Campaign Analyst

• Aug 2019 - Present

Marketing Analyst

• Jan 2018 - Present

Independent Digital Marketer / Advertising Manager

• Nov 2015 - Nov 2018

Paid Traffic Manager

• Mar 2016 - Oct 2018

In this role, I evaluated and implemented a new marketing and advertising strategy.We improved targeting based on customer data and users' behavior. We also tested new marketing creatives. This increased ROI two fold in the client's low season.I worked closely with the business and engineering teams to develop our user acquisition strategy, while reducing CPI costs and increasing conversion rates.I developed and optimized the advertising campaigns across the following platforms: Facebook ads, Instagram, Google AdWords, Yandex Direct, and MyTarget.I compiled weekly reports highlighting how changes were improving acquisition rates.I gave strategic input in the implementation of tracking systems to target key business goals.Our startup grew from 4 to 15 employees. We became an organized team of professionals.Responsibilities:- Working within Facebook & Instagram Ads, Facebook Analytics- Developing and tracking meaningful KPI’s based on startup objectives,- Using data insights to define and segment audiences at scale,- Integrating and troubleshooting tracking related to campaign setup, analytics, and attribution, - Leading A/B testing and optimization of paid campaigns including creative, audiences, networks, device and placements,- Analyzing digital media campaign performance,- Creating roadmaps planning strategic initiatives & optimization efforts to hit startup’s goals and targets,- Identifying and executing tasks that will have the most significant impact in hitting targets,- Quantifying and prioritizing initiatives/opportunities accordingly valuable targets- Campaign monitoring to ensure the account is pacing well relative to budgets and targets- Implementing testing efforts in critical areas such as ad creatives, creatives’ messaging, audience segmentation, placements, networks, and 3rd-party tools- Providing analysis and insights on go-to-market strategy & execution with a focus on core CAC, CPA, CPI, LTV KPIs.

Digital Marketer [part time]

• Sep 2015 - Nov 2015

- Developed, managed and maintained the content strategy and content structure,- Implemented and set up data tracking by Google Analytics, Adjust, Appmetrika, Yandex.Metrika,- A/B Tested - landing pages, creative, audiences at Facebook Ads, Google AdWords, MyTarget, Yandex.Direct,- Developed owned channel measurement plans to determine KPIs and report templates.

Web Project Manager

• Sep 2013 - Aug 2015

Managing a development team, distributing and drafting tasks in Jira, daily reporting for the team, accomplishing the tasks on time. Having daily standups and 2-week sprints as Agility team. Successfully optimized landing pages and increased targeted traffic two-fold.Other responsibilities:- Developed websites, landing pages, other web-based projects, SEO and promoted Realore new website,- Successfully worked as a team lead,- Created and supported Google AdWords campaigns,- Analyzed data using Google Analytics, Yandex Metrika,- Analyzed Mobile data analytics using Flurry, MAT,- Organized Сontent management within websites and social networks,- Launched Mobile apps advertising (AdWords, Target mail), - Utilized ASO mobile apps.

SEO & Advertising Manager

• Dec 2012 - Sep 2013

Direct responsibility for monitoring Web traffic, following trends, conversions and ROI for all digital online acquisition programs through rigorous campaign planning and implementation, A/B and multivariate testing, budget management, performance review, optimization, and analysis. Drove online targeted traffic, acquisitions, leads, and revenue through Paid Search (Google AdWords, Yandex Direct), Display Advertising, Remarketing and Industry-specific sites at acceptable ROI as defined by the business. Managed Search Engine Optimization efforts for targeted keywords, conducted keyword research for new products and developed white hat SEO strategies to improve natural search rankings in collaboration with the business team and external agency.Responsibilities:- Successfully worked as a team lead (3+ people),- Analyzed market trends,- Created and supported Google AdWords campaigns,- Identified opportunities to grow leads and improve the profitability of campaigns,- Planning and providing key reports, with recommendations to improve campaign performance,- Analyzed data using Google Analytics, Yandex Metrika,- Analyzed Mobile data analytics using Flurry, MAT,- Organized Сontent management,- Launched Mobile apps advertising (Google AdWords, MyTarget),- Learned ASO.