Joel Arellano

Product & Design Advisor at GameTree
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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5.0

/5.0
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Eric Evans

Joel Arellano guided my creative team at Target for a number of months, jumping into the role in the midst of an intense production cycle on a dozen pending projects, each with its own calendar of multiple deadlines. Essentially, he ran along with and jumped aboard a moving train which he was then expected to pilot without any disruption of service. He not only accomplished that with stunning speed and accuracy but almost immediately created a healthy, productive rapport with both the creative team and the client. He has an affable manner, good design taste, and a nuanced understanding of the design process. Impressive as all that was, he had a trick up his sleeve no one saw coming: he very quickly learned which details were necessary to share with the creative team, as well as when to share them. As any experienced AD will tel you, this is a vital and undertaught skill. Joel kept my team happy and productive with a minimum of fuss, and I can’t think of a higher recommendation.

Mike Hamilton, J.D.

I am pleased to write this recommendation for Joel Arellano. I worked with Joel for two years at Exterro. Even though Joel was in sales and I work in marketing, Joel did a great job collaborating and communicating with marketing on what was needed and how marketing could better support sales. On the sales side, Joel did a tremendous job learning about the product and selling our products' differentiators to prospects. Joel's eagerness to learn, ambition, and tireless work ethic were all assets valued by both sales and marketing groups. I highly recommend Joel through my experiences as a colleague; he is a hard worker, and any organization would be lucky to have him.

Mark Wilcox

Joel is a highly intelligent and focused account manager. Joel takes great pride in truly understanding the products he sells, no matter how complex. This along with a strong grasp of technology and great organizational skills allow Joel to be a highly successful sales team member. I would recommend Joel for any position where detailed CRM and client/prospect outreach is important. Joel enjoys the sales challenge and his curiosity and intellect help him provide strong value propositions when discussing his company and solutions. Joel has no fear in cold calling and is a strong team player.

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Credentials

  • Introduction to Data Analytics for Business
    Coursera
    Mar, 2018
    - Oct, 2024
  • Design Principles: an Introduction
    Coursera
    Aug, 2017
    - Oct, 2024
  • Human-Centered Design: an Introduction
    Coursera
    Aug, 2017
    - Oct, 2024
  • User Experience: Research & Prototyping
    Coursera
    Aug, 2017
    - Oct, 2024
  • The Modern and the Postmodern
    Coursera Verified Certificates
    May, 2014
    - Oct, 2024
  • Teaching English as a Foreign Language (TEFL)
    Patong Language School
    Oct, 2008
    - Oct, 2024
  • Digital Product Management: Modern Fundamentals
    Coursera

Experience

    • United States
    • Social Networking Platforms
    • 1 - 100 Employee
    • Product & Design Advisor
      • Sep 2021 - Present

      I advise the GameTree leadership team on product strategy and design, as well as facilitate design reviews and product prioritization. I advise the GameTree leadership team on product strategy and design, as well as facilitate design reviews and product prioritization.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Founding Product Manager
      • Dec 2022 - Jun 2023

      BAXUS is an early-stage, P2P marketplace for luxury wine & spirits, and I joined to help the team establish its operational foundation- meaning, setting clear answers to the questions, What are we doing, Why, and How? In my second week on the job, I hosted a leadership retreat to define our product vision, mission, and priorities, and create a shared product roadmap. We also began adopting best practices for the design & development lifecycle, as well as for User Testing, as I designed, conducted, and presented the team's first UXR analysis. Show less

    • Iran
    • Internet
    • 1 - 100 Employee
    • Design Program Manager, Fleet
      • Jan 2022 - Nov 2022

      As the DPM for the Fleet line of business, focused on delivering scale-ready workflow management across Rentals, Autonomous, EVs, Vehicle Services, and other feature teams. I partnered with over a dozen product development teams to introduce common communication. I also helped our teams implement flexible design workflows, to provide a scalable, predictable foundation for collaboration across professional teams. Measurable outcomes included introducing a single source of truth across XFN, resulting in +32% on-time ticket delivery and a -16% decrease in Visual QA bugs. Show less

    • French Polynesia
    • Law Practice
    • 1 - 100 Employee
    • Sr. Design Program Manager
      • Apr 2021 - Jan 2022

      As the sole Design Ops resource on Meta Reality Labs' Assistant team, I coordinated design and product vision for the Assistant across Meta's hardware suite, including Portal and Oculus devices, smart glasses, and other wearables. I led the effort to define, pilot, and assess our transition from siloed artifacts to a workflow with centralized communication. This allowed us to cut meetings / attendance by nearly 80 person/hours per week, reduce design bugs by 22%, and, for the first time, begin releasing features on time and at their original feature scope. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Design Program Manager, Design Systems
      • Jun 2019 - Mar 2021

      I worked with Splunk's Design System, AR, VR, mobile, and emerging product design teams to synthesize a comprehensive design system across the entire Splunk portfolio of products, and then deliver UX cross-functional team design education. Additionally, navigating the departure of much of our team, including the head of design and my mentor, taught me how to lead others through similar transitions by managing up, sensing needs, and developing the trust and relationships necessary to help teams weather difficulty. Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Sr. Project Manager
      • Aug 2017 - Jun 2019

      I managed research and design projects for interactive consumer products at clients like Ford, LG, and Fitbit. Highlights: - Delivered costs 0.3% under budget while managing $750k+ research & prototyping effort for Fortune 20 voice assistant, including localized design and in-home interviews in Germany, China, and Brazil - Wrote proposals leading to an average $275k+ rev. / quarter, for research, prototyping, and design work around e-commerce, health wearables, 5G, IoT, and digital assistants Show less

    • India
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Producer, Nike Training Club app
      • Jun 2015 - Jun 2017

      0-1 app launch Managed design schedules, established workflows, and coordinated planning across product, engineering, QA, legal, localization, marketing, peer apps, external agencies, and vendors. Budget management Managed $8M+ budget for vendors, agency, and internal design teams to design and launch a new workout app in 20 geos, in parallel with the relaunch of our sister app, Nike Run Club. Process efficiency & communication Cut bug points by 60+% and weekly meetings by 18%, by mapping stakeholder needs, piloting new cross-functional processes, and driving communication across silos. Show less

    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Project Manager
      • Oct 2014 - Jan 2015

      - Print Production of 15+ concurrent weekly circulars, from feature concepting to layout, photography, and editing - Managed production quality, timelines, and deliverables across creative, merchant, copy, and design teams - Print Production of 15+ concurrent weekly circulars, from feature concepting to layout, photography, and editing - Managed production quality, timelines, and deliverables across creative, merchant, copy, and design teams

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Producer
      • Feb 2014 - Oct 2014

      - Campaign Production, turning client meetings into proposals/SOWs and ongoing work - UX + Content Design for client websites, digital campaigns and print media - Optimization + Reporting for mobile/web, email, PPC and display ads - Campaign Production, turning client meetings into proposals/SOWs and ongoing work - UX + Content Design for client websites, digital campaigns and print media - Optimization + Reporting for mobile/web, email, PPC and display ads

    • United States
    • Construction
    • Account Manager, Western North America
      • Nov 2011 - Dec 2013

      - Communication lead between internal dev teams and external attorneys/leadership at Halliburton, Facebook & Bank of America - Evaluated legal and IT environments with C-suite officers to respond to $1M+ enterprise software RFP’s - CRM process improvement to centralize marketing & sales tracking - Communication lead between internal dev teams and external attorneys/leadership at Halliburton, Facebook & Bank of America - Evaluated legal and IT environments with C-suite officers to respond to $1M+ enterprise software RFP’s - CRM process improvement to centralize marketing & sales tracking

    • Egypt
    • Education Administration Programs
    • 1 - 100 Employee
    • English Teacher
      • Mar 2009 - Jul 2010

      Prepared and taught beginner through advanced courses for native Turkish students, from high school seniors to retired adults Prepared and taught beginner through advanced courses for native Turkish students, from high school seniors to retired adults

Education

  • University of Oregon
    MS, Strategic Communication
  • University of Oregon
    BA Cum Laude, Philosophy, Political Science
  • International Baccalaureate
    International Baccalaureate Cert.

Community

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