Experience

International Franchise Association

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Director, Marketing

  • Feb 2022 - Present



American Legislative Exchange Council

• Public Policy Offices
• 100 - 200 Employee

• Digital Strategy Director

  • Jan 2020 - Feb 2022

• Salesforce Administrator

  • Jun 2017 - Jan 2020



United Way of Greater Richmond & Petersburg

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director, Donor Retention

  • Jul 2014 - Jul 2017

  • Director of annual fund giving – managing direct mail, online donations, and segmentation marketing• Chairman of the Board Technology Task Force - Lead the development and implementation of organization-wide systems reform and database management• Project lead for marketing material development for annual United Way workplace campaigns• Website manager and content marketing specialist. Member of Website Task Force, charged with optimizing individual online donor experience• Primary copy writer. Digital, web, and print designer. Traffic manager for all creative assets

• Director, Strategic Projects

  • Aug 2016 - Jun 2017

  Leads collaborative efforts to improve information technology infrastructure and the flow of strategic data and how it is integrated across departments. Works directly with Chief Financial Officer on data analysis regarding specific revenue generating operations.



United Way

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Manager, Online Marketing

  • Jul 2012 - Jul 2014

  • UWW website management and promotion - This includes structure & design, content writing, volunteer/donation campaign functionality and marketing. Google Analytics & AdWords, email testing, press release publishing, and regular reporting on web metrics/ROI• Marketing plan development & execution for various United Way campaigns, including LIVE UNITED; United Way's NFL partnership; One Million Volunteer Call to Action; Women's Leadership Council; Student United Way• Management of all UWW social media channels: donations, ad purchasing, messaging & design; branding - sourcing ideas and content from many different UWW teams and local organizations• Project lead on website constructions (worldwide.unitedway.org; unitedway.org/teamnfl) - Developing project calendars, contractor management, branding, design and optimizing user experience • Support of United Way network marketing initiatives, providing training and various learning opportunities, including several nat. conference keynotes on digital marketing best practices• Development and management of successful national marketing partnerships: Google (project lead for The 21), NBC (OKC Relief Concert) & Facebook* (OKC; Launch of 501(c)(3) donation app)*Doubled our Facebook audience overnight (55,000 - 120,000 Likes)• Strategic communication plan development for United Way Worldwide President & CEO, Brian Gallagher and U.S. President, Stacey Stewart, supporting various United Way Worldwide initiatives and campaign events (Day of Action, United Way and NFL partnership)



Association for Manufacturing Technology

• Graphic Designer/Marketing Assistant

  • Jan 2012 - May 2012

  * Designed brand-specific signage, web graphics, brochures, trade newspaper layouts, etc. for annual industry-leading trade shows (IMTS 2012 = 1.25 million square ft.)* Designer during AMT re-branding project requiring new logo collaboration, color scheme, internal marketing and compliance, image cataloguing and updating* Daily use of Adobe Design Suite * Designed brand-specific signage, web graphics, brochures, trade newspaper layouts, etc. for annual industry-leading trade shows (IMTS 2012 = 1.25 million square ft.)* Designer during AMT re-branding project requiring new logo collaboration, color scheme, internal marketing and compliance, image cataloguing and updating* Daily use of Adobe Design Suite



Signature Estate and Investment Associates

• Paid Marketing Intern/Graphic Designer

  • Jan 2011 - Dec 2011

  * Designed dozens of brand-specific graphics and help manage brand identity of top-earning Northern Virginia financial firms* Suggested, planned and implemented industry leading technologies and software projects, often delivering products ahead of demanding schedules* Demonstrated professional knowledge of Microsoft Excel, Publisher, Word, PowerPoint, Outlook, Adobe Photoshop, Illustrator, InDesign, Bridge * Designed dozens of brand-specific graphics and help manage brand identity of top-earning Northern Virginia financial firms* Suggested, planned and implemented industry leading technologies and software projects, often delivering products ahead of demanding schedules* Demonstrated professional knowledge of Microsoft Excel, Publisher, Word, PowerPoint, Outlook, Adobe Photoshop, Illustrator, InDesign, Bridge



John Hancock

• United States
• Financial Services
• 700 & Above Employee

• Marketing Intern

  • Jan 2010 - Nov 2011



Trident Systems

• United States
• Defense and Space Manufacturing
• 100 - 200 Employee

• Engineering Intern

  • Jul 2007 - Aug 2007

  "Showed excellence in adapting to his position by producing UML use cases in EA, integrated schedules in MS Project, test cases in Quality Center, design documentation and reports in Excel, design mock ups using graphics tools, and usability testing on numerous Interchange NARS application version."- Brad Harris - Project Manager, Systems Engineering Division "Showed excellence in adapting to his position by producing UML use cases in EA, integrated schedules in MS Project, test cases in Quality Center, design documentation and reports in Excel, design mock ups using graphics tools, and usability testing on numerous Interchange NARS application version."- Brad Harris - Project Manager, Systems Engineering Division