Experience

Newton Marketing OÜ

• Estonia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2021 - Present

  • Keyword research, Technical Audits, Content Audits, Topical Maps, Content Briefs etc. related to SEO • Trackings Setup (Google Tag Manager, GoogleAds, FacebookAds, GA3 GA4) • GoogleAds Campaigns (Search, Display, Dynamic Remarketing, YouTube) • FacebookAds Campaigns • Web Analytics • Keyword research, Technical Audits, Content Audits, Topical Maps, Content Briefs etc. related to SEO • Trackings Setup (Google Tag Manager, GoogleAds, FacebookAds, GA3 GA4) • GoogleAds Campaigns (Search, Display, Dynamic Remarketing, YouTube) • FacebookAds Campaigns • Web Analytics



Freelance

• Tallinn, Estonia

• Freelance

  • Aug 2009 - Present

  • Affiliate Marketing • Website development and management (Wordpress, HTML, CSS, a bit of PHP and MYSQL) • Sphinx search installation and management • Linux server administration (Ubuntu, Debian+nginx, apache) • Data parsing (A-parser, CD) • Web automation (ZennoPoster) • Trackings Setup (Google Tag Manager, GoogleAds, FacebookAds) • GoogleAds Campaigns • Affiliate Marketing • Website development and management (Wordpress, HTML, CSS, a bit of PHP and MYSQL) • Sphinx search installation and management • Linux server administration (Ubuntu, Debian+nginx, apache) • Data parsing (A-parser, CD) • Web automation (ZennoPoster) • Trackings Setup (Google Tag Manager, GoogleAds, FacebookAds) • GoogleAds Campaigns



IWM

• Tallinn, Estonia

• Internet Marketing Consultant, Owner

  • Feb 2012 - Present

  My duties include: • Analyzing website and providing SEO analysis and recommendations • Keyword research and Topical Maps • Developing and implementing online marketing strategy • Providing SEO training • Tracking and analyzing site performance, user behavior and conversion • PPC campaigns management (Google Adwords, Facebook Ads) My duties include: • Analyzing website and providing SEO analysis and recommendations • Keyword research and Topical Maps • Developing and implementing online marketing strategy • Providing SEO training • Tracking and analyzing site performance, user behavior and conversion • PPC campaigns management (Google Adwords, Facebook Ads)



Incorporate

• Estonia
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2020 - Mar 2021

  SEO and GoogleAds SEO and GoogleAds



IMPACT 80/20 - Digiturundus

• Estonia
• Advertising Services

• Internet Marketing Consultant

  • Apr 2019 - May 2020

  • Analyzing website and providing SEO analysis and recommendations (Keyword research, SEO Audits, Content Audits, EAT audits) • Developing and implementing online marketing strategy (Content and website optimization, link building) • Tracking and analyzing site performance, user behavior and conversion (WMC, Google Analytics, Hotjar, Datastudio) • Analyzing competitor websites and performing competitive analysis • Trackings Setup (Google Tag Manager, GoogleAds, FacebookAds, Linkedin, Twitter, Adcash, Adform) • GoogleAds Campaigns (Search, Display, Dynamic Remarketing) • Appsflyer Tracking (Mobile app attribution tracking) Show less



IND.Writers

• Tallinn, Estonia

• Project Manager, Owner

  • Mar 2014 - Mar 2017

  • Coordinate internal activities with writers • Preparing accurate and reasonable project budgets for the client and exceeding client expectations • Manage all aspects of project planning • Coordinate internal activities with writers • Preparing accurate and reasonable project budgets for the client and exceeding client expectations • Manage all aspects of project planning



WSI Online

• Estonia
• Advertising Services
• 1 - 100 Employee

• Internet Marketing Consultant

  • Mar 2011 - May 2015

  At WSI Online my duties include: • Analyzing websites and providing SEO analysis and recommendations • Developing link building strategy for internal linking structure, partner linking, and off page link building • Providing SEO training to staff members • Creating executive presentation and reports • Setting the overall direction, strategy, standards and guidelines for SEO. • Keyword Research - Developing and expanding keyword inventory to provide direction and insight into content development. • Collaborating with Product, Creative, Usability and Engineering teams to optimize various site elements, site structure, architecture, linking and content, and to ensure that new releases and enhancements meet SEO requirements. • Optimizing and updating onsite components that are relevant to SEO success. • Tracking and analyzing site performance, user behavior and conversion. Using web analytics data to further refine projects. • Analyzing competitor websites. Performing competitive analysis and monitor competitive landscape. • Regular reporting on SEO status at a market-keyword level and overall. • PPC campaigns management (Google Adwords, Yandex.Direct, Vkontakte) Show less