015

  • New products development on several product lines, as Print Supplies, Automotive accessories, Batteries chargers and No breaks, Digital cameras and other electronics, Massagers, Babies’ and Sports’ products. Results: On first year of the product line project, the company achieved more than US$ 700,000/month in 3 product new product lines, on a profit margin of more than 26%;• Development of a new brand as a solution for new products line (which weren’t worked by company before), since the focus group with potential customers until de decision about name and logo; • Development and following of projects with Chinese suppliers, directly making part on product design and package development; • Supervision of actions focused on institutional communication, advertisement campaigns and press office;• Sales estimation, demand and ROI analysis, considering sell-in/sell-out of key account customers, considering product and Market history, seasonality, market activity and competitors` movements and keeping the product competitive on market, changing the product features, changing prices or even discontinuing the product. Also responsible for stock management and replacement orders;• Development of actions focused on sales team, keeping the sales force motivated on sale the products, as well as the trainings related to the products;• Development of sale incentive actions focused on retailers and key account customers, helping the sales and encouraging the customer to offer my products to final consumer. Show less

• Product Coordinator

  • Feb 2011 - Apr 2013

  • Led a product quality improvement project, focused on Chinese suppliers, which resulted on an RMA improvement from 11% to 1,9% in one year;• Customer prospection and development of a new sales policy for products considered “stranded”, reducing it on 60% and increasing the money invested on better sold products;• New suppliers research and negotiation with the ones already consolidated, improving the payment terms and reducing the invested capital in more than 55%, reducing the costs of curve A and B products and increasing the monthly billing in 20%. Show less

• Product Assistant

  • Nov 2009 - Feb 2011



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • Jun 2007 - Dec 2008

  • Development of actions focused on institutional communication, advertisement campaigns and press office; • Development of Management and Strategic reports; • Results monitoring and KPI’s • Preparation of Market research, involving the questionnaire prepare, researchers orientation, following and field work auditory, tabulation and results analysis. • Development of actions focused on institutional communication, advertisement campaigns and press office; • Development of Management and Strategic reports; • Results monitoring and KPI’s • Preparation of Market research, involving the questionnaire prepare, researchers orientation, following and field work auditory, tabulation and results analysis.